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解密那些 玄而又玄 的移动互联网数据
About Me 分析湿 @经纬庄明浩 ID:rosicky311 非砖家 键鼠控 标准宅男
http://www.slideshare.net/yiibu/its-about-people-not-devices
http://www.slideshare.net/yiibu/its-about-people-not-devices
http://www.slideshare.net/yiibu/its-about-people-not-devices
the battery…… 1000mAh Near 1500mAh =100mAh
http://www.slideshare.net/yiibu/its-about-people-not-devices
http://www.slideshare.net/yiibu/its-about-people-not-devices
爱运营商,也爱设备制造商; 爱iOS,也爱Android; 爱Twitter,爱与粉丝互动; 爱电影也爱周边商品,但我不爱盗版! 今天一亿四的下载量,谁不服? 可谁知道我们曾经做过51款失败的游戏? 我是《愤怒的小鸟》! 又名《叽歪的家巧》! 山寨诚品 全棉卫衣帽衫 RMB:85
Agenda 硬件基础 软件环境
303,000,000 手机网民 数据来源:CNNIC 截至10年底
2010年中国手机市场销量2亿台 智能手机3千6百万台 数据来源:IDC 截至10年底 =1000万
智能手机如何瓜分?
国内iOS设备分布图 单位:万台 国内iOS设备总量1000万台; 数据来源:@厦门熊俊 截至11年4月
1亿部,40万/天 1.01亿*36%*37%=1345万 1345万/3 ≈450万 400万/50%=800万
in China 10年 11.1 11.2 11.5 SUM 150 150 150 200 200 200 110 110 110 11.3 11.4 150 150 200 200 110 110 800 1550 800 1800 500 1050
数据自在人心 8866 7144 8020 5482 1 2 3 4 ¥1192 ¥1923 ¥4515 ¥932 4367 4332 3450 3265 5 6 7 8 ¥2230 ¥1052 ¥2522 ¥808
数据自在人心 8866 7144 8020 5482 ¥1192 ¥1923 ¥4515 ¥932 4367 4332 3450 3265 ¥2230 ¥1052 ¥2522 ¥808
一些数据 真正的国产“神机” ,[object Object]
第一次单款智能手机订单超过100万
第一次由运营商买断包销除iPhone以外的单款手机3.5“电容 800*480 Android 2.2 600M主频 3D加速 GPS ………… V880、U880、N880 傻傻分不清楚
Agenda 硬件基础 软件环境
10年9月  11年6月  终端 1.2亿 2亿 +67% 应用 25万 42.5万 +70% 下载 65亿 140亿 +115% @tinyfool
每个 70个 每个 3.29万 @tinyfool
数据来源:Appannie
20万应用,50亿下载 48.1%应用下载量50次以下 0.9%应用下载量250万以上
大爷~您玩儿去把~ Android顶级应用 均价较高 平均看IOS应用程序 单价较高
其他 SNS 小说 @酷拉皮卡-《手机人物志》 新闻 样本说明: N=600; 北京400、天津100、上海100 7:00-9:00    17:00-20:00 音乐 QQ 游戏 短信 手机报 美国情况 很大不同

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解密那些玄而又玄的移动互联网数据