Sexy brands
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This document discusses building sexy brands. It notes that brands were once used primarily for functional differentiation and as property, but now many brands lack focus. Successful brand rules include building brand DNA, being different, being coherent, and being sexy forever. The document cautions that consumers are irrational and lie, so it is important to observe consumers rather than just asking them questions.
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Sexy brands
- 1. BUILDING SEXY BRANDS PAULO MOREIRA
- 4. AS PROPERTY
- 5. BUT TODAY…
- 6. TO MANY DOGS
- 8. ?
- 10. ?
- 11. FIFTY/FIFTY RULE
- 12. A4 2.0 TDI Octavia 2.0 TDI 39.258,84 32.242,62 7.016,22 “TELL ME WHAT BRANDS YOU USE AND I TELL YOU WHO YOU ARE”
- 14. > distinction mark > Seal of confidence > quality assurence
- 15. BRAND IS A PROMISE TO KEEP
- 16. LOYALTY MARRIAGE STEPS LOVE DATING FLIRT DESIRE FIRST LOOK
- 18. BUILD BRAND ADN
- 19. BE DIFFERENT
- 20. BE COHERENT
- 21. > Consumidor = mentiroso compulsivo > Observar em vez de BE perguntar SUSPICIOUS Consumers is irrational and lies
- 22. BE SEXY… FOREVER
- 23. PAULO MOREIRA Tel: +351 919 159 045 Email: phmoreirasapo.pt LinkedIn: pt.linkedin.com/in/paulomoreiraprofile