The 22 Immutable Laws of Marketing

•

0 likes•475 views

The document summarizes 22 immutable laws of marketing according to authors Al Ries and Jack Trout. The laws discuss concepts like the importance of being first, focusing marketing efforts, adapting to changes in consumer perception over time, and how success and failure are both expected parts of marketing. Resources are also needed to turn marketing ideas into successful programs. Violating these laws comes with risks for marketers.

Business News & Politics

I MARKETING
Session 1
August 4, 2013
H1 Classroom, IIM Kashipur

22IMMUTABLE LAWS OF MARKETING
BY AL RIES & JACKTROUT
VIOLATE THEM ATYOUR OWN RISK !

22IMMUTABLE LAWS OF MARKETING
BY AL RIES & JACKTROUT
VIOLATE THEM ATYOUR OWN RISK !
Positioning
Military Model of
Market Place

1THE LAW OF LEADERSHIP
IT IS BETTER TO BE FIRST THEN IT IS TO BE BETTER !

2THE LAW OFTHE CATEGORY
IFYOU CAN’T BE FIRST IN A CATEGORY,
SET UP A NEW CATEGORYYOU CAN BE FIRST IN !

3THE LAW OFTHE MIND
IT’S BETTER TO BE FIRST IN THE MIND
THAN IT IS TO BE FIRST INTHE MARKETPLACE !

4THE LAW OF PERCEPTION
MARKETING IS NOT A BATTLE OF PRODUCTS,
IT’S A BATTLE OF PERCEPTION !

5THE LAW OF FOCUS
THE MOST POWERFUL CONCEPT IN MARKETING
IS OWNING A WORD IN THE PROSPECT’S MIND !

6THE LAW OF EXCLUSIVITY
TWO COMPANIES CANNOT OWN THE SAME WORD
IN THE PROSPECT’S MIND !

7THE LAW OFTHE LADDER
THE STRATEGY TO USE DEPENDS ON
WHICH RUNGYOU OCCUPY ON THE LADDER !
• HUMAN MIND 7 ASSOCIATION !

8THE LAW OF DUALITY
IN THE LONG RUN,
EVERY MARKET BECOMES A TWO-HORSE RACE !
• P&G
• GE – JACK WELCH

9THE LAW OFTHE OPPOSITE
IFYOU ARE SHOOTING FOR SECOND PLACE,
YOUR STRATEGY IS DETERMINED BY LEADER !
• COKE, PEPSI AND ROYAL CROWN !

10THE LAW OF DIVISION
OVER TIME THE CATEGORY WILL DIVIDE AND
BECOME TWO OR MORE CATEGORIES !
• BILLBOARD !

11THE LAW OF PERSPECTIVE
MARKETING EFFECTS TAKE PLACE OVER AN EXTENDED PERIOD OF TIME !
• MILLER BEER !
• ALCOHOL – STIMULANT/DEPRESSANT

13THE LAW OF SACRIFICE
YOU HAVETO GIVE UP SOMETHING IN ORDER TO GET SOMETHING !
• PEOPLE EXPRESSVS SOUTHWESTERN AIRLINES !
• MARLBORO
• DURACELLVS EVEREADY

14THE LAW OF ATTRIBUTES
FOR EVERY ATTRIBUTE THERE IS AN OPPOSITE, EFFECTIVE ATTRIBUTE !
• PEPSI-COLA:YOUTH !

15THE LAW OF CANDOR
WHENYOU ADMIT A NEGATIVE,
THE PROSPECT WILL GIVEYOU A POSITIVE !
• 1970VW WILL STAY UGLY LONGER !

16THE LAW OF SINGULARITY
IN EACH SITUATION,
ONLY ONE MOVE WILL PRODUCE SUBSTANTIAL RESULTS !
• TWO STRONG MOVES AGAINST GM !

17THE LAW OF UNPREDICTABILITY
UNLESSYOU WRITEYOUR COMPETITOR’S PLAN,
YOU CANT PREDICT THE FUTURE !
• GM WAS SLOW TO REACT TO SMALL CAR TREND AND SOWAS IBM TO MAINFRAMES !
• CONAGRA
• TOM MONAGHAN’S – DOMINO’S PIZZA

18THE LAW OF SUCCESS
SUCCESS OFTEN LEADS TO ARROGANCE,
AND ARROGANCE TO FAILURE !
• DEC’S FONDER KENNETH OLSEN STORY – PC, OS, RISC !

19THE LAW OF FAILURE
FAILURE IS TO BE EXPECTED,
AND ACCEPTED !
• JAPAN’S TOYOTA !

20THE LAW OF HYPE
THE SITUATION IS OFTEN THE OPPOSITE OF THE WAY IT APPEARS IN THE PRESS !
• BLU-RAY DISC FORMAT !

21THE LAW OF ACCELERATION
SUCCESSFUL PROGRAMS ARE NOT BUILT ON FADS, THEY ARE BUILT ON TRENDS !
• NINJA TURTLE – BARBIE DOLL !

22THE LAW OF RESOURCES
WITHOUT ADEQUATE FUNDING AN IDEA WON’T GET OFF THE GROUND !
• MIKE MARKKULA’S $91,000 FOR APPLE !

LAKSHYA SHARMA,
SECRETARY,
ONYOURMARK,
IIM KASHIPUR
marketingclub@iimkashipur.ac.in www.facebook.com/onyourmarkclub

The document outlines 22 immutable laws of marketing according to Al Ries and Jack Trout. Some of the key laws discussed include: 1. The law of leadership states it is better to be first than better, and to create a new category you can lead in. 2. The law of the mind argues it is better to be first in people's minds than first in the marketplace. 3. The law of focus owns that the most powerful marketing concept is owning a word in the customer's mind that becomes synonymous with the category. 4. The law of duality notes that in the long run, every market becomes a two-horse race between two dominant competitors.

22 immutable laws_of_marketing

Artur Lapinsch

This document outlines 22 immutable laws of marketing according to Al Ries and Jack Trout. The laws provide guidance on how to position products and brands in the marketplace, own words in customers' minds, deal with competition, leverage trends over fads, and understand how marketing effects take place over time. The laws also address the need to adapt strategies based on market leadership and continuously extend brand equity.

The 22 Immutable Laws Of Marketing

Tausif Mulla

The document discusses 12 marketing laws outlined by Al Ries and Jack Trout in their book "The 22 Immutable Laws of Marketing". The laws covered in the excerpt include the Law of Leadership, the Law of Category, the Law of the Mind, the Law of Perception, the Law of Candor, the Law of the Ladder, the Law of Success, the Law of Duality, the Law of Hype, the Law of Singularity, and the Law of Line Extension. Examples are provided for each law discussing brands like Dell, Tata, Xerox, Microsoft, Apple, Sony, Scope, Listerine, Levis, Tommy Hilfiger, Bajaj, Hero Honda,

The 22 Immutable Laws of Marketing

Colin Post

The document summarizes 22 immutable laws of marketing according to Al Ries and Jack Trout. It discusses concepts like the importance of being first, setting new categories, owning words in customers' minds, how markets become two-horse races over time, and how success can lead to arrogance and failure. It also emphasizes that marketing effects take a long time, failure is expected, and that adequate funding is needed for ideas to succeed.

Araling Panlipunan QUARTER 1.pptx

deped Philippines

This document provides an introduction to economics concepts for 9th grade students. It defines economics as the study of how human beings address unlimited wants with limited resources. Key concepts discussed include scarcity, trade-offs, opportunity cost, marginal thinking, and incentives. Examples are given to illustrate how households and individuals face economic decisions daily in allocating resources. The document encourages students to apply these concepts to better understand economics in their daily lives.

22 law of marketing.pptx

SumitSaha752496

The document outlines 22 immutable laws of marketing according to Dr. Sumit Saha. Some of the key laws discussed include: - The law of leadership states the first brand to establish itself in consumers' minds often becomes the market leader. - The law of focus states that marketing is a battle of perception, and the most powerful concept is owning a word in consumers' minds. - The law of exclusivity states that two companies cannot own the same word in consumers' minds. - The law of the ladder discusses how markets typically become a "two-horse race" with the top two brands dominating over time. The document provides explanations and examples for each law to describe important principles

4thquarter angasyasasinaunangpanahon-kanlurangasya-170613151540

MarilagRada

1. The document discusses the early history of Mesopotamian civilizations, including the Akkadian Empire, which was one of the earliest empires in the region. 2. The Akkadian Empire was established after the ruler Sargon I conquered the region including the city of Akkad, for which it was named. 3. Under Sargon I, the Akkadian Empire grew to dominate much of Mesopotamia through military campaigns and by establishing local rulers and governors. However, the empire eventually declined due to attacks from neighboring groups.

4 th quarter ang asya sa sinaunang panahon- kanlurang asya - MESOPOTAMIA

kelvin kent giron

1. The document discusses the early history of Mesopotamian civilizations, including the Akkadian Empire, which was one of the earliest empires in the region. 2. The Akkadian Empire was established after the city-state of Akkad conquered the empire of Sumer under its ruler Sargon I. 3. Under Sargon I, Akkad grew to control a large territory in Mesopotamia through military campaigns and by appointing local rulers to govern distant regions. However, the empire eventually fell due to attacks from neighboring groups.

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart

Pro Tips for Effortless Contract Management

Eternity Paralegal Services

deft. 2024 pricing guide for onboarding

hello960827

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Cambridge Product Management Network

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Science Around Us Module 2 Matter Around Us

PennapaKeavsiri

CULR Spring 2024 Journal.pdf testing for duke

ZevinAttisha

The Most Inspiring Entrepreneurs to Follow in 2024.pdf

thesiliconleaders

Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...

Adani case

High-Quality IPTV Monthly Subscription for $15

advik4387

Enhancing Adoption of AI in Agri-food: Introduction

Cor Verdouw

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

Ksquare Energy Pvt. Ltd.

During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?

list of states and organizations .pdf

Rbc Rbcua

8328958814KALYAN MATKA | MATKA RESULT | KALYAN

➑➌➋➑➒➎➑➑➊➍

Pitch Deck Teardown: Kinnect's $250k Angel deck

HajeJanKamps

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理

taqyea

永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...

BBPMedia1

DearbornMusic-KatherineJasperFullSailUni

katiejasper96

2024 State of Marketing Report – by Hubspot

Marius Sescu

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

Everything You Need To Know About ChatGPT

Expeed Software

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Recently uploaded

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart

Pro Tips for Effortless Contract Management

Eternity Paralegal Services

deft. 2024 pricing guide for onboarding

hello960827

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Cambridge Product Management Network

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Science Around Us Module 2 Matter Around Us

PennapaKeavsiri

CULR Spring 2024 Journal.pdf testing for duke

ZevinAttisha

The Most Inspiring Entrepreneurs to Follow in 2024.pdf

thesiliconleaders

Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...

Adani case

High-Quality IPTV Monthly Subscription for $15

advik4387

Enhancing Adoption of AI in Agri-food: Introduction

Cor Verdouw

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

Ksquare Energy Pvt. Ltd.

list of states and organizations .pdf

Rbc Rbcua

8328958814KALYAN MATKA | MATKA RESULT | KALYAN

➑➌➋➑➒➎➑➑➊➍

Pitch Deck Teardown: Kinnect's $250k Angel deck

HajeJanKamps

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理

taqyea

NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...

BBPMedia1

DearbornMusic-KatherineJasperFullSailUni

katiejasper96

Recently uploaded (20)

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

Pro Tips for Effortless Contract Management

deft. 2024 pricing guide for onboarding

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...

Science Around Us Module 2 Matter Around Us

CULR Spring 2024 Journal.pdf testing for duke

The Most Inspiring Entrepreneurs to Follow in 2024.pdf

Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...

High-Quality IPTV Monthly Subscription for $15

Enhancing Adoption of AI in Agri-food: Introduction

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

list of states and organizations .pdf

8328958814KALYAN MATKA | MATKA RESULT | KALYAN

Pitch Deck Teardown: Kinnect's $250k Angel deck

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理

NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...

DearbornMusic-KatherineJasperFullSailUni

Featured

2024 State of Marketing Report – by Hubspot

Marius Sescu

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

Skeleton Culture Code

Skeleton Technologies

Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

Content Methodology: A Best Practices Report (Webinar)

contently

This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024

Albert Qian

The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summary

SpeakerHub

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next

Tessa Mero

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management

MindGenius

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Featured (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

The 22 Immutable Laws of Marketing

1. I MARKETING Session 1 August 4, 2013 H1 Classroom, IIM Kashipur

2. 22IMMUTABLE LAWS OF MARKETING BY AL RIES & JACKTROUT VIOLATE THEM ATYOUR OWN RISK !

3. 22IMMUTABLE LAWS OF MARKETING BY AL RIES & JACKTROUT VIOLATE THEM ATYOUR OWN RISK ! Positioning Military Model of Market Place

4. 1THE LAW OF LEADERSHIP IT IS BETTER TO BE FIRST THEN IT IS TO BE BETTER !

5. 2THE LAW OFTHE CATEGORY IFYOU CAN’T BE FIRST IN A CATEGORY, SET UP A NEW CATEGORYYOU CAN BE FIRST IN !

6. 3THE LAW OFTHE MIND IT’S BETTER TO BE FIRST IN THE MIND THAN IT IS TO BE FIRST INTHE MARKETPLACE !

7. 4THE LAW OF PERCEPTION MARKETING IS NOT A BATTLE OF PRODUCTS, IT’S A BATTLE OF PERCEPTION !

8. 5THE LAW OF FOCUS THE MOST POWERFUL CONCEPT IN MARKETING IS OWNING A WORD IN THE PROSPECT’S MIND !

9. 6THE LAW OF EXCLUSIVITY TWO COMPANIES CANNOT OWN THE SAME WORD IN THE PROSPECT’S MIND !

10. 7THE LAW OFTHE LADDER THE STRATEGY TO USE DEPENDS ON WHICH RUNGYOU OCCUPY ON THE LADDER ! • HUMAN MIND 7 ASSOCIATION !

11. 8THE LAW OF DUALITY IN THE LONG RUN, EVERY MARKET BECOMES A TWO-HORSE RACE ! • P&G • GE – JACK WELCH

12. 9THE LAW OFTHE OPPOSITE IFYOU ARE SHOOTING FOR SECOND PLACE, YOUR STRATEGY IS DETERMINED BY LEADER ! • COKE, PEPSI AND ROYAL CROWN !

13. 10THE LAW OF DIVISION OVER TIME THE CATEGORY WILL DIVIDE AND BECOME TWO OR MORE CATEGORIES ! • BILLBOARD !

14. 11THE LAW OF PERSPECTIVE MARKETING EFFECTS TAKE PLACE OVER AN EXTENDED PERIOD OF TIME ! • MILLER BEER ! • ALCOHOL – STIMULANT/DEPRESSANT

15. 12THE LAW OF LINE EXTENSION THERE’S AN IRRESISTIBLE PRESSURE TO EXTEND THE EQUITY OF A BRAND ! • A-1 STEAK AND POULTRY SAUCE !

16. 13THE LAW OF SACRIFICE YOU HAVETO GIVE UP SOMETHING IN ORDER TO GET SOMETHING ! • PEOPLE EXPRESSVS SOUTHWESTERN AIRLINES ! • MARLBORO • DURACELLVS EVEREADY

17. 14THE LAW OF ATTRIBUTES FOR EVERY ATTRIBUTE THERE IS AN OPPOSITE, EFFECTIVE ATTRIBUTE ! • PEPSI-COLA:YOUTH !

18. 15THE LAW OF CANDOR WHENYOU ADMIT A NEGATIVE, THE PROSPECT WILL GIVEYOU A POSITIVE ! • 1970VW WILL STAY UGLY LONGER !

19. 16THE LAW OF SINGULARITY IN EACH SITUATION, ONLY ONE MOVE WILL PRODUCE SUBSTANTIAL RESULTS ! • TWO STRONG MOVES AGAINST GM !

20. 17THE LAW OF UNPREDICTABILITY UNLESSYOU WRITEYOUR COMPETITOR’S PLAN, YOU CANT PREDICT THE FUTURE ! • GM WAS SLOW TO REACT TO SMALL CAR TREND AND SOWAS IBM TO MAINFRAMES ! • CONAGRA • TOM MONAGHAN’S – DOMINO’S PIZZA

21. 18THE LAW OF SUCCESS SUCCESS OFTEN LEADS TO ARROGANCE, AND ARROGANCE TO FAILURE ! • DEC’S FONDER KENNETH OLSEN STORY – PC, OS, RISC !

22. 19THE LAW OF FAILURE FAILURE IS TO BE EXPECTED, AND ACCEPTED ! • JAPAN’S TOYOTA !

23. 20THE LAW OF HYPE THE SITUATION IS OFTEN THE OPPOSITE OF THE WAY IT APPEARS IN THE PRESS ! • BLU-RAY DISC FORMAT !

24. 21THE LAW OF ACCELERATION SUCCESSFUL PROGRAMS ARE NOT BUILT ON FADS, THEY ARE BUILT ON TRENDS ! • NINJA TURTLE – BARBIE DOLL !

25. 22THE LAW OF RESOURCES WITHOUT ADEQUATE FUNDING AN IDEA WON’T GET OFF THE GROUND ! • MIKE MARKKULA’S $91,000 FOR APPLE !

26. QUERIES?

27. LAKSHYA SHARMA, SECRETARY, ONYOURMARK, IIM KASHIPUR marketingclub@iimkashipur.ac.in www.facebook.com/onyourmarkclub

The 22 Immutable Laws of Marketing

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

The 22 Immutable Laws of Marketing