This document discusses using blueprinting as a tool for visualizing fitness center services. It identifies potential fail points and waiting points in the service process through blueprinting. The conclusions are that blueprinting is highly recommended for service organizations to identify fail points to improve performance, and services should be periodically redesigned to remain competitive while balancing the benefits of blueprint development.

1. Service Marketing
Blue printing

2. Content
Service type: Fitness Center
Applying Blueprinting as a tool for visualizing services
Definition of potential fail points
Definition of potential waiting points
Conclusions
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3. WAITING POINTS
F FAIL POINTS
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4. Conclusions
Identifying failing points do not always require a mapping of the
service process
The use of blueprinting is highly recommended for service
organizations
Potential fail points must be always considered to improve service
performance
Redesign periodically the service to stay competitive in the market
The balance between the blueprint development and its benefits is
profitable
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