Presentation and panel discussion for the Chartered Institute of Marketing's Technology Market Interest Group (CIM TMIG) on the subject of "Shoestrings" approaches to marketing.

1. “Shoestrings”
Chartered Institute of Marketing
#CIMTMIG
Steve Revill
January 18th 2012
(Video from the event can be found on the CIM TMIG YouTube Channel:
http://www.youtube.com/watch?v=2hZQ_PBnD8M&feature=g-all-
u&context=G258b6e9FAAAAAAAAAAA )

2. Shoestrings model
Out-
think
Out- Out-
shine there

3. Out think
• Have an opinion- demonstrate TRUE Thought
Leadership
• Use brain power exclusively to solve customer
problems
• Build in product usability and usefulness from
the outset

4. Who does this well?
www.cebr.com

5. Out there
• Plan your key messages, how you will take
them to market and when (1-7-30-4-2-1)
• Make sure your business has 2 ears and 1
mouth – and uses them in proportion
• Get out more!

7. Who does this well?

8. Out shine
• Be human- and humane
• Develop an obsession with delighting your
customer
• And the winner is…

9. Who does this well?

10. Shoestrings
• Have an opinion
Out • Applied brain power
Think • Usefulness as standard
• Content marketing
Out • 2 ears, 1 mouth
There • Get out more!
• Be human
Out • Customer delight
Shine • Awards