These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Uber has been making waves in India. Whether through it's controversial payment strategy that has recently been changed or through it's declaration of offering auto rickshaw services in the future... here's a short take on what does it take to win in India for a brand like Uber.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
Uber mobility - High Performance NetworkingDhaval Patel
Speakers: Ganesh Srinivasan & Minh Pham (Uber), Jim Roskind (Neumob), Makarand Dharmapurikar & Eric Anderson (Google), and Karthik Ramgopal (LinkedIn)
Networking is one of the most important, yet often underserved aspects of any mobile application. The latency and bandwidth of mobile networks can vary greatly between cities and even within cities, ranging from broadband LTE speeds to performance that feels more like a 300 baud modem.
You can read more about Uber Mobility here : https://www.uber.com/p/uber-mobility/
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Uber has been making waves in India. Whether through it's controversial payment strategy that has recently been changed or through it's declaration of offering auto rickshaw services in the future... here's a short take on what does it take to win in India for a brand like Uber.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
Uber mobility - High Performance NetworkingDhaval Patel
Speakers: Ganesh Srinivasan & Minh Pham (Uber), Jim Roskind (Neumob), Makarand Dharmapurikar & Eric Anderson (Google), and Karthik Ramgopal (LinkedIn)
Networking is one of the most important, yet often underserved aspects of any mobile application. The latency and bandwidth of mobile networks can vary greatly between cities and even within cities, ranging from broadband LTE speeds to performance that feels more like a 300 baud modem.
You can read more about Uber Mobility here : https://www.uber.com/p/uber-mobility/
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
Uber officially launched in India in October 2013. Currently, the company is operating in 6 cities - New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and Pune. It is planning to launch service in Ahmedabad and Kolkata.
The concept is gaining lots of popularity around the world. It is posing real challenge to traditional taxi market. Uber is getting popular in India.
Building an EVP from scratch, in-house, super fast, for free, based on real d...LinkedIn Talent Solutions
Andrew Levy, Uber
Researching and defining an Employer Value Proposition (EVP) is one of the most important undertakings an organization can do. After all, EVP is how your employees feel about work and how candidates evaluate you as a potential employer. When done right, a good EVP helps you effectively, efficiently recruit and retain the best talent for your specific culture. Without EVP, your recruiters and employees may not be telling a consistent, truthful story about work.
For most organizations, EVP is a terrifying task -- it requires a significant investment of time and money -- often paid to a consulting firm. I'm here to tell you a different story of constructing an EVP. At Uber, we turned this process on it's head and decided to build EVP quickly and lightly, for free, in house, using tons of data points. Here's how we did it...
Session highlights:
-You and your recruitment team are likely telling/selling the wrong story to candidates about your company without even knowing it. Years of reporting structures, cascading goals, and executive speeches have conditioned us to repeat messaging form the top even if it doesn't match the reality in the ranks.
-Brand definition work does not require monetary investment by the part of HR, recruiting, or brand marketing. An EVP can be researched, defined, and disseminated using completely free tools.
-The success of your EVP project can be measured out in the marketplace with candidates and internally with your employees. Doing the work to understand EVP has much broader implications outside of recruiting and can help illuminate the most impactful HR programming your organization should tackle.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
Uber officially launched in India in October 2013. Currently, the company is operating in 6 cities - New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and Pune. It is planning to launch service in Ahmedabad and Kolkata.
The concept is gaining lots of popularity around the world. It is posing real challenge to traditional taxi market. Uber is getting popular in India.
Building an EVP from scratch, in-house, super fast, for free, based on real d...LinkedIn Talent Solutions
Andrew Levy, Uber
Researching and defining an Employer Value Proposition (EVP) is one of the most important undertakings an organization can do. After all, EVP is how your employees feel about work and how candidates evaluate you as a potential employer. When done right, a good EVP helps you effectively, efficiently recruit and retain the best talent for your specific culture. Without EVP, your recruiters and employees may not be telling a consistent, truthful story about work.
For most organizations, EVP is a terrifying task -- it requires a significant investment of time and money -- often paid to a consulting firm. I'm here to tell you a different story of constructing an EVP. At Uber, we turned this process on it's head and decided to build EVP quickly and lightly, for free, in house, using tons of data points. Here's how we did it...
Session highlights:
-You and your recruitment team are likely telling/selling the wrong story to candidates about your company without even knowing it. Years of reporting structures, cascading goals, and executive speeches have conditioned us to repeat messaging form the top even if it doesn't match the reality in the ranks.
-Brand definition work does not require monetary investment by the part of HR, recruiting, or brand marketing. An EVP can be researched, defined, and disseminated using completely free tools.
-The success of your EVP project can be measured out in the marketplace with candidates and internally with your employees. Doing the work to understand EVP has much broader implications outside of recruiting and can help illuminate the most impactful HR programming your organization should tackle.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
2. Uber & Shop Your Way®
A Successful Partnership
New Drivers
Members who sign up
to drive can earn up to
$1,000 in points.
New Riders
Members who sign up to
ride for the first time will
receive a free trip and
$5 in points.
Existing Drivers
Drivers that enroll will
receive up to $3/day in
points for their trips.
Existing Riders
Riders that enroll will
receive up to $2/trip in
points, with unlimited
earning potential.
Sears Auto Center
Uber to promote SAC
as one of the preferred
maintenance providers.
Drivers get 30%
in points and 50%
off maintenance.
2 3
The Partnership
The Shop Your Way / Uber partnership consists of five core
promotional programs that Uber drivers and riders can leverage
to earn tens of millions of Shop Your Way points.
A collaboration that leverages the scale of
Shop Your Way, its tens of millions of members, and
the footprint of Sears Auto Centers to provide unique
benefits for driver-partners and riders with the world’s
leading rideshare service.
3. A Successful PartnershipUber & Shop Your Way®
trained store associates140K
signs in15,000+ stores1.3K
corporate employees skilled in business
development, marketing, strategy, technology
and project management are responsible for
launching the partnership.
55+
From conception
to launch:
FIVE
MONTHS
54
The Support:
Shop Your Way
Total support from
Developing this highly integrated
partnership required dedicated project teams,
engaging collateral and aggressive timelines.
Shop Your Way, in tandem with Uber,
executed with precision.
4. Uber & Shop Your Way®
A Successful Partnership
6 7
Identify the target
population of
Shop Your Way
members and
Uber drivers
and riders.
Define partnership
goals, strategy and
success metrics.
Secure all
marketing assets
and channels used
to drive awareness
and conversion.
Uber and Shop Your Way developed an
action plan based on a proven process for
launching partnerships successfully.
The Execution
Improve offers or
experiences based
on response.
Create the user
experiences
and technical
integrations.
Test the
experiences.
Monitor the results
and conversion
success.
Launch the
program.
5. A Successful PartnershipUber & Shop Your Way®
98
The Brands
Color Palette
Image Selection
Lockup
Typography
Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Creating a joint style guide is a critical step
in the process to ensure all communication
to the targeted Shop Your Way members
and Uber drivers and riders is cohesive in
design and tone.
®
6. Uber & Shop Your Way®
A Successful Partnership
1110
The
Marketing
Assets
To drive awareness of the
Shop Your Way benefits for
Uber drivers and riders, Uber
developed the perfect mix of
marketing communication tools.
• Driver targeted emails
• Compelling points offers
• Strong enrollment calls-to-action
• Rider targeted emails
• Free ride offers
• Push notifications
7. A Successful PartnershipUber & Shop Your Way®
12 13
The
Marketing
Assets
• Landing pages
• Geo-tagged account linking
• Near real-time points issuance
• In-store signage
• Digital channels
• Points earned and redemption emails
• Shop Your Way Sweepstakes
To engage members, both
online and in store, Shop Your
Way developed an omni-channel
approach to member-focused
communication.
8. A Successful PartnershipUber & Shop Your Way®
1514
Our
Partnership
“People love getting rewarded for their
choices, which is why we’re so excited to bring
Shop Your Way benefits to both our riders
and driver-partners. They have made us who
we are and this partnership allows us to thank
them in a meaningful way with extra rewards
and incentives for choosing Uber.”
David Richter
Vice President, Business Development at Uber
• Plug-and-play loyalty API’s
• Member profile management & geo-targeting
• Shop Your Way rewards engine
• SMS – text message service integration
• Secure cross-application access via Oauth protocol
• Real-time or delayed points earn and redeem capability
• Optimized data structure for fast transaction processing
• End-user testing to ensure seamless user experience
• Point-of-sale integration
• Member segmentation
• Look-alike modeling
• Member/customer overlay
• Member purchase behavior
• Data engine
• Data warehousing
The Systems & Processes
To create a seamlessly integrated and engaging experience, Shop Your Way and Uber
will utilize emerging technology and advanced analytical capabilities.
Technology Analytics
9. Shop Your Way and Uber offers may vary based on location and membership restrictions.
Shop Your Way®
can accelerate your business.
Contact: Ryan Montgomery | Ryan.Montgomery@syw.com | 541-969-4363
®