A branding presentation covering experience of the team at Seton Design.

1. An design agency who’s designers have over 15 years of commercial experience working with small and large companies in the corporate and consumer market to develop their brands and customer relationships. Simply put - we help companies communicate and build brand loyalty. Why then - Seton Design?

2. Testimonials “ AltroCast Networks were looking for a new, fresh corporate ID to fit in with the company's vision and to identify the company's brand going forward. We approached Seton Design with an open mind and very quickly Andrew was able to connect with our vision and produce a corporate ID which exceeded our own initial expectations. I would have no hesitation in recommending Seton Design and, in particular, Andrew, who we look forward to working with in the future.” Duncan McNeill-McCallum Executive Director at McNeill-McCallum Limited “ Andrew produced some very high quality technical promotional materials for our business using a great deal of initiative in the layout and representation. We are still using this material now.” Leslie Patmore Managing Director at Aptuit Consulting Inc “ I worked with Andrew while at Incisus. Andrew always provided us with a high quality service underpinned by his professionalism, subject matter knowledge and creativity.” Stewart Gabriel Director of Corporate Services at Rocela Limited “ I would not hesitate to recommend Andrew. I have worked with Andrew on various design and marketing projects, at the Alba Centre when he was with Tayburn and. In addition,I worked Andrew with Electronics Scotland and he has always delivered on time and within budget. I have recommended Andrew to other colleagues and connections.” Jane Richardson Senior Manager at Oracle Education Foundation - EMEA “ I have worked with Andrew on a variety of design/ communication projects over the years and he has always produced excellent results. I enjoy working with him, as do my team, who appreciate as I do the passion and integrity of his work.” Malcolm Scott Communications Director at Scottish Power plc “ Andrew is someone that I am happy to recommend to anyone looking for a designer who understands the importance of delivering high quality work to tight deadlines.” Graham Casey Executive Director at Macfarlane Group PLC

3. Allied Domeq Barclays Bass Brewers CALA Heriot-Watt University Hilton Macfarlane Group Marine Harvest Marriott Rocela Scottish Executive Scottish Enterprise ScottishPower Standard Life The Royal Bank of Scotland Wedgewood Experience 15 years of experience: Our design team have over 15 years of corporate and consumer brand experience working for a variety of national and international clients, the following pages are just a few examples of projects completed.

4. Branding Why do you need to define your brand? - To ensure that you have a fresh, compelling and competitive proposition - To ensure that your brand works strongly at an emotional as well as at a rational level - To ensure that your brand can be delivered consistently and in full by all its stakeholders Brands need to provide customers with a consistent, compelling experience in order not to confuse them, as confusion leads to doubt and doubt leads to lost sales. Everyone associated with the brand must understand its key dimensions in order to deliver this consistent experience, and it helps if customers can be given a short strapline which encapsulates the essence of the brand. Brand Definition: An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.

12. Literature

20. Digital

25. Our range of services cover print and the web, covering branding, strategic planning, identities, brand management, creative concepts, annual reports, exhibitions and online marketing. Web: www.setondesign.com Follow us on twitter: setondesignteam Contact: Andrew White Telephone: 0131 510 0308 Email: [email_address] Seton Design Limited, First Floor, 115 Hanover Street, Edinburgh. EH2 1DJ