The document discusses the unprecedented growth of internet usage and data creation, putting pressure on existing infrastructure. It argues that data centers need to become more sustainable by centralizing in locations near renewable energy sources to reduce costs and environmental impact. Iceland is presented as a case study of a location that has strategically invested in underwater cables and geothermal energy to power data centers in a sustainable way and attract technology companies. The cloud provides opportunities to better match computing loads to renewable energy availability if networks can reliably support remote facilities.

1. The Truly
Sustainable
Cloud
Not a Myth
4th Annual Smart Grids & Cleanpower 2012
Conference
14 June 2012 Cambridge
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2. Unprecedented Growth
§ Over 650 Million New Internet Users 2008-2011
‣ Only 32% Penetration
§ Mobile Usage Trending Skyward
‣ 2011 – 10% of all Internet Traffic
650 Million New
‣ 2009 – 1% Mobile - 10% of
Internet50%
‣ India – Users Internet Traffic
§ Mobile App and Ad Revenue - Real Businesses
Daily New Data 2008-2011
‣ 153% CAGR Growth Revenue Growth
2,500,000 TB 2011 Globally
‣ 11 Billion USD in 153% CAGR
§ Data Storage Overload
‣ 2.5 Exabytes of New Data Each Day
‣ 90% of all Data Created since 2010
Sources: IBM / Kleiner Perkins ATD10 Presentation

3. How Prepared is the Grid?

4. Relieve the Pressure
§ Centralize
‣ Mobile Demands Increase Centralized Computing
‣ Move Cycles to Optimized Generation Grids
§ Improve Efficiency
‣ Data Centres Located Near to Generation Sources
‣ Encourage Renewable, On-site Generation
§ Innovate
‣ Work Closely with IT Innovators
‣ Cloud Computing has Unique Load Peaking Opportunities
§ Networks Matter
‣ Remote Facilities Require Reliable High Capacity Networks
‣ Long Term Vision Required

5. Iceland as a Case Study
§ 1994 – Cantat-3 – 2.5 Gbps
§ 2003 – Farice-1
§ 2009 – Danice / Telegreenland
§ 2012 – Total European Capacity > 28 Tbps

6. Thank You
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4th Annual Smart Grids & Cleanpower 2012
Conference
14 June 2012 Cambridge
www.cir-strategy.com/events!
!