Draftfcb is an advertising agency formed by the merger of Draft and FCB in 2006. It operates across 160 offices in 92 countries with over 9,000 employees. Draftfcb believes creativity and accountability must be united, and uses behavioral science to develop marketing strategies. The agency's research found consumers give brands only 6.5 seconds on average to engage them, so all efforts aim to maximize those seconds through insightful and integrated creative work. Draftfcb Moscow has over 50 employees and leads marketing for the Sochi 2014 Olympics, applying the global agency's approach to Russian clients.

1. Short Introduction to
DRAFTFCB
MOSCOW

2. About DRAFTFCB Network

3. DRAFTFCB Foundation
Marriage of
the BTL Network Draft and the Creative Network FCB
in 2006
Union of Accountability + Creativity
Return on Ideas

4. Draftfcb is a new breed of agency —
the first global, behavior-based,
holistic marketing communications
organization operating against a single P&L,
one which believes there is no way to
separate creativity and accountability.

5. Our Guiding Principles

6. ( )
In the too much
information age the
window of opportunity
remains open for an
average of 6.5 seconds

8. Our research, with over 1,000 consumers, shows
that they will give us an average of only 6.5
seconds to lean into and engage with a brand
message.
It’s a brief window of opportunity, and we may
not get a second chance, so we have to make it
count.
How We Got There

9. Delivering the 6.5 Seconds That Matter drives our structure and our
culture.There is no time to waste. No way to separate creativity from
accountability.We all have a common focus, working in unison
around a core strategy to bring to life the 6.5 Seconds that Matter to
the consumer.This requires people who are insightful and
enterprising. People who share the ultimate objective of delivering
engaging creative work that gives our clients a Return on Ideas
SM
, all
powered by creating communications that truly matter to the
consumer.
How We Work and What We Deliver

10. Our capabilities include, but are not limited to,
advertising, branding, strategic planning, CRM,
data strategy and analytics, digital, direct,
experiential, event/sponsorship, media
planning, multicultural, retail, promotion, and
DTC and professional healthcare
communications.
Capabilities

11. Global
160 Offices /
92 Countries /
9000+ Employees /

12. Draftfcb is led by Executive Chairman Howard
Draft, CEO and President Laurence Boschetto,
Vice Chairman and Worldwide Chief Creative
Officer Jonathan Harries and Chief Financial
Officer Neil Miller.
People

13. We work with more than 100 companies in the Global Fortune 500.
Some of our major clients include:
Clients

14. About DRAFTFCB Moscow

15. Year of foundation:
>1994
Holding:
>A part of “Media Arts” communication holding,
one of TOP10 key players in the Russian market
Staff:
>50 talents
Points of pride:
>one of the most rewarded agencies for campaigns efficiency
>Agency leads all marketing activities of Sochi2014
>The 1st
office in the world to do local creative for Beiersdorf

16. Beauty and Health
House and Home
Food & Soft Drinks
automobile finance
Transport & tourism social projectsBusiness services
DRAFTFCB Moscow Work
Experience: 2008-2010

17. We build strong brands through the
integrated marketing & communication
disciplines

18. OOH
POSM
TV
BTL
Digital

19. TV
Direct MarketingPrint & OOH
City branding Digital
Special events (B2B)
Special events (B2С)

20. OOH
POSM
TV
Motivation program of
sales personnel
Digital
Branding

21. Creative Highlights

22. Cordiant
Headline: Born grip with road

23. Aeroflot

24. MDM Bank
Headline: Went tied up with a search of trustful deposits?

25. NIVEA
Headline: Star hour of your beauty

26. Estrella
Headline: Try new sly taste. Chanterelles in sour cream

27. Leroy Merlin
Headline: We don’t have anything unnecessary in our prices

28. National Cable Systems
Headline: Why to have less? Use your TV on 100%

29. National Cable Systems
Headline: Why to have less? Use your TV on 100%

30. We see some of our TVCs, please, visit our
Youtube channel
http://www.youtube.com/draftfcbrussia

31. Thank you.