This document outlines the agenda and goals for an introduction to professional meeting and event management course. It discusses establishing goals and objectives, determining meeting objectives by analyzing the target audience, and the importance of understanding group history. Key aspects of the course include weekly discussions, a negotiation group project, and a final project. Students are given homework on writing an RFP, researching potential meeting sites, and scheduling a site visit.
This document outlines the agenda and goals for an introductory professional meeting and event management course. It discusses establishing goals and objectives, determining audience needs, and selecting meeting sites. Key activities include weekly discussions, a negotiation group project, and a final event planning project. Students are assigned homework to write a request for proposal, research potential meeting locations, and post an autobiography to the discussion board. The goals are to understand the planning process and industry resources needed to effectively manage meetings and events.
Introduction to professional meeting and event managementVenusUMB619
This document provides an overview of an introduction to professional meeting and event management course. It outlines the course objectives, expectations, assignments and grading. The key assignments include weekly discussion posts, a negotiation group project, and a final group project planning an event. It also covers establishing goals and objectives, determining audience needs, and the initial steps of site selection including identifying objectives and requirements. Students are given homework to submit a request for proposal for a group and research potential event sites.
Introduction To Professional Meeting And Event PlanningVenusUMB619
This document outlines the agenda and goals for an introductory class on professional meeting and event management. It discusses establishing goals and objectives, determining the target audience, and selecting a meeting site. Key aspects include:
- The class will focus on establishing goals and objectives, understanding the target group, and beginning the site selection process.
- Students will complete a group negotiation project and final project planning an event, worth 25% and 50% of the grade respectively.
- Determining objectives involves analyzing the target audience and writing clear, measurable statements of anticipated results using the PLAN framework.
- Understanding the target group involves researching demographics and gathering feedback through focus groups, surveys, and reviewing past events.
Digital Marketing Methodology Template (2017)Bluewire Media
This Digital Marketing Methodology Template is perfect for marketing consultants and digital agencies to outline their methodology. There are editable files for you to use freely at:
http://www.bluewiremedia.com.au/digital-marketing-methodology-template
Dokumen tersebut membahas tentang tugas kelompok mengenai pengertian, tujuan, jenis, teknik pembelajaran, dan evaluasi menyimak khususnya menyimak kritis. Beberapa poin penting yang diangkat antara lain pengertian menyimak sebagai proses mendengarkan dengan penuh perhatian untuk memahami makna, tujuan menyimak untuk memperoleh informasi, dan jenis menyimak berdasarkan sumber suara, hasil
This document outlines the agenda and goals for an introductory professional meeting and event management course. It discusses establishing goals and objectives, determining audience needs, and selecting meeting sites. Key activities include weekly discussions, a negotiation group project, and a final event planning project. Students are assigned homework to write a request for proposal, research potential meeting locations, and post an autobiography to the discussion board. The goals are to understand the planning process and industry resources needed to effectively manage meetings and events.
Introduction to professional meeting and event managementVenusUMB619
This document provides an overview of an introduction to professional meeting and event management course. It outlines the course objectives, expectations, assignments and grading. The key assignments include weekly discussion posts, a negotiation group project, and a final group project planning an event. It also covers establishing goals and objectives, determining audience needs, and the initial steps of site selection including identifying objectives and requirements. Students are given homework to submit a request for proposal for a group and research potential event sites.
Introduction To Professional Meeting And Event PlanningVenusUMB619
This document outlines the agenda and goals for an introductory class on professional meeting and event management. It discusses establishing goals and objectives, determining the target audience, and selecting a meeting site. Key aspects include:
- The class will focus on establishing goals and objectives, understanding the target group, and beginning the site selection process.
- Students will complete a group negotiation project and final project planning an event, worth 25% and 50% of the grade respectively.
- Determining objectives involves analyzing the target audience and writing clear, measurable statements of anticipated results using the PLAN framework.
- Understanding the target group involves researching demographics and gathering feedback through focus groups, surveys, and reviewing past events.
Digital Marketing Methodology Template (2017)Bluewire Media
This Digital Marketing Methodology Template is perfect for marketing consultants and digital agencies to outline their methodology. There are editable files for you to use freely at:
http://www.bluewiremedia.com.au/digital-marketing-methodology-template
Dokumen tersebut membahas tentang tugas kelompok mengenai pengertian, tujuan, jenis, teknik pembelajaran, dan evaluasi menyimak khususnya menyimak kritis. Beberapa poin penting yang diangkat antara lain pengertian menyimak sebagai proses mendengarkan dengan penuh perhatian untuk memahami makna, tujuan menyimak untuk memperoleh informasi, dan jenis menyimak berdasarkan sumber suara, hasil
Kemendikbud menandatangani MoU dengan Asbanda untuk menunjuk Bank Pembangunan Daerah (BPD) seluruh Indonesia sebagai bank pelaksana penyaluran dana Bantuan Siswa Miskin (BSM). Kerjasama ini dimaksudkan agar penyaluran bantuan siswa miskin dapat dilakukan secara tepat sasaran dan merata ke seluruh Indonesia.
Nomor pokok wajib pajak dan pengukuhan pengusaha kena pajakedladianti
Dokumen tersebut membahas tentang Nomor Pokok Wajib Pajak dan Pengukuhan Pengusaha Kena Pajak, termasuk definisi, dasar hukum, tata cara pendaftaran NPWP dan pelaporan usaha untuk pengukuhan PKP, serta tempat pendaftaran WP dan pelaporan pengusaha tertentu.
The document discusses the scientific foundations of organizational behavior which include psychology, social psychology, cognitive psychology, and sociology. It then defines important terms like perception, belief, attitudes, values, and norms. Finally, it outlines several theories of organizational behavior like social cognitive theory, the ladder of inference, organizational trust, and the theory of planned behavior which can be used to understand factors that influence employee cooperation across departments.
The document summarizes the Tan Khan Khaw tradition of the Taling Chan sub-district in Thailand. It describes how the tradition involves preparing and decorating baskets of daily utensils and food to donate to ancestors at temples. It aims to educate the new generation about the importance of conserving this cultural tradition. The document also provides background details about the geographical location of Taling Chan sub-district and its 10 villages.
Dokumen tersebut membahas tentang seksualitas, meliputi pengertian seksualitas, organ reproduksi laki-laki dan perempuan, pubertas, kehamilan, obrolan tentang seksualitas, dan konsekuensi hubungan seks bebas dan tidak aman seperti kehamilan tidak diinginkan, aborsi, dan infeksi menular seksual.
The document summarizes the Kyoto Protocol and Montreal Protocol. The Kyoto Protocol aims to reduce greenhouse gas emissions from developed countries to protect the ozone layer, while the Montreal Protocol protects the ozone layer by reducing production and consumption of ozone-depleting substances. Both protocols require commitments from world leaders and industries to implement emission reduction targets and transition to more sustainable practices and technologies. The summaries emphasize the complementary goals and coordinated global efforts of the two agreements to address climate change and ozone depletion.
Dokumen tersebut menjelaskan Standar Kompetensi Lulusan Satuan Pendidikan (SKL-SP) dan Standar Kompetensi Kelompok Mata Pelajaran (SK-KMP) yang meliputi tujuan, cakupan muatan, dan kegiatan untuk setiap jenjang pendidikan mulai dari SD/MI, SMP/MTs, SMA/MA, dan SMK/MAK. Dokumen ini menetapkan standar kompetensi lulusan untuk memastikan peserta didik memiliki kompetens
ConferenceDirect is a company that helps clients plan conferences and events by negotiating contracts with hotels to secure favorable terms, providing cost savings reports, and performing comprehensive site selection analyses. They work with a diverse range of customers from various industries and have vast experience in the event planning industry, with over 325 professional associates who have on average 10 years of experience. Their large network and buying power allows them to deliver significant value and savings to customers for their conference needs.
Ekonomi syariah suatu implementasi dari sebuah ketakwaanTri Prasetyo
Teks tersebut membahas tentang ekonomi syariah dan implementasinya sebagai bentuk ketaatan terhadap agama Islam. Ekonomi syariah didasarkan pada prinsip-prinsip muamalah yang mengatur hubungan antar manusia dan lingkungan secara adil dan jujur. Teks tersebut juga menjelaskan larangan-larangan dalam ekonomi syariah seperti riba, isyrof, dan monopoli beserta dampaknya bagi perekonomian.
Introduction to professional meeting and event managementVenusUMB619
This document provides an overview of an introduction to professional meeting and event management course. It outlines the course objectives, expectations, assignments and grading. The key assignments include weekly discussion posts, a negotiation group project, and a final group project planning an event. It also covers establishing goals and objectives, determining audience needs, and the initial steps of site selection including identifying objectives and requirements. Students are given homework to submit a request for proposal for a group and research potential event sites.
The document discusses evaluating meetings through a results-based approach using three levels of assessment:
1) Reaction and perceived value to measure participant satisfaction
2) Learning to measure changes in knowledge and skills
3) Application and implementation to measure changes in job behavior and progress on planned actions. It provides an example of developing measurable learning objectives and a post-event questionnaire for an annual scientific meeting.
The document outlines the steps to take in the Define phase of a Six Sigma project. These include selecting a champion and process owner, initiating a project charter, forming a project team, identifying customers and their requirements, determining the project scope and metrics, mapping the core process, identifying problems, developing a problem statement and business case, and creating a project plan. The phase concludes with a Define phase-gate review with executive stakeholders.
The document provides information about MIT's Job Search Boot Camp. It covers topics like developing job search goals, researching companies and careers, networking, resumes, cover letters, and interviewing. The document includes sections on self-assessment, exploring career options that fit one's skills, focusing on specific organizations, developing a job search action plan, researching companies, networking through informational interviews, creating resumes and cover letters, and practicing interviews. It also provides templates and worksheets to help structure one's job search and set goals.
This document provides guidelines for writing an effective research brief to ensure clients have a clear view of what is needed from the research and research agencies can respond with a relevant proposal. It outlines the key sections and information that should be included in a research brief such as background on the company and research objectives, target audience, deliverables, timing, budget, and project team. Following these guidelines will help clients communicate their requirements and ensure research agencies can meet those requirements.
The document provides advice for talent acquisition professionals at Symphony Talent on how to strengthen their relationships with client services teams. It recommends understanding the clients' businesses, goals, and challenges in order to address their needs better. Key suggestions include discussing metrics, strategies, and issues with clients weekly; keeping them informed on support tickets; and sharing relevant content to demonstrate value. The overall aim is for talent acquisition to act as a strategic consultant rather than just a vendor.
Kemendikbud menandatangani MoU dengan Asbanda untuk menunjuk Bank Pembangunan Daerah (BPD) seluruh Indonesia sebagai bank pelaksana penyaluran dana Bantuan Siswa Miskin (BSM). Kerjasama ini dimaksudkan agar penyaluran bantuan siswa miskin dapat dilakukan secara tepat sasaran dan merata ke seluruh Indonesia.
Nomor pokok wajib pajak dan pengukuhan pengusaha kena pajakedladianti
Dokumen tersebut membahas tentang Nomor Pokok Wajib Pajak dan Pengukuhan Pengusaha Kena Pajak, termasuk definisi, dasar hukum, tata cara pendaftaran NPWP dan pelaporan usaha untuk pengukuhan PKP, serta tempat pendaftaran WP dan pelaporan pengusaha tertentu.
The document discusses the scientific foundations of organizational behavior which include psychology, social psychology, cognitive psychology, and sociology. It then defines important terms like perception, belief, attitudes, values, and norms. Finally, it outlines several theories of organizational behavior like social cognitive theory, the ladder of inference, organizational trust, and the theory of planned behavior which can be used to understand factors that influence employee cooperation across departments.
The document summarizes the Tan Khan Khaw tradition of the Taling Chan sub-district in Thailand. It describes how the tradition involves preparing and decorating baskets of daily utensils and food to donate to ancestors at temples. It aims to educate the new generation about the importance of conserving this cultural tradition. The document also provides background details about the geographical location of Taling Chan sub-district and its 10 villages.
Dokumen tersebut membahas tentang seksualitas, meliputi pengertian seksualitas, organ reproduksi laki-laki dan perempuan, pubertas, kehamilan, obrolan tentang seksualitas, dan konsekuensi hubungan seks bebas dan tidak aman seperti kehamilan tidak diinginkan, aborsi, dan infeksi menular seksual.
The document summarizes the Kyoto Protocol and Montreal Protocol. The Kyoto Protocol aims to reduce greenhouse gas emissions from developed countries to protect the ozone layer, while the Montreal Protocol protects the ozone layer by reducing production and consumption of ozone-depleting substances. Both protocols require commitments from world leaders and industries to implement emission reduction targets and transition to more sustainable practices and technologies. The summaries emphasize the complementary goals and coordinated global efforts of the two agreements to address climate change and ozone depletion.
Dokumen tersebut menjelaskan Standar Kompetensi Lulusan Satuan Pendidikan (SKL-SP) dan Standar Kompetensi Kelompok Mata Pelajaran (SK-KMP) yang meliputi tujuan, cakupan muatan, dan kegiatan untuk setiap jenjang pendidikan mulai dari SD/MI, SMP/MTs, SMA/MA, dan SMK/MAK. Dokumen ini menetapkan standar kompetensi lulusan untuk memastikan peserta didik memiliki kompetens
ConferenceDirect is a company that helps clients plan conferences and events by negotiating contracts with hotels to secure favorable terms, providing cost savings reports, and performing comprehensive site selection analyses. They work with a diverse range of customers from various industries and have vast experience in the event planning industry, with over 325 professional associates who have on average 10 years of experience. Their large network and buying power allows them to deliver significant value and savings to customers for their conference needs.
Ekonomi syariah suatu implementasi dari sebuah ketakwaanTri Prasetyo
Teks tersebut membahas tentang ekonomi syariah dan implementasinya sebagai bentuk ketaatan terhadap agama Islam. Ekonomi syariah didasarkan pada prinsip-prinsip muamalah yang mengatur hubungan antar manusia dan lingkungan secara adil dan jujur. Teks tersebut juga menjelaskan larangan-larangan dalam ekonomi syariah seperti riba, isyrof, dan monopoli beserta dampaknya bagi perekonomian.
Introduction to professional meeting and event managementVenusUMB619
This document provides an overview of an introduction to professional meeting and event management course. It outlines the course objectives, expectations, assignments and grading. The key assignments include weekly discussion posts, a negotiation group project, and a final group project planning an event. It also covers establishing goals and objectives, determining audience needs, and the initial steps of site selection including identifying objectives and requirements. Students are given homework to submit a request for proposal for a group and research potential event sites.
The document discusses evaluating meetings through a results-based approach using three levels of assessment:
1) Reaction and perceived value to measure participant satisfaction
2) Learning to measure changes in knowledge and skills
3) Application and implementation to measure changes in job behavior and progress on planned actions. It provides an example of developing measurable learning objectives and a post-event questionnaire for an annual scientific meeting.
The document outlines the steps to take in the Define phase of a Six Sigma project. These include selecting a champion and process owner, initiating a project charter, forming a project team, identifying customers and their requirements, determining the project scope and metrics, mapping the core process, identifying problems, developing a problem statement and business case, and creating a project plan. The phase concludes with a Define phase-gate review with executive stakeholders.
The document provides information about MIT's Job Search Boot Camp. It covers topics like developing job search goals, researching companies and careers, networking, resumes, cover letters, and interviewing. The document includes sections on self-assessment, exploring career options that fit one's skills, focusing on specific organizations, developing a job search action plan, researching companies, networking through informational interviews, creating resumes and cover letters, and practicing interviews. It also provides templates and worksheets to help structure one's job search and set goals.
This document provides guidelines for writing an effective research brief to ensure clients have a clear view of what is needed from the research and research agencies can respond with a relevant proposal. It outlines the key sections and information that should be included in a research brief such as background on the company and research objectives, target audience, deliverables, timing, budget, and project team. Following these guidelines will help clients communicate their requirements and ensure research agencies can meet those requirements.
The document provides advice for talent acquisition professionals at Symphony Talent on how to strengthen their relationships with client services teams. It recommends understanding the clients' businesses, goals, and challenges in order to address their needs better. Key suggestions include discussing metrics, strategies, and issues with clients weekly; keeping them informed on support tickets; and sharing relevant content to demonstrate value. The overall aim is for talent acquisition to act as a strategic consultant rather than just a vendor.
Maximizing personal roi at trade shows and conventionsOnline
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The document discusses requirements elicitation techniques used in business analysis. It defines requirements elicitation as actively engaging stakeholders to understand their needs rather than just gathering requirements. The document outlines key techniques for each stage of the requirements elicitation process: prepare for elicitation, conduct elicitation, document elicitation results, and confirm elicitation results. Common individual and group techniques are described such as interviews, observation, brainstorming, prototyping and interface analysis.
The document provides information about an opportunity for agencies to participate in a showcase event at an upcoming CPRS conference. Agencies can present short descriptions of unique events they have hosted to be considered for inclusion in the showcase. Those interested are asked to submit event descriptions to the provided email address by the end of 2013. Confirmation of receipt of submissions is requested.
Cindy Sachar has over 12 years of experience in business fields including telecommunications, staffing, government services, and startups. She offers expertise in areas such as process optimization, change management, training, project management, deployment, and facilitation. Her skills would benefit the World Vision project through establishing processes, managing change, developing training plans, tracking project progress, planning deployments, and facilitating discussions.
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This document provides an overview of Project Management Deliverable 4D, which is to develop a project management plan. It lists the primary and secondary tools used, including developing a communication plan, creating a project schedule in Excel or MS Project, establishing team consensus, and facilitating effective meetings. The goals are to identify team members, interface with stakeholders, and develop a project plan with milestones and timelines to effectively manage the project.
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The document provides tips for engaging event participants through effective meeting design and presentation techniques. It recommends building a meeting design team, aligning the meeting with business priorities, leveraging technology, incorporating human touches, integrating messages, and using techniques like interview-style presentations, breakout sessions, and networking opportunities to encourage participation and feedback.
The document provides tips for engaging event participants through effective meeting design and presentation techniques. It recommends building a meeting design team, aligning the meeting with business priorities, leveraging technology, incorporating human interaction, integrating key messages, and using techniques like interview-style presentations, breakout sessions, and networking opportunities. The goal is to educate, inspire, and motivate attendees through face-to-face interaction rather than one-way presentations.
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Pre scribed webinar 3: Design Your ContentPre_Scribed
This webinar provides guidance on developing online content that meets user needs, follows healthcare literacy guidelines, is search engine optimized (“SEO”), and complies with legal and regulatory requirements for biotechnology, pharmaceutical, and healthcare companies.
Assignment 2 Group-Level of Analysis – Portfolio ProjectDue Dat.docxsteviesellars
This assignment requires students to create a two-part portfolio as organizational behavior consultants analyzing a case study about developing successful cross-cultural teams. Part 1 is a written document organized under headings outlining the student's consulting practice, relevant experience, an analysis of problems and recommendations for the case study, and references. Part 2 is a Prezi presentation synthesizing the information. The portfolio aims to convince a client to hire the student as an OB consultant to address issues in the case study around cross-cultural team performance.
This document discusses evaluation and synthesis for the UK OER 2 program. It introduces the evaluation and synthesis framework developed in the pilot phase and discusses identifying evaluation questions and gathering evidence to answer those questions. Key focus areas for evaluation are identified such as approaches to OER release, expertise, cultural issues, and pedagogy/end-use issues. The roles of the evaluation team in supporting projects and collating cross-project evidence are also outlined.
2. AGENDA Objectives for this class and personal goals Expectations of students and instructor Review of group and final project Establishing goals and objectives in meeting and event management Group History – know your group! Site Selection Part I Industry resources Homework
4. CLASS ACTIVITIES AND FINAL Weekly Discussion 25% of your total course grade Each week closes on Sunday at Midnight Negotiation group project: “Who has the best deal?” 25% of your total course grade Two parts to include – role research, actual negotiation, and feedback on discussion boards Bonus points for the group who has the best “Win-Win” negotiation Final Project 50% of your total course grade Build on weekly assignments using a group profile or event you are currently working on Include: request for proposal (RFP), program planning timeline, meeting agenda, budget, specification guide (ESG), return on investment summary, and other pertinent information (i.e. contact list)
5. GOALS VS. OBJECTIVES A goal is where you want to be . . . An Objective is how you get there . . . The first step to setting the goal “The purpose of the meeting (or event) is to . . .” Some questions to consider: How are you going to achieve this goal? What changes might you have to make in order to reach the goal? Do you require assistance in attaining the goal? From who? Are you able to reach the goal within the current resource limits (time, money, and staff)?
6. DETERMINING MEETING OBJECTIVES Second step: Analyze your target audience Who are they? Where do they come from? What do they need? Demographics Other critical information from past and prospective attendees
7. Objectives are usually defined as clear statements of anticipated results. Objectives should be: P = Possible L = Listed in Writing A = Attainable N =Numerical or quantifiable/measurable
8. GETTING THE SCOOP! Focus Group: Usually 8-10 randomly selected members of the organization can help determine the priorities of the target audience. Surveys or Questionnaires: Low cost and can reach hundreds of people. This can be done electronically or by print either on site or after the meeting (also pre-meeting or a needs assessment) Past Profiles: Previous meetings or events for the group
9. GROUP HISTORY What information is available to you? Past meeting portfolios from past meeting planners Past meeting portfolios from hotel Internet Interview/RFP process Connections and new press
10. SITE SELECTION The most important factor in site selection is ensuring the choice of facility is congruent with the overall goal of the event and associated activities.
11. THE 8 BASIC STEPS FOR SITE SELECTION Identify the meeting objectives Gather historical data Determine the physical requirements of the meeting Consider attendee interests and expectations Select an area and type of facility Prepare a meeting specifications guide and a RFP Review and evaluate sites Select a site
12. INDUSTRY RESOURCES A course wiki has been created for us to share industry resources: articles, videos, WebPages, and templates. Here is a short list to get us started: www.corbinball.com www.mpi.org www.eventsource.com www.plansoft.com www.meetingpath.com www.cvent.com
13. HOMEWORK Using a group history/profile of your choice, write a RFP. See template on APEX website: http://conventionindustry.org/apex/panels/RFPs.htm Use the internet or call a CVB to identify three potential sites for your meeting project (chosen group). Using the information you have about your group (part of your project) call and interview the sales manager at each site. Ask him/her to provide you with a meeting sales kit. Record the pros and cons of hosting your event at each site. Choose one of the potential sites for your project (based on your research) and schedule a meeting to conduct a site inspection before the next session. Post your autobiography and respond to this week’s discussion on the course discussion boards.
Welcome to the Introduction to Professional Meeting and Event Management Course. Throughout this course you will learn the basic skills and concepts needed to plan successful meetings. You will work through the logistics of building a meeting plan to gain an overall understanding of contract negotiation, menu planning, budgeting, site selection, and on-site management. The importance of relationship building will also be discussed.This course is geared for those who do not have formal training in the industry and are either currently planning meetings on a full time basis or as part of another function in the companies.
The agenda for this session is to cover some housekeeping items and then dive into some course content. On a housekeeping note, we will go over the objectives and expectations for the course as well as your own and review the group and final project. Then we will jump into conversation about meeting goals and objectives, group history, and site selection. I will end the session with a few of my favorite industry websites and talk a little bit about the homework due next week, which is also outlined in the syllabus.
The overall goal for this course is for you to gain an understanding of how to design a successful meeting from inception to completion and all aspects involved. Throughout the course you will engage in activities that will simulate real-world application of the phases of planning a meeting. These activities will build on each other and will result in your final project.You will find that being a meeting planner is a very social occupation. You must be able to work closely with people who have different backgrounds, working styles, and vision. Networking and collaboration is the cornerstone to successful meetings. With this, I would like to create our own mini-network that I hope will be useful in this course and beyond. Please post an autobiography to include your level of experience in the meetings industry and what your personal goals are for this course. Also, please indicate if there are topics you wish to see covered in this course.While there are structured activities and topics essential to the course, I would like to make sure we cover topics that are relevant to the work you are currently doing. And, of course, feel free to include your background, interests, hobbies, and your current location.
Each week you are expected to:Review the week’s learning objectivesComplete all assigned readings Complete all lecture materials for the weekParticipate in the discussion boardComplete and submit all assignments by due dates as listed on the syllabusA discussion question/topic will be posted each week. Participation is required and is worth 25% of your total course grade. The idea is for you to provide your thoughts and ideas about the readings or assignments in a way that elicits conversation.The group project is a way for you and other members of the class to demonstrate your understanding of different perspective in the contract phase of the meeting planning process. It will also provide you a glimpse of what to expect when talking with venues and vendors and provide you with the skills to interact with them successfully.This project will be divided into two parts.In part I, each student is assigned to a group and a role for a negotiation simulation. For example, you will be either the client, hotelier, or meeting planner. You will negotiate the terms of a contract based on the scenario presented. Track your rationale for your responses from the voice of your role on the discussion board. As a group you will later collate the responses into a summary for others to review. Each group will then have a chance to meet via Skype for a live negotiation meeting or a discussion to close the deal based on the email correspondence up to this point. Be prepared with your justifications. Remember to outline what your ‘must have’ are vs. what you would like and make a strong case for your asks. The goal is for a “win-win” negotiation where everyone is happy and the goals of the meetings are not compromised.In part II, the week following the negotiation, each group will be able to review other group’s Skype session as well as the summaries which will be opened to all on the discussion board. You are required to comment on each group, offering comments about what you thought were good points and why and if something didn’t go so well how you might have handled the negotiation. You do not have to comment in the ‘voice’ of the role you played in your small group.Your final project is the culmination of all of your weekly assignments which will be an activity that is a direct application of one phase of the meeting planning process. You will select a group you are currently working with to do this project. If you do not have a group and need a profile or meeting to focus on, please let me know and I will assign one. This project is worth 50% of your total grade and will be graded on the inclusion of all required materials, content showing understanding of meeting development, and effort put into the final project. This project is due on the final week of class and requires a written presentation. Students are encouraged to support one another and to share challenges and barriers they face as they move through each phase.
It is really important to know your audience for any given meeting or event. What if you don’t know the group too well or it’s a client you have never met before? How can you possibly get to know them especially if you don’t work with them everyday?For example, lets say you are planning a meeting for employees at a large technology firm. The age ranges from 30-50year olds and the male to female ratio is 40/50. The employees attending are in various positions from administrative, to administrator, to senior management. So why is the aforementioned information important or useful? Well, it gives us a clue as to what activities we can include during the meeting or during down time; it also helps us to plan the menu – maybe we can plan the cuisine around conference themes or vice versa; and it tells us something about the language we may want to use pre, during, and post-conversation with this particular group. We are not speaking to only higher ups who may speak a completely different language from the administrative staff or use a completely different set of acronyms. If you have organized a meeting for the particular group in the past you may ask yourself – what venue did they use? What was the result? Has anything changed since then? For example, technology has had quite an impact on the way people are meeting and conducting business than it did even just 3 years ago. Will the group need to be introduced to new trends in meeting?? What was your budget? How did it work and what did NOT work?
Objectives are usually defined as clear statements of anticipated results. Objectives should be:Possible – are these realistic goals and do they match the actual needs of the client? Do client expectations for a meeting venue, for example meet the objectives? If you are having a business meeting where people are flying in and out for short spurts of time does it make sense to host the event in a tropical resort or perhaps at an airport hotel?Listed in writing – this pertains to your contracts and as far as what your plan will be at execution of the meeting. Everything is clearly documented. Documentation through each phase of the meeting planning process makes sure everything is tied to the goals and objectives. Good check points. Through this course I will be sharing some template that are useful for documentations. You may come across some of your own – please share!Attainable – are the goals attainable? Again, goes back to asking – is this realistic? And what is the purpose of the meeting?And Numerical – referring to the ability to measure the goals. You are going to work within a budget – you can measure and quantify that – you are going to make sure or work hard to get your numbers or that your target number for attendance is achieved, and you will use evaluations to measure the success of the meeting or event. All of these will contribute to your Return on Investment which we will discuss later in the course. The Return on Investment is what tells the company that having the meeting had an impact and was worth it. This can be measured by the aforementioned and does not necessarily have to amount to profit in dollars but could also be measured skill. For example, a training for physicians proves a decrease in the number of return visits by a certain target of patients as a results of the skills learned from the training conference.
So, how can we get to know a group well enough and in a short amount of time to plan a meeting that meets the goals and objectives of the sponsoring client as well as those of the attendees? You can conduct a focus group, usually comprised of 8-10 people randomly selected to help determine the audience priorities. This is usually facilitated by a third party person or the meeting planner if they do not work closely with the group or is not a direct stakeholder.Surveys and questionnaires is another way to collect data about a group. It is increasingly easy today because of all the free technology available - likewww.surveymonkey.com or www.eventbrite.com. And finally – past profiles. Did you organize an event (if not the same one) for this group already? This goes back to the questions we went over in a previous slide. And if you did not plan for the group before – who has???
Examining available information from past meetings will help you design a successful meeting program. Hotels used for past events can provide information on the room pick-up (or how many rooms per night were rented by your group) and check-in/check-out patterns. Each property can provide reports on food and beverage, recreation, room service and housekeeping requests. This information in not only helpful for you to plan accordingly to the goals and objectives of the meeting, but is extremely helpful for contract negotiation. For example, you can take a look at the data that hotels who have hosted the event or group before. Hotels and venues typically will hold the group information on file for 3-5 years. This is particularly helpful for contract negotiation. For example, I have a group that I host three conference exclusively at one hotel in Cambridge, MA. One of the programs was going into its 10th year and we wanted to host a 10 year anniversary party and invite the alumni back. By requesting and reviewing previous year data, I was able to make a strong case for why the hotel should donate the space and food to the group for the one evening. I also explained that we have 6 future contracts signed and by looking at the group data, the hotel would be making money from our participants in other places in the hotel – for example, the auxillary spend was in the spa, on site restaurant and bar, and in the business center. With that they granted the request. I tell you this story to demonstrate that DATA IS KING. It gives you something to fall back on with regard to value.Other ways to find information about a client you don’t know well – the internet, through connections/other meeting planners, and new presses.
The 8 basic, yet essential, steps for site selection include: 1.Identify the meeting objectives2.Gather historical data3.Determine the physical requirements of the meeting4.Consider attendee interests and expectations5.Select an area and type of facility6.Prepare meeting specifications and a RFP7.Review and evaluation site8.Select a site9.Steps 1-5 inform step number 6, preparing the request for proposal. The request for proposal outlines all the details and “must haves” for your event. It gives the hotel an overview of the event. It includes the dates for your event, the guestroom block, the number of VIPs, the needed amount of space, and the schedule for meals. This is a broad yet some what detailed overview that will help potential hotels bid for your business. You can submit these online on specific hotel and property websites or you can go through city Convention Visitors Bureaus and they can distribute on your behalf. In your reading, a more detailed process is outlined and a template is shared.
A number of details must be attended to pre, during, and post conference. Luckily, there are a number of resources available to meeting planners who are novice through seasoned. Some of my favorite are listed here. As you work on your projects you may come across some other great websites and resources. I encourage you to post them on the course wiki that I have created. The wiki link can be found on the course homepage.
For this weeks board discussion please identify the property you chose for your project and describe how you chose it. How did the group profile play a role in your selection? Also, comment on the contents of your conference/sales kit. Was there anything in there that surprised you? What was missing? Why?