Drive Business Outcomes for Big Data Environments
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Bob Eve, Director of Cisco Data Virtualization Business Unit, highlights big data business opportunities and the big data integration challenge in his recent presentation from Cisco Live 2014.
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Drive Business Outcomes for Big Data Environments
- 1. Drive Business Outcomes for Big Data Environments Session ID 14PT Cisco Data Virtualization Business Unit Bob Eve, Director
- 2. Big Data Business Opportunities
- 3. “High-volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” -Gartner
- 4. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public How Much is a 1% Change Worth? 1% Reduction in Customer Churn 6% Increase in Profits 8.7% Increase in Operating Profits 5% Increase in Profits 25% Retention Improvement* 1% Increase in Customer Satisfaction 1% Improvement in Average Selling Price *Sourced from Gartner
- 5. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public What Changed? 5 15+ billion permanent 50+ billion intermittent 30+ billion permanent >200 billion intermittent 2011 Internet-connected Things 2020 Internet-connected Things Content & Services via Connected Products Biometrics Smart Cities Building & Infrastructure Management
- 6. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public What Is Your Big Data Opportunity? 6 Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes Leading Businesses Use Data to Drive Better Business Outcomes
- 7. Big Data Integration Challenge
- 8. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Big Data Integration Challenge How Does the Business Leverage All the Data? Cloud Data Sources Big Data / IoE Sources Traditional Data Sources With Data Silos, Data Is Now Distributed Everywhere
- 9. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization Solution Cisco Data Virtualization (on UCS) AnalyticsBusiness Intelligence Unified, Business-friendly View Of All Data for Better Business Outcomes Cloud Data Sources Big Data / IoE Sources Traditional Data Sources
- 10. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization: Reduce Portfolio Risk Barclays • Federated market, on- line and historical credit market data across 89 sources • Historical data moved to Hadoop for immediate access and analysis • Improve management of fixed income portfolio risk by extending algorithms to historical data Real-time market data Online data (30 days / 400 million records) Historical data on tape (30 days to 5 years data) Solution Impact on CustomerCustomer Challenge • Better risk management of fixed income portfolio • Saved over $1M in development costs using SQL vs. MapReduce • Utilized Hadoop for price of tape
- 11. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization: Optimize Upstream Business Global Energy Firm • “Single Source” with Cisco Data Virtualization for easy access to 30+ subject areas 650+ standard entities 45+ source systems • Seeking an integrated, holistic, view of exploration and production asset data to optimize upstream business Solution Impact on CustomerCustomer Challenge • 30-40,000 business queries per day • 50% less costly than legacy solutions saving $2M per year • 3x faster time to solution for new applications • 80% data object reuse
- 12. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization Business Benefits 5-10x Faster Up to 75% Cost Savings Higher Impact Empower people to achieve better business outcomes with instant access to all the data they want, the way they want it. More Agile Respond faster to your ever changing business conditions and analytics/BI needs. Less Expensive Data virtualization’s streamlined approach reduces complexity and saves money. Cisco Data Virtualization AnalyticsBusiness Intelligence Immediate Access Better Business Outcomes, Faster, For Less
- 13. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Closing Thought 13 Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes Remember the Fourth V – Value!
- 14. Thank you.
Editor's Notes
- Drive Business Outcomes for Big Data Environments Presenter: Bob Eve, Director, Cisco Data Virtualization Business Unit As data volume increases exponentially, organizations are facing huge expenses to upgrade capacity in their enterprise data warehouses. To avoid this spend, customers are looking for lower cost alternatives such as offloading infrequently used data to Hadoop. Join Bob Eve from our Data Virtualization Business Unit to find out how Cisco’s Unified Computing System and Data Virtualization integrates Hadoop data with legacy enterprise data into a complete system for greater insight and agility in analytics and business intelligence.
- Engage Ask about fit bits No longer “hand entered”
- Sony interactive – Game usage data to refine marketing offers and games. $21M in immediate revenue impact and time to market . Comcast in a moment Qualcomm and Pfizer – integrate new data sets into analysis to accelerate their innovation engines, stay ahead of the competition. BMO – Chief Risk Officer spoke at our DV Conference last year, revamp risk management approaches and algorithms - Barclays in a moment Overall IT Agility in the face of revolutionary new technology…Energy Company example
- New and more silos….distributed data integration, compute, networking Analytics different beast….what happened…what’s happening, what’s going to happen (predictive) ….what would I rather have happen instead….proscriptive Churn example - trucking company
- Sony interactive – Game usage data to refine marketing offers and games. $21M in immediate revenue impact and time to market . Comcast in a moment Qualcomm and Pfizer – integrate new data sets into analysis to accelerate their innovation engines, stay ahead of the competition. BMO – Chief Risk Officer spoke at our DV Conference last year, revamp risk management approaches and algorithms - Barclays in a moment Overall IT Agility in the face of revolutionary new technology…Energy Company example