9. Randi talking about the top shelf
selections. (To right)
Space8unny
Newsletter
As a former employee from Safeway, I got to learn a little about the product place-
ment and service Safeway has to offer to the public. It was up until the Graphic Design
Department of NIC went to the store in Liberty Lake, Washington that I learned more
more about this succesful grocery store. When we walked into the store, we instantly smell
the robust coffee aroma produced by the instore Starbucks, the warm lighting beamed
down on our faces and smiling Safeway employees greeted us at the door. This is the
feeling many customers get when they walk into this welcoming environment, but that’s
not all that we were there for.
A Safeway manager met us at the wine- beer - liquor section, which is no suprise being
that we are college students (no pun intended, stereotypes happen for a reason). As we
admired the many different bottles of spirits, wine, and beer; Randi filled us in on some
interesting facts about their collection of wines. She explained that every brand of wine is
placed on a specific spot on the shelf, which determines the overall quality and price of
the wine. Usually these types of wines are placed at “eye-level” for the customer to see,
and they come with appealing labels. An appealing wine label will hook a customer,
they already taste it through their eyes, so next step is from the cashier to a wine glass to
enjoy. That’s the power of top shelf/eye-level wine.
09-16-2014
