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Seven things that scare marketers about 2014
- 1. Present by:
- 5. “Fear of death increases in exact proportion to increase in wealth.”
- 6. #7 Google organic keyword data becoming extinct & adjusting SEO’s key metrics.
- 7. “I don't look at a lot of the new stuff. I just …like the old stuff….. It's all quite dramatic and atmospheric…. Every fear …is a blues song waiting to happen….”
- 8. #6 Gmail filter tabs constantly influencing success of email campaigns
- 9. “When I'm up against a wall, that's when Billy Mays performs best!!!”
- 11. “I've been getting some bad publicity - but you got to expect that. Uhh Huhh.”
- 12. #4 Brands could be perceived as online boogeymen stalking users through retargeting
- 13. “The corridors are dark gentlemen, but you mustn't be afraid. I am with you.”
- 14. #3 Being asked for Marketing Channel attribution
- 15. Going to trial with a lawyer who considers your whole life-style a Crime in Progress is not a happy prospect.
- 16. #2 Governmental mandates on security and privacy
- 17. “We were having the time of our lives - until my unwitting discovery of what was on Farmer Brown’s Grill?!”
- 18. Missing the latest trend in Social Marketing #1
- 19. 7 Marketing Fears for 2014 7. Google organic keyword data becoming extinct & changing SEO’s key metrics. 6. Gmail filter tabs constantly influencing success of email campaigns. 5. Facebook popularity decreases. 4. Brand being perceived as online boogeyman stalking users through retargeting. 3. Being asked for Marketing Channel attribution. 2. Governmental mandates on security and privacy. 1. Missing the latest trend in Social Marketing.
- 20. Happy Halloween
Editor's Notes
- {"16":"It could be the European “cookie” privacy laws or all the recent Privacy news thanks to the NSA that drove number 2 on the list. North American Marketers are fearful of future legislation impeding marketing efforts. Hunter S. Thompson, what do you have to say “Politics is the art of controlling your environment.”\n","5":"the number 7 fear online marketing professionals have isn’t a surprise. Organic keywords are becoming extinct and have people adrift like an old man in the sea. Ernest Hemingway gave us a pat on the back and said, “Man is not made for defeat and we all know the sun also rises on” …\nNumber 6.\n","11":"Elvis was shook up by fear number 4 about retargeting. Now that retargeting has matured, a majority of those surveyed noted a fear of control of their brand.\nThe image is one thing and the brand is another. It's very hard to live up to an image, put it that way.- Elvis\n","17":"And the number one item that marketing professionals are fearful of? Being behind on the Utterly ridiculous amount of new Social Marketing opportunities. Bessie the Cow just said - MOO\n","6":"The number 7 fear online marketing professionals isn’t a surprise. Organic keywords on Google are extinct and have marketers are adrift like an old man in the sea. \nNumber 6.\n","12":"Elvis was shook up by fear number 4 about retargeting. Now that retargeting has matured, a majority of those surveyed noted a fear of control for their brand.\nThe image is one thing and the brand is another. It's very hard to live up to an image, put it that way.- Elvis\n","1":"Seven..Things..That..Scare..Marketers..about 2014. Presented by Overdrive Interactive\n","7":"Profound Amy, thanks (dry tone). The 6th marketing professional fear surprised us. Fear about email campaigns being influenced by the not so new Google mail filter tabs. Many a email campaign has had to go to rehab because of Spam filters blocking content. The four default filters for gmail has added another level of complexity when contacting your house email list. The “Primary”, Social, Promotions, and updates filters aids a users organization but Marketers have a fear that this hurts open rates.\n","13":"#3 on the list “You need to see how you could have been killed off a hundred times had I been able to live without you.” Cleopatra\n","2":"7 Things that Scare Marketers about 2014\nIn September 2013 Overdrive Interactive surveyed 500 self-identified online marketers in North America what their top concerns were for online marketing in 2014. Here are the results as interpreted by Overdrive's favorite dead celebrities.\n","8":"Profound Amy, thanks (dry tone). The 6th marketing professional fear surprised us. Fear about email campaigns being influenced by the not so new Google mail filter tabs. Many email campaigns hav had to go to rehab because of Spam filters blocking content, but the four default filters for gmail have added another level of complexity. The “Primary”, Social, Promotions, and updates filters aids a users organization but Marketers have a fear that this hurts open rates.\n","14":"The 3rd most popular fear for 2014 was being asked about Marketing Channel attribution. Cleopatra may have lived on DE Nile but marketer’s shouldn’t when it comes to attribution.\n","3":"We then asked Overdrive’ ers to communicate with their favorite dead celebrities and interpret the findings. Here are the results.\n","9":"Number 5 is that the number one social network is losing steam. Billy May’s put it best, “Broken! Busted! Everybody has something to repair. The best things in life are free.” “Long live your laundry!” \n","15":"It could be the European “cookie” privacy laws or all the recent Privacy news thanks to the NSA that drove number 2 on the list. North American Marketers are fearful of future legislation impeding marketing efforts. Hunter S. Thompson, what do you have to say “Politics is the art of controlling your environment.”\n","4":"We then asked Overdrive’ ers to communicate with their favorite dead celebrities and interpret the findings. Here are the results.\n","10":"Number 5 is a fear that the number one social network is losing steam. Billy May’s put it best, “Broken! Busted! Everybody has something to repair. The best things in life are free.” “Long live your laundry!” \n"}