Shortlist 2016
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Shortlist magazine and website target men aged 34 with household incomes over £60,000 by providing content on news, sports, films and lifestyle topics. Stylist magazine, website and app similarly target women aged 33 with household incomes over £50,000 with coverage of fashion, beauty, art and careers. Mr Hyde and Emerald Street emails deliver daily London-focused content on entertainment and culture to professional subscribers.
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IPC Media produces over 60 iconic media brands reaching almost 26 million UK adults through various print magazines. They have a history of publishing magazines focused on women's lifestyle, music, sports, education, and television. IPC would be a suitable publisher for a new music magazine due to their track record of producing popular magazines and knowledge of the market that could help provide coverage and advertising for a new title.
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IPC is the UK's leading publisher of print and digital magazine content, with over 60 iconic brands including NME. Formed in 1963 through the merger of several magazine publishers, IPC today creates content for multiple platforms and engages with almost half of all UK adults in print. IPC's magazines are divided into three divisions targeting different audiences: Connect focuses on mass market women's magazines; Southbank targets upmarket women; and Inspire engages the market for men.
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IPC Media produces over 60 iconic media brands reaching almost 26 million UK adults through various print magazines. They have a history of publishing magazines focused on women's lifestyle, music, sports, education, and television. IPC would be a suitable publisher for a new music magazine due to their track record of producing popular magazines and knowledge of the market that could help provide coverage and advertising for a new title.
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IPC is the UK's leading publisher of print and digital magazine content, with over 60 iconic brands including NME. Formed in 1963 through the merger of several magazine publishers, IPC today creates content for multiple platforms and engages with almost half of all UK adults in print. IPC's magazines are divided into three divisions targeting different audiences: Connect focuses on mass market women's magazines; Southbank targets upmarket women; and Inspire engages the market for men.
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The document discusses potential media institutions to distribute a new indie rock magazine targeted at 16-25 year olds interested in indie rock. It suggests that supermarkets like Tesco's and Sainsbury's, clothing stores like Topshop and River Island, music festivals, and partnerships with Absolute Radio would be effective ways to reach the target audience. An online subscription through a website, app, and delivery services is also recommended to appeal to younger audiences accustomed to technology.
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Institutional research
IPC Media is the UK's leading consumer magazine and digital publisher, with over 60 iconic brands across various topics from fashion to music. They engage with two thirds of UK women and 42% of UK men, giving them experience working with different audiences. As they currently publish New Musical Express (NME), a music magazine, they have direct experience in the genre of magazine the author wants to create. Their portfolio also includes teenage magazines and fashion magazines, so they can assist with multiple aspects of the new magazine. Of the options presented, IPC Media would be the most suitable publisher.
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Immediate Media Co is one of the largest consumer media businesses in the UK, publishing over 70 magazines with a total reach of 33 million users per month. It employs 1,100 people across offices in London, Bristol, and Manchester. Immediate Media publishes magazines across a wide range of genres and platforms, including 75 print brands, with the goal of turning interests into lifelong passions through high-quality content.
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This document provides information about Uptown magazine, including its mission, editorial content, readership demographics, distribution, and advertising opportunities. Uptown magazine is a national luxury lifestyle publication targeting affluent African Americans with regional editions in several major cities. It covers topics like real estate, fashion, travel and aims to connect luxury brands with its influential reader base. The document outlines Uptown's print magazine, website, mobile app, social media presence and live events as platforms for advertisers to engage consumers.
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Connect Portfolio provides a range of communications services including magazine and digital publishing. They can take an idea and turn it into print publications, websites, apps, and other materials that grab attention and inspire action. Their services include strategy consulting, project management, copywriting, photography/video production, editing, advertising sales, and print/digital distribution. They produce various magazines on topics like law, land management, airports, education, youth hostels, private landlords, dentistry, libraries, funerals, wildlife, business, and more. These publications inform and engage readers across industries in Scotland and beyond.
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LOOK is a weekly fashion magazine for young women launched in 2007 that focuses on affordable high street fashion, celebrity style, and real life stories. It became very successful upon launch, reaching a circulation of over 318,000. One popular section is High Street Hottest, which features the latest fashion products. LOOK also has a website launched in 2008 and social media presence to complement the print magazine.
Media Institutions
The document provides information on several major media institutions in the UK: Future PLC, IPC Media, Bauer Media, and EMAP. It outlines that they produce a variety of print and digital publications, websites, radio stations, and live events focused on topics like music, technology, automotive, and business. They reach millions of readers/listeners each month across their portfolio of over 100 brands. The institutions are focused on connecting engaged audiences through high-quality multi-platform content.
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IPC Media is the UK's leading consumer magazine publisher, selling 350 million magazines annually and reaching almost two thirds of UK women and 42% of UK men. IPC Media owns over 90 brands across men's interests like Country Life and Rugby World, lifestyle magazines like Nuts and Mousebreaker, and famous weeklies for women such as Look and Now.
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The Big Issue is a street newspaper published in eight countries that is written by journalists and sold by homeless individuals. Founded in 1991 in the UK, it now sells over 300,000 copies per week and provides income opportunities for homeless vendors. The magazine covers arts, entertainment, current affairs, and lifestyle topics. It has a small online presence but is focusing on growing its Twitter following. The Big Issue uses a distribution system of providing magazines to homeless vendors to sell for profit, helping them to reintegrate into society.
Unit 13 LO1
Clash Magazine is a popular music and fashion magazine published weekly in the UK. It has a readership of 188,940 and circulation of 50,000 per issue. The magazine covers modern bands and hip hop artists. Key job roles at Clash include the editor-in-chief, art director, and advertising director who oversee the magazine's content and business. The production process at Clash involves planning stories, checking they fit the target audience, creating mock-ups, and meeting deadlines.
Unit 01 - LO1
Mixmag is a dance music magazine published monthly in the UK by Development Hell Ltd, an independent media company, and it covers topics like festivals, artist interviews, music charts and reviews; the production process involves departments developing content, an editor approving it, a designer laying it out, then printing, proofreading and distributing the finished magazine for sale.
Publishing house research
IPC publish 63 magazines across three categories - mass market women's, upmarket women's, and men's magazines. Their most popular magazines include Company History, which was founded in 1968 after smaller publications joined together, and has since been bought by Time Inc. IPC publishes over 350 million copies per year.
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The UK magazine publishing industry is an over £5 billion industry, employing over 200,000 people. Magazines play an important role in readers' lives by providing a personal and relaxing escape from everyday stresses. The magazine industry encourages new talent and supports continued development of existing employees through training programs and awards.
Magazine industry
The magazine industry is facing declines in print circulation due to new technologies that allow consumers to access magazine content online. The earliest magazines date back to the 17th century in Germany and the UK. Today, there are over 8,000 magazine titles published in the UK alone, with the top selling magazines being TV listings magazines and women's weeklies. While print circulation continues to decline year-over-year, magazines are adapting by making their content available online as digital readership grows. The impact of new technologies is both challenging the traditional print magazine model but also keeping magazines relevant for modern media consumers.
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Investigation into media institutions
IPC Media is the UK's leading consumer magazine publisher, with over 60 brands across different genres and platforms. It has three divisions targeting different audiences: IPC Connect focuses on mass market women, IPC Inspire features brands for men including lifestyle and music titles, and IPC Southbank targets upmarket women. IPC Inspire, which is being investigated, includes the music magazine NME and has a portfolio of 38 brands covering topics like country, sports, and technology.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.
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Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Boost Your Instagram Views Instantly Proven Free Strategies.
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Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
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Shortlist 2016
- 1. UNIQUE USERS 2M THE MALE ECOSYSTEM CIRCULTATION 505.5K GROSS AUDIENCE TOUCHPOINTS 2.86M SUBSCRIBERS 81K
- 2. SHORTLIST “Since our launch in 2007, ShortList has gone from strength to strength. With an engaging mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink, ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable income in their wallets.” Darren Sital-Singh, Publishing Director. 505.5K CIRCULATION •Three quarters say that ShortList helps them with things to buy •One in five have altered their commute to pick up ShortList 89% MALE 34 MEDIAN AGE 85% ABC1 66% LONDON/SOUTH EAST 87% FULL TIME WORK £62K HOUSEHOLD INCOME
- 3. SHORTLIST.COM “As the UK’s biggest upmarket men’s lifestyle website, ShortList.com draws its audience with irreverent tone and up-to-the- minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital destination for the discerning man about town.“ Deputy Editor, ShortList.com 2M UNIQUE USERS •3 in 5 visitors have done or bought something as a result of seeing it on ShortList.com •Half agree that ShortList.com gives them lots of things to talk about with friends and colleagues 88% MALE 34 MEDIAN AGE 83% ABC1 60% LONDON/SOUTH EAST 83% FULL TIME WORK £60K HOUSEHOLD INCOME
- 4. MR HYDE “Mr Hyde is a daily email aimed at London’s sophisticated men. It covers style, grooming, technology, entertainment and the wealth of cultural opportunities available in England‘s capital – whether that is exhibitions and the theatre, or pop-up restaurants and cocktail bars.” Editor, Mr Hyde. 81K SUBSCRIBERS •4 in 5 say that Mr Hyde gives them a nice break in their day •84% of readers have acted on something which they have read about in Mr Hyde 79% MALE 36 MEDIAN AGE 87% ABC1 65% LONDON/SOUTH EAST 74% FULL TIME WORK £60K HOUSEHOLD INCOME
- 5. UNIQUE USERS 1.2M CIRCULTATION 404K THE FEMALE ECOSYSTEM GROSS AUDIENCE TOUCHPOINTS 2.72M SUBSCRIBERS 81K
- 6. STYLIST “Stylist’s unique distribution system gives it a number of advantages. Not only does it liberate the editorial team to be as creative as they can be, it means the advertising team can offer a variety of creative solutions not available from any other women’s magazine.” Glenda Marchant, Publishing Director 404K CIRCULATION 97% FEMALE 33 MEDIAN AGE 84% ABC1 63% LONDON/SOUTH EAST 66% FULL TIME WORK £50K HOUSEHOLD INCOME
- 7. STYLIST TABLET “In addition to enjoying Stylist’s content on stylist.co.uk, there’s a new way to enjoy the magazine... On your iPad, tablet or phone. Stylist at your fingertips 24/7, anytime and anywhere. For its advertisers, the Stylist tablet edition continues to offer the environment they know and love, but in addition the tablet platform provides new levels of trackable interactivity.” Glenda Marchant, Publishing Director 50K SUBSCRIBERS 97% FEMALE 33 MEDIAN AGE 86% ABC1 63% LONDON/SOUTH EAST 67% FULL TIME WORK £56K HOUSEHOLD INCOME •4 in 5 say that they have or would recommend the Stylist app to others •Readers say that the Stylist app means that they will never miss a week of Stylist content
- 8. STYLIST.CO.UK “Stylist.co.uk works excellently on two levels. Firstly as the web arm of Stylist magazine, one of the most-respected women’s magazines in the UK, we help the excellent work done by the print team find a wider and longer-lasting audience. We also create our own content, thinking specifically of an online audience and a number of our own successful franchises.” Editor, Stylist.co.uk 1.2M UNIQUE USERS 96% FEMALE 33 MEDIAN AGE 84% ABC1 55% LONDON/SOUTH EAST 60% FULL TIME WORK £47K HOUSEHOLD INCOME •Over half of readers have recommended a feature or article they read on Stylist.co.uk •Half of readers have recommended a product they have seen advertised on Stylist.co.uk
- 9. EMERALD STREET “Emerald Street is a daily email and Stylist’s digital sister brand. Emerald Street is a unique and timely mix of fashion, beauty, art, books, bars and careers, and, as a daily digital, we also respond quickly to current events.” Editor, Emerald Street 120,000 SUBCRIBERS 97% FEMALE 32 MEDIAN AGE 90% ABC1 69% LONDON/SOUTH EAST 76% FULL TIME WORK £57.5K HOUSEHOLD INCOME •Over three quarters agree that Emerald Street gives them lots of ideas for going out and things to buy •Emerald Street is highly influential, with 88% of readers having acted on what they’ve read