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Todays Online Environment has changed 
1. Hundreds of millions of photos are 
Word of mouth is the most effective 
taken on smart phones every day. 
2. form of marketing. Always has been. 
User generated content is Word of 
3. Mouth Marketing in the digital age. Photos are fast, real and easily 
4. understood.
The Shuttlerock Solution 
white label content platform. 
It sits as a part of your website with the same look and feel. 
Subdomain 
A part of your website 
with your preferred 
custom domain. 
Header & Footer 
Your design and 
appearance to match your 
look and feel. 
Content Boards 
The Place where your 
photos are displayed. Name 
your board and encourage 
visitors to explore the 
content inside. 
Add a Photo 
Customers can upload a 
photo directly onto their 
chosen content board.
Shuttlerock On Mobile 
Navigate through the 
boards with ease. 
Easily Upload, share 
and vote on photos. 
Sign in to comment 
on photos.
How Does it Work?
What can you do with Shuttlerock? 
PROMOTIONS 
Run Photo Contests and Instant 
Reward Promotions to gain 
more visitors to your site. 
SOCIAL AGGREGATION 
Aggregate, Curate and Publish 
Social Content and drive 
engagement on your site. 
SOCIAL COMMERCE 
Use relevant customer content 
to improve conversion rates 
across your website.
WHO IS USING SHUTTLEROCK? 
Promotions 
THE PRESS 
The largest newspaper in the 
South Island of New Zealand. 
WHAT THEY DID 
A series of fun photo contests 
including ‘wish you were here’ and 
‘hottest tradesperson’. 
71,727 1,819 708,900 13,000 
USER SESSIONS TOTAL PHOTOS ESTIMATED REACH EMAILS GAINED
WHO IS USING SHUTTLEROCK? 
Promotions 
WINNIE BAGOES 
A popular family restaurant with 
multiple city locations. 
WHAT THEY DID 
An instant reward campaign in 
which every customer who 
uploaded a photo of themselves at 
the restaurant received a free 
dessert coupon. 
2,209 381 7,000 
9,476 
USER SESSIONS TOTAL PHOTOS ESTIMATED REACH PAGE VIEWS
WHO IS USING SHUTTLEROCK? 
Content 
MIZZOU ALUMNI 
The Mizzou Alumni Association 
for the University of Missouri- 
Columbia 
WHAT THEY DID 
Collected photos from alumni on 
Twitter, Instagram and Flickr for 
photo galleries, archiving them and 
making them available to the public. 
30,000 15% 5,000 
174 
UNIQUE VISITORS ANUAL INCREASE TOTAL PHOTOS PHOTO PAGES
WHO IS USING SHUTTLEROCK? 
Content 
PERFUME 
A popular three girl Japanese 
band. 
WHAT THEY DID 
Fans were asked to upload photos 
of themselves with a Perfume 
song lyric on their hands. These 
were used in the music video. 
56,000 3,000 1,000,000 
296,000 
USER SESSIONS TOTAL PHOTOS YOUTUBE VIEWS PAGE VIEWS
WHO IS USING SHUTTLEROCK? 
Commerce 
BLACK CAT CRUISES 
A New Zealand tourism operator 
who offers dolphin swimming & 
harbour cruises 
WHAT THEY DID 
They use contests & content 
aggregation to gather photos and 
link them to a "book now" button to 
increase sales. 
10,000 1,100 51% 
3rd 
UNIQUE VISITORS TOTAL PHOTOS SALES UPLIFT PAGE RANKING
WHO IS USING SHUTTLEROCK? 
Commerce 
HOUSE OF TRAVEL 
House of Travel is a leading New 
Zealand travel agency. 
WHAT THEY DID 
They currently use social commerce 
to promote their online travel deals, 
linking customers holiday photos to 
relevant travel deals. 
95,000 920 29,750 
301,000 
UNIQUE VISITORS TOTAL PHOTOS EMAILS GAINED PAGE VIEWS
Shuttlerock Features 
Discovery 
Atlantis 
SS Enterprise
What's next? 
Shuttlerock is a "Software as a Service" 
(SAAS) solution 
Storage of all content is taken care of by Shuttlerock. 
We'll provide training on how to get the best out of 
Shuttlerock and on-going inspiration and a dedicated 
success manager to help out. 
sales@shuttlerock.com 
www.shuttlerock.com

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Shuttlerock slide deck

  • 2. Todays Online Environment has changed 1. Hundreds of millions of photos are Word of mouth is the most effective taken on smart phones every day. 2. form of marketing. Always has been. User generated content is Word of 3. Mouth Marketing in the digital age. Photos are fast, real and easily 4. understood.
  • 3. The Shuttlerock Solution white label content platform. It sits as a part of your website with the same look and feel. Subdomain A part of your website with your preferred custom domain. Header & Footer Your design and appearance to match your look and feel. Content Boards The Place where your photos are displayed. Name your board and encourage visitors to explore the content inside. Add a Photo Customers can upload a photo directly onto their chosen content board.
  • 4. Shuttlerock On Mobile Navigate through the boards with ease. Easily Upload, share and vote on photos. Sign in to comment on photos.
  • 5. How Does it Work?
  • 6. What can you do with Shuttlerock? PROMOTIONS Run Photo Contests and Instant Reward Promotions to gain more visitors to your site. SOCIAL AGGREGATION Aggregate, Curate and Publish Social Content and drive engagement on your site. SOCIAL COMMERCE Use relevant customer content to improve conversion rates across your website.
  • 7. WHO IS USING SHUTTLEROCK? Promotions THE PRESS The largest newspaper in the South Island of New Zealand. WHAT THEY DID A series of fun photo contests including ‘wish you were here’ and ‘hottest tradesperson’. 71,727 1,819 708,900 13,000 USER SESSIONS TOTAL PHOTOS ESTIMATED REACH EMAILS GAINED
  • 8. WHO IS USING SHUTTLEROCK? Promotions WINNIE BAGOES A popular family restaurant with multiple city locations. WHAT THEY DID An instant reward campaign in which every customer who uploaded a photo of themselves at the restaurant received a free dessert coupon. 2,209 381 7,000 9,476 USER SESSIONS TOTAL PHOTOS ESTIMATED REACH PAGE VIEWS
  • 9. WHO IS USING SHUTTLEROCK? Content MIZZOU ALUMNI The Mizzou Alumni Association for the University of Missouri- Columbia WHAT THEY DID Collected photos from alumni on Twitter, Instagram and Flickr for photo galleries, archiving them and making them available to the public. 30,000 15% 5,000 174 UNIQUE VISITORS ANUAL INCREASE TOTAL PHOTOS PHOTO PAGES
  • 10. WHO IS USING SHUTTLEROCK? Content PERFUME A popular three girl Japanese band. WHAT THEY DID Fans were asked to upload photos of themselves with a Perfume song lyric on their hands. These were used in the music video. 56,000 3,000 1,000,000 296,000 USER SESSIONS TOTAL PHOTOS YOUTUBE VIEWS PAGE VIEWS
  • 11. WHO IS USING SHUTTLEROCK? Commerce BLACK CAT CRUISES A New Zealand tourism operator who offers dolphin swimming & harbour cruises WHAT THEY DID They use contests & content aggregation to gather photos and link them to a "book now" button to increase sales. 10,000 1,100 51% 3rd UNIQUE VISITORS TOTAL PHOTOS SALES UPLIFT PAGE RANKING
  • 12. WHO IS USING SHUTTLEROCK? Commerce HOUSE OF TRAVEL House of Travel is a leading New Zealand travel agency. WHAT THEY DID They currently use social commerce to promote their online travel deals, linking customers holiday photos to relevant travel deals. 95,000 920 29,750 301,000 UNIQUE VISITORS TOTAL PHOTOS EMAILS GAINED PAGE VIEWS
  • 13. Shuttlerock Features Discovery Atlantis SS Enterprise
  • 14. What's next? Shuttlerock is a "Software as a Service" (SAAS) solution Storage of all content is taken care of by Shuttlerock. We'll provide training on how to get the best out of Shuttlerock and on-going inspiration and a dedicated success manager to help out. sales@shuttlerock.com www.shuttlerock.com