This is the full presentation for the Service 2.0 workshop organized at ServDes 2012 in Espoo, Finland. The actual workshop was shorter for the limited time.
Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
My first ever service design project in 2010 at Laurea SID program. I did this project for a hotel in Qatar while studying "Service Design Processes and Methods" course in Finland with Mikko Koivisto.
There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
This document summarizes a proposal for a new blogging and social networking platform called Nimbus. Nimbus aims to create an intellectual commons and sharing economy by integrating social features like hyperlinks, user reviews and tags into blogs. This will foster collaboration and community among bloggers and readers. The founders believe this approach reflects the true spirit of Web 2.0 by authentically connecting people. They outline Nimbus' differentiation from other platforms, target market of creative professionals, roadmap to launch including an alpha and beta testing phase, revenue model, and vision for future growth.
This document discusses interactive data visualization and best practices for creating effective interactive visualizations. It begins by defining interactive visualization as visualization that users can interact with by enacting changes that cause the visualization to respond. Some common digital interactions are zooming, highlighting, tooltips, and filters. Interactive visualizations are useful for allowing users to explore data in more depth and tell stories with data. When designing interactive visualizations, it is important to prioritize user experience and use a user-centered design process that involves understanding users' needs, designing solutions, gathering requirements, and evaluating designs. Key aspects of interaction design and best practices for user interfaces are also covered.
A workshop at the University of Cambridge for researchers intending to create a digital output from their research, either as a product of their research findings, or for public engagement. The workshop explored the ways in which managing such a project differs from producing a traditional print output and raised the issues and decisions which will need to be considered.
The document provides guidance on creating effective online content, emphasizing the importance of understanding audiences, analyzing competition, planning sites both internally and for external users, testing usability, and analyzing user data to ensure content is reaching the intended targets. It also encourages questioning conventional approaches and integrating social media and community input into content development.
Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
My first ever service design project in 2010 at Laurea SID program. I did this project for a hotel in Qatar while studying "Service Design Processes and Methods" course in Finland with Mikko Koivisto.
There are three major trends impacting nonprofits today: The channels used to fundraise are changing, the people who donate are changing, and the giving experience is changing. We’ll discuss why integrated and multi-channel fundraising, engaging Generation X and Millennial donors, and moving beyond the donation page are critical.
This document summarizes a proposal for a new blogging and social networking platform called Nimbus. Nimbus aims to create an intellectual commons and sharing economy by integrating social features like hyperlinks, user reviews and tags into blogs. This will foster collaboration and community among bloggers and readers. The founders believe this approach reflects the true spirit of Web 2.0 by authentically connecting people. They outline Nimbus' differentiation from other platforms, target market of creative professionals, roadmap to launch including an alpha and beta testing phase, revenue model, and vision for future growth.
This document discusses interactive data visualization and best practices for creating effective interactive visualizations. It begins by defining interactive visualization as visualization that users can interact with by enacting changes that cause the visualization to respond. Some common digital interactions are zooming, highlighting, tooltips, and filters. Interactive visualizations are useful for allowing users to explore data in more depth and tell stories with data. When designing interactive visualizations, it is important to prioritize user experience and use a user-centered design process that involves understanding users' needs, designing solutions, gathering requirements, and evaluating designs. Key aspects of interaction design and best practices for user interfaces are also covered.
A workshop at the University of Cambridge for researchers intending to create a digital output from their research, either as a product of their research findings, or for public engagement. The workshop explored the ways in which managing such a project differs from producing a traditional print output and raised the issues and decisions which will need to be considered.
The document provides guidance on creating effective online content, emphasizing the importance of understanding audiences, analyzing competition, planning sites both internally and for external users, testing usability, and analyzing user data to ensure content is reaching the intended targets. It also encourages questioning conventional approaches and integrating social media and community input into content development.
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
The document provides an overview of open source projects, discussing what open source is, how open source communities work, and tips for contributing to open source projects, including identifying relevant skills, finding a project to contribute to, and understanding how to engage with an open source community. It uses examples like Wikipedia, Linux, and OpenStack to illustrate open source trends and best practices for participation. The presentation aims to educate people on open source and lower barriers to contributing for the first time.
Best Practices for API Adoption - WIP Factory presentation for AnyPresence we...Carlo Longino
The document discusses best practices for API adoption and onboarding developers. It recommends focusing onboarding efforts on the right developers by understanding their needs and expectations. The onboarding process should make it easy for developers to get started through quick registration, documentation, examples and getting developers to their first "Hello World" quickly to minimize friction. Libraries, SDKs and other tools can help light the path for developers. Managing expectations and understanding different types of developers is also important for effective onboarding.
This document discusses how libraries can achieve Organization 2.0 by embracing social media technologies and Web 2.0 philosophies. It provides reasons why libraries' attempts at using these technologies sometimes fail, such as not aligning use with strategic goals or losing motivation once the newness wears off. The document advocates for having a strategic plan to integrate 2.0 technologies and philosophies by understanding users, encouraging staff learning and creativity, questioning processes, and continually assessing efforts.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
This document discusses the shift towards personal clouds and the implications for users and institutions. It notes that users are either residents or visitors online and are increasingly bringing their own devices and infrastructure. This leads to issues around personalization, privacy, control and accuracy of user profiles. The solution is seen to be empowering users to control their own data through personal clouds and agents that act on their behalf. Libraries and institutions need to respond by supporting this shift and ensuring services work within users' personal clouds. Overall it argues for a more user-centric approach online.
Using Taxonomy for Customer-centric Dynamic PublishingSuite Solutions
Dynamic Publishing finally enables us to effectively personalize content in real-time by giving our customers quick access to automatically-generated information on the device of their choice. But how can we facilitate that accessibility to contextually relevant content? In this session Joe Gelb demonstrates how taxonomy helps us model our understanding of who our customers are and what they are trying to accomplish, and drives the filtering and search engine of a dynamic publishing platform for desktop and mobile delivery.
The document provides information about a research and development course (Curso de I+D II) taught by Dr. Juan Manuel González Calleros at the Benemérita Universidad Autónoma de Puebla. The summary includes:
1. The document outlines the schedule, assignments, and important dates for the course. Students are expected to complete functional deliverables and validate user stories on set deadlines.
2. Assessment is based on partial exams, weekly advances, and a final delivery. Important dates include the first and second functional deliverables due on February 13th and March 22nd, and the final delivery due on April 28th.
3. Resources recommended for the course include textbooks on
Health Care Knowledge Transfer Using The Online EnvironmentAnita Hamilton PhD
I gave this presentation to a group of health care managers in Alberta Canada (February 2009). The goal of this presentation was to increase awareness around the possibilities that Web 2.0 tools offer the managers to enable their teams to network, collaborate and share knowledge. It was well received and I have been asked to present it again in December 2009.
The consultancy offers co-creation services to help businesses better understand their customers and markets. They have a global network of specialists who use online communities and crowdsourcing to gather feedback, test new ideas, and shape products and communications. The consultancy's approach aims to make businesses a better fit for their customers by directly involving consumers in the development process.
How to Talk About Your Open Source Project So People Get ItAll Things Open
The document provides tips for open source project maintainers on how to effectively communicate what their project is about to users. It advises determining who the target audience is and understanding their needs and perspectives. Project descriptions should use the same language as users, focus on specific outcomes rather than vague features, and be honest about the project's current capabilities rather than future plans. Maintainers should also differentiate their project from competitors and consider what core beliefs motivate it.
The document provides an outline for a training session on digital creative planning and processes. It is divided into three modules. Module 1 discusses digital marketing and creative teams, and includes an example work task. Module 2 covers websites, blogs, content strategy, display campaigns, and includes another example work task. Module 3 discusses social media management, technology, and concludes with a final example work task and Q&A. The training aims to provide guidance on conceptualizing and executing various digital creative initiatives and campaigns.
The marriage of people and technology - Jon Winter, Worthers Media Solutions Internet World
Digital Marketing Theatre - June 18th, 11:30-12:00
The presentation looks at the importance of integrating real people at each stage of the web development lifecycle to create intuitive user centred solutions.
The document provides an orientation for the LA design community about resources available, including approaches to UX design, tools used in UX like site maps and personas, the role of UX at Huge, questions designers should ask themselves, and how to break into the field through portfolio building, networking, education and more. It discusses jobs in UX design, local companies and agencies, salaries, interviewing, communities, blogs, books, documentaries, games and apps related to design.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
The document discusses how to effectively communicate and promote digital transformation initiatives within an organization. It provides tips on communicating with internal and external stakeholders at different stages of projects and campaigns. The importance of regular communication is emphasized to ensure stakeholders understand goals, provide feedback, and feel informed throughout the process.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you will use as part of your day to day work in IA.
Topics covered include the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you can use as part of your day to day work in IA.
Topics covered included the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
This is a free event recommended for those new to IA or looking for a refresher on fundamentals.
Following the event, Nomensa will be providing pizza and beers for delegates to enjoy and continue networking.
If you register, but are unable to attend, please give us 48 hours notice so we can reallocate your place.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
The document provides an overview of open source projects, discussing what open source is, how open source communities work, and tips for contributing to open source projects, including identifying relevant skills, finding a project to contribute to, and understanding how to engage with an open source community. It uses examples like Wikipedia, Linux, and OpenStack to illustrate open source trends and best practices for participation. The presentation aims to educate people on open source and lower barriers to contributing for the first time.
Best Practices for API Adoption - WIP Factory presentation for AnyPresence we...Carlo Longino
The document discusses best practices for API adoption and onboarding developers. It recommends focusing onboarding efforts on the right developers by understanding their needs and expectations. The onboarding process should make it easy for developers to get started through quick registration, documentation, examples and getting developers to their first "Hello World" quickly to minimize friction. Libraries, SDKs and other tools can help light the path for developers. Managing expectations and understanding different types of developers is also important for effective onboarding.
This document discusses how libraries can achieve Organization 2.0 by embracing social media technologies and Web 2.0 philosophies. It provides reasons why libraries' attempts at using these technologies sometimes fail, such as not aligning use with strategic goals or losing motivation once the newness wears off. The document advocates for having a strategic plan to integrate 2.0 technologies and philosophies by understanding users, encouraging staff learning and creativity, questioning processes, and continually assessing efforts.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
This document discusses the shift towards personal clouds and the implications for users and institutions. It notes that users are either residents or visitors online and are increasingly bringing their own devices and infrastructure. This leads to issues around personalization, privacy, control and accuracy of user profiles. The solution is seen to be empowering users to control their own data through personal clouds and agents that act on their behalf. Libraries and institutions need to respond by supporting this shift and ensuring services work within users' personal clouds. Overall it argues for a more user-centric approach online.
Using Taxonomy for Customer-centric Dynamic PublishingSuite Solutions
Dynamic Publishing finally enables us to effectively personalize content in real-time by giving our customers quick access to automatically-generated information on the device of their choice. But how can we facilitate that accessibility to contextually relevant content? In this session Joe Gelb demonstrates how taxonomy helps us model our understanding of who our customers are and what they are trying to accomplish, and drives the filtering and search engine of a dynamic publishing platform for desktop and mobile delivery.
The document provides information about a research and development course (Curso de I+D II) taught by Dr. Juan Manuel González Calleros at the Benemérita Universidad Autónoma de Puebla. The summary includes:
1. The document outlines the schedule, assignments, and important dates for the course. Students are expected to complete functional deliverables and validate user stories on set deadlines.
2. Assessment is based on partial exams, weekly advances, and a final delivery. Important dates include the first and second functional deliverables due on February 13th and March 22nd, and the final delivery due on April 28th.
3. Resources recommended for the course include textbooks on
Health Care Knowledge Transfer Using The Online EnvironmentAnita Hamilton PhD
I gave this presentation to a group of health care managers in Alberta Canada (February 2009). The goal of this presentation was to increase awareness around the possibilities that Web 2.0 tools offer the managers to enable their teams to network, collaborate and share knowledge. It was well received and I have been asked to present it again in December 2009.
The consultancy offers co-creation services to help businesses better understand their customers and markets. They have a global network of specialists who use online communities and crowdsourcing to gather feedback, test new ideas, and shape products and communications. The consultancy's approach aims to make businesses a better fit for their customers by directly involving consumers in the development process.
How to Talk About Your Open Source Project So People Get ItAll Things Open
The document provides tips for open source project maintainers on how to effectively communicate what their project is about to users. It advises determining who the target audience is and understanding their needs and perspectives. Project descriptions should use the same language as users, focus on specific outcomes rather than vague features, and be honest about the project's current capabilities rather than future plans. Maintainers should also differentiate their project from competitors and consider what core beliefs motivate it.
The document provides an outline for a training session on digital creative planning and processes. It is divided into three modules. Module 1 discusses digital marketing and creative teams, and includes an example work task. Module 2 covers websites, blogs, content strategy, display campaigns, and includes another example work task. Module 3 discusses social media management, technology, and concludes with a final example work task and Q&A. The training aims to provide guidance on conceptualizing and executing various digital creative initiatives and campaigns.
The marriage of people and technology - Jon Winter, Worthers Media Solutions Internet World
Digital Marketing Theatre - June 18th, 11:30-12:00
The presentation looks at the importance of integrating real people at each stage of the web development lifecycle to create intuitive user centred solutions.
The document provides an orientation for the LA design community about resources available, including approaches to UX design, tools used in UX like site maps and personas, the role of UX at Huge, questions designers should ask themselves, and how to break into the field through portfolio building, networking, education and more. It discusses jobs in UX design, local companies and agencies, salaries, interviewing, communities, blogs, books, documentaries, games and apps related to design.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
The document discusses how to effectively communicate and promote digital transformation initiatives within an organization. It provides tips on communicating with internal and external stakeholders at different stages of projects and campaigns. The importance of regular communication is emphasized to ensure stakeholders understand goals, provide feedback, and feel informed throughout the process.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you will use as part of your day to day work in IA.
Topics covered include the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you can use as part of your day to day work in IA.
Topics covered included the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
This is a free event recommended for those new to IA or looking for a refresher on fundamentals.
Following the event, Nomensa will be providing pizza and beers for delegates to enjoy and continue networking.
If you register, but are unable to attend, please give us 48 hours notice so we can reallocate your place.
Similar to Service 2.0 Full Workshop for ServDes 2012 (20)
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. Put on your Character
1. Please grab your
Persona card
2. Sketch your imaginary
character details
3. Rehearse
4. Remember you’re not
yourself for 90 mins.
5. The number on the
card is not your age,
it’s just your number
20. “Selection 2.0” of thesis topic
• 5 Suggested Topics
• Active discussions on
Linkedin
• At 8 service-related
groups
• For 2 weeks
• Professional & Peer
researchers seen as
customers of the thesis
project
21.
22.
23.
24. There’re 2 ways to see “Service
2.0”
Service 2.0
From Web From Service
2.0 to 1.0 to
Service 2.0 Service 2.0
26. Service 2.0 Café Guidelines
• Form 4 groups
• We’ll start with each group on a
table.
• Brainstorm on the topic of the
table
• Write your persona card number
on your post-it notes.
• Move clockwise once you here
“Switch”
• Topics are “Themes & Principles”,
“Forces & Trends”, “Devil
Advocacy” and “Examples of
Service 2.0 concepts”
42. Activity Guidelines
• Choose any concept from the
“Examples of Service 2.0
concepts” table that would
match the industry of your
corner.
• Develop the concept using the
potential service 2.0 concepts
you just got exposed to.
• While developing your
concept you have to consider
the imaginary personas of your
team. This should ensure long-
tail is maintained
44. Activity Guidelines
• Hang your “Tag me here”
sheet next to your concept
poster for opponents to tag
your concept.
• Present your idea and highlight
the principles you found
helpful.
• Opponents can utilize the
notes on the “Devil advocacy”
table.