The document discusses the role of digitalization in business growth. It identifies key benefits of digitalization such as cost savings, global reach, improved customer interaction and conversion. It also notes that digitalization can simplify security, improve public services and facilitate worldwide trade. The document outlines three pillars that support a successful digital business: market insight, a collaborative leadership team, and one or more technological platforms. It emphasizes that digitalization, digitization and digital transformation are distinct terms that should not be used interchangeably.

1. Dept. of MBA, Sanjivani COE, Kopargaon
Presented By:
Prof. Pragati Singh
Assistant Professor in Dept. Of MBA
MBA(Foreign Trade), B.E (Comp Science)
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Sanjivani College of Engineering, Kopargaon
www.sanjivanimba.org.in
Digital Business

2. Dept. of MBA, Sanjivani COE, Kopargaon
What Is The Role Of Digitalization In
Business Growth?

3. Dept. of MBA, Sanjivani COE, Kopargaon
There are many reasons why companies are making this change:
•Save Cost
•Global Reach
•Customer interaction
•Conversion
•Achieve their mission and vision
•And being at par or ahead of their competitors

4. Dept. of MBA, Sanjivani COE, Kopargaon
BENEFITS OF DIGITALIZATION:
•Digital solutions can simplify a country’s security and intelligence systems,
and its economy and infrastructure.
•For citizens, digitalization promises much needed improvement both in the
delivery of public services, such as Government/Bank issued certificates, and
other services, financial or other consultancy services.
•Digital solutions and services can facilitate trades and settlement worldwide.
•Defend against malpractices such as embezzlement and money laundering.

5. Dept. of MBA, Sanjivani COE, Kopargaon
•Digital platforms are connecting buyer and seller directly, eliminating the
middleman.
•Digital platforms are encouraging the youth.

6. Dept. of MBA, Sanjivani COE, Kopargaon
3 PILLARS THAT SUPPORT A SUCCESSFUL DIGITAL BUSINESS

7. Dept. of MBA, Sanjivani COE, Kopargaon
1. Market Insight
Market insight combined with modern technology only gives the traditional/conventional form of market
awareness or business understanding of a digital dimension.
2. Collaborative Leadership Team:
Combining insight and technology from the beginning serves to guide teams of business leaders and tech
engineers to address the needs of the consumer.
Once these foundations are laid, as with any business, these consumer demands need to be monitored and
taken for the duration of the business lifespan. A better understanding within the team will automatically
attract more consumers. To cater to the demands of the consumer, the inside team should be able to analyze
the requirements and also their own ability.

8. Dept. of MBA, Sanjivani COE, Kopargaon
3. One or More Technological Platforms
From a technological angle, digital businesses include one or more software platforms,
using the best technology available to suit the company’s individual needs.
The final pillar which is a primary component to the digital business and its success is the
platform. These technologies enable businesses to strive for their goals, instituting their
vision and achieving their objectives.

9. Dept. of MBA, Sanjivani COE, Kopargaon
DIGITALIZATION VS. DIGITIZATION VS. DIGITAL
TRANSFORMATION
When you consider digitalization, digitization, and digital transformation to
be equal, you’ll quickly find yourself in a pickle.
Even though these terms may be connected to each other, they are certainly
different.

10. Dept. of MBA, Sanjivani COE, Kopargaon
EVEN THOUGH THESE TERMS MAY BE CONNECTED TO
EACH OTHER, THEY ARE CERTAINLY DIFFERENT.

11. Dept. of MBA, Sanjivani COE, Kopargaon
If you misunderstand these terms, you may be missing out on many opportunities
to gain a competitive advantage and become a fully-digital agile business

12. Dept. of MBA, Sanjivani COE, Kopargaon

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14. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
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