3. Background
● Situation
● The residential market is back and so is Square D with the new QO™ Plug-on
Neutral (PoN) Load Center innovative design
● Special introductory pricing from 10/22/2013 through 12/31/2013 on popular QO
PoN catalog numbers
● Objectives
● Drive QOPoN load center sales
● Engage with electrical contractors (existing and potential new installers of QO PoN
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● Engage with electrical contractors (existing and potential new installers of QO PoN
load center)
● Move electrical contractors to trial & satisfaction
● Demonstrate leadership, Square D is the industry leader dedicated to electrical
contractors and committed to delivering innovative designs that drive real contractor
benefits
● Strategy
● Leverage social media channels to drive engagement with targeted electrical
contractors/installers while promoting the QO PoN load center
4. Audience
● Primary: Electrical Contractors – Show us your
Installation!
● Residential projects
● Existing and potential EC customers
purchasing through distribution
● Some electrical contractors have tried the
QOPoN already and the promotion will allow
Schneider Electric to get their feedback
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● Secondary: Distributors - Get Ready for
Schneider Electric “Show us your installation!”
promotion
● Schneider Electric Sales - Spread the word
7. Creative
● Poster, pocket card and Thank you letter for
distributors
● Banners for Facebook, SE US website, etc
● Eblast(s)
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8. Success Measurement (Metrics)
1. Sales
2. “Likes”
Goal Actual 2014 QOPoN Similar Contest 2013 EVLink
1000 “Likes” in two
months
986 in two months 725 in two & half months
125 “Likes”/week 123 “Likes”/week 78 “Likes”/week
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3. Total # of installation photos
4. Social Media Industry Standard Metrics
● Reach
● Engagement/Conversation
Goal Actual
35 installation photos
5 photos per week (5*7=35)
32 photos received
9. Reach, Engagement & New “Likes”
Only 2 Days Left!
78K Reach
3K (163) Engagement
Show us some Love!
160.8K Reach
8.4K (509) Engagement
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QOPoN Officially Open
2688 Reach
208(71) Engagement
Week 1 Winner
2304 Reach
220(46) Engagement
No Monday blues!
2000 Reach
100(20) Engagement
11. QO PoN Posts Performance
February
• Four of the top 5 posts
from -SE- related to “
Show us your installation!”
January
• Three of the top 4 posts
related to “Show us your
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related to “Show us your
installation!”
13. And the winner is…
Thank you! Please mail the gift card to
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Thank you! Please mail the gift card to
Luke L.
Southampton NY 11968
Our church is under construction so we are
planning to donate the gift card to the church.
Do you know if you will start making 150 amp
main breaker plug on panels soon? How about
plug on GFCI breakers? - I am glad I entered!!!
