MyShoephoria is a web and mobile shoe organizer that connects shoe lovers globally. It has organically grown to over 15,000 registered users, 3000 Facebook fans, and 900 Twitter followers since launching in May. The platform allows local and international merchants to promote their collections. MyShoephoria plans to launch mobile apps to attract more users and develop "Shoephoric Shops" to provide merchants with e-commerce and marketing tools. The venture aims to be profitable through targeted ads, sponsored games and promotions, and shop subscriptions.

2. Spiel:
Shoephoria is a feeling of well being induced by shoes

3. Spiel:
MyShoephoria is the first and only web and mobile shoe organizer to connect shoe lovers globally.

4. ORGANIC GROWTH
16000
14000
12000
10000
8000
6000
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1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct
15-May 30-Jun 23-Oct
Registered Users 65 2860 15021
Twitter Followers 15 685 938
Facebook Fans 35 300 3068
Average Daily Pageviews 250 1500 3000
Spiel:
We launched the web organization/social component of the site in May of this year. We have organically grown to 15,000+ site
members, 3000+ Facebook fans, 900+ Twitter followers and 3000++ average pageviews/day.

5. Spiel:
We also have local and international merchants promoting their collection through the site.

6. Spiel:
Through our social and organization platform, we’re already able to profile our users thus gaining valuable demographics for potential
advertisers.

7. Spiel:
Our next step is to launch the mobile apps to attract more users. By the way, the Android and iOS prototypes were completed by the
team here in Startup Weekend.

8. Spiel:
We’re also developing the Shoephoric Shops to provide merchants with the following: a complete storefront solution; social, mobile and
email marketing tools and Augmented Reality shoe-fitting apps.

9. Spiel:
To gain more traction, we’ll continue to launch cross-platform brand-sponsored promos and games.

10. Revenue Streams
Targeted Ads to Profiled Users
Game/Promo Sponsorships
Shop Subscriptions

11. http://business.highbeam.com/industry-reports/retail/shoe-stores
Spiel:
If you think that this venture does not have serious business potential, take note of the following facts:
Every year, U.S. consumers spend over $20 billion in footwear

12. http://money.cnn.com
Spiel:
Online footwear is a $3 billion business which is approximately 15% penetration leaving an 85% market yet to be tapped.

13. http://eu.techcrunch.com/2011/10/21/european-online-shoe-store-spartoo-com-projects-e100-million-turnover-this-year/

14. passionate thinking
creative solutions
committed action
Spiel:
I know we have found a more than feasible way to make business out of our love for shoes.

15. passionate thinking
creative solutions
committed action