The document provides recommendations for rebranding Sheshunoff Information Services. It analyzes Sheshunoff's goals, research conducted, background, mission, product line, competitors, and brand personality. A brand positioning statement is presented positioning Sheshunoff as the personalized, practical source for timely financial compliance guidance. Recommendations include updating the logo, website, direct mail, product collateral, and training staff to represent the new brand identity reinforcing Sheshunoff as the trusted expert.