Shared Mobility in Milan: a successful experience by Valentino Sevino Mobility Director at AMAT. Panel session: Successful integrated planning: a case study of Milan - Climate Innovation Summit 2017 – Milan

1. revisione: 00
approvato:
Valentino Sevino
elaborato:
Presentazione
codifica:
170360078_00
data:
26/10/2017
verificato:
Paolo Campus
Valentino Sevino
AGENZIA MOBILITÀ AMBIENTE E TERRITORIO – s.r.l. a socio unico – direzione e coordinamento: Comune di Milano
Sede legale: Via Tommaso Pini, 1 – 20134 Milano
Capitale Sociale € 10.400,00 – Codice Fiscale e numero di iscrizione Registro Imprese di Milano: 12908910156 – REA Milano 1597731
elaborato:
Paolo Campus
Adriano Loporcaro
Valentino Sevino
Panel session:
Successful integrated planning: a case study of Milan
Climate Innovation Summit 2017 – Milan, 30 October 2017

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Panel session:
Successful integrated planning: a case study of Milan
Climate Innovation Summit 2017 – Milan, 30 October 2017

3. Attractiveness1
Milan hosted 2016 Final
Champions League
28 May 2016
Capacity: 73.000 spectators
 6 month event from May 1st to October
31st 2015;
 22,1 M visitors arrived;
more than 140 participating countries;
 1,1 million square meters exposition
site;
 Over 2,000 related events
Net exhibition space occupied: 1,634,425 square
metres of which 414,300 square metres abroad
Number of exhibition held: 113 of which 62 abroad
Number of exhibitors: 32,790 of which 10,360 abroad
The Salone del Mobile is
the global benchmark for
the Home Furnishing
Sector attended by
343.602 visitors in 2017
Fiera Milano is the largest exhibition entity in Italy
and among the largest in the world in terms of
Gross Indoor Exhibition Capacity
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The Salone del Mobile is
the global benchmark for
the Home Furnishing
Sector attended by
343.602 visitors in 2017
Visit of the Pope
in March 2017

4. Mobility in Milan: key figures2
Inhabitants Milan city:
~ 1.3 M
180 km2
, ~ 7300
inh/km2
Daily city users:
~ 1 M
Overall Mobility
(trips/day, 2013):
5.255.000
Trips in Milan:
2.978.000 (56%)
Trips between Milan
and the metropolitan area:
2.277.000 (44%)
Inhabitants Metro area:
~ 3.2 M
1570 km2
, ~ 2000
inh/km2
Motorization Rate: 50,5 cars per 100 inhabitants
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5. Sustainable Urban Mobility Plan3
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6. 4
2.942
639.000
27% Electric
Vehicles
07/2013
792
121.000
0% Electric Vehicles
Car2Go
12/2013
721
360.000
0% Electric Vehicles
Enjoy
2004
154
5.000
7% Electric Vehicles
GuidaMi/Ubeeqo
10/2016
478
76.000
4% Electric Vehicles
DriveNow
06/2015
691
44.000
100% Electric Vehicles
Share’ngo
11/2010
106
33.000
75% Electric Vehicles
E-Vai
Total
Car sharing system
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7. 5
• 280 stations (June 2017);
• 3.650 traditional bikes;
• 1.000 electric bikes;
• 60.000 yearly subscriptions;
• More than 20.000 rents per day on average
• 3.600.000 rents in 2016
• 2.700.000 Kg of CO2 saved in 2016 (Defra’s carbon
convertor factor)
BikeMi is the service of Bike-Sharing Station Based, developed by ATM and
operated by Clear Channel. Born in December 2008, it provides a user-friendly,
practical and ecological service.
Bike sharing system
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8. 6 Free floating bike sharing system
One of the new challenge of the Municipality is to improve the use of bicycle in Milan, according to the
goals set by the SUMP.
So in 2017, the Municipality has launched a public tender for finding operators interested in managing
Bike Sharing Free Floating Services in Milan, with a maximum cap of 12.000 total bicycles.
Mobike and Ofo, two Chinese bike sharing companies, have just launched the service in Milan.
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9. 7 Scooter sharing service
• Milan was the first Italian city to launch
a Public call for identifying companies to
perform a Scooter Sharing Service.
• The player that managed the service was
Enjoy, with 150 Piaggio Mp3 three-wheel
vehicles.
• At the end of the test, Milan has
republished the public call still open
and a new operator, Mimoto, in October
2017, has re-launched the service.
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10. Towards an integrated mobility - MAAS8
Mobility As A Service 4 Milan
as platform for the integration of several transport systems
used in the whole territory
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11. Car Pooling
Flight + Train
Integration
BUS Intercity
Car rental
Taxi, Taxi sharing and
Demand Responsive
Transport (DRT) Bus
(Bus a chiamata)
Park
Booking
Valet
Parking
Micro-mobility
solutions
Electric mobility
Use/booking of charging
posts
Trip Planning
App
Public Transport
Intercity
Car Sharing
Local Public
Transport
Traffic Control
Room/BIGDATA
9 Towards an integrated mobility - MAAS
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Bike Sharing

12. Thanks forthe attention
Arch. Valentino Sevino
Mo bility Planning and Mo nito ring Are a Dire cto r
Agenzia Mobilità Ambiente Territorio
valentino.sevino@amat-mi.it
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