The document contains information about internet and mobile phone penetration rates in Serbia compared to Europe. It shows that while internet penetration in Serbia lags behind European averages, the rate is increasing, suggesting consumers will increasingly use the internet for news and information. It also shows that Serbia has a relatively high mobile phone penetration rate compared to neighboring countries, though still below European levels, and that mobile phones represent an important platform for Serbian media to understand and utilize as technologies advance.

1. Internet penetration: Serbia vs. Europe
50.00% 47.10%
45.00%
40.00%
% of total population
35.00%
30.00%
23.89% Serbia
25.00%
20.58% Europe
20.00%
15.97%
15.00%
10.00% 8.60%
4.57%
5.00%
0.00%
Internet subscribers Internet users Broadband Subscribers
While internet penetration in Serbia lags behind European averages, the
rate of penetration demonstrates that consumers will be increasingly
looking on-line for news and information.

2. Mobile phone penetration in Serbia, surrounding countries, Europe
(2008)
150.00% 130.19%
118.74%
125.00%
97.93% 97.36%
100.00% 90.80% As % of total telephone
80.68% 76.20%
75.50% 75.70% 74.60% subscribers
75.00%
As % of population
50.00%
25.00%
0.00% a
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Serbia has a relatively high rate of mobile phone penetration. Although it still
lags behind European averages it compares favorably to neighboring
countries according to the ITU. As 3G and newer technologies grow in use
and sophistication mobile phones represent an increasingly important
platform for Serbian media outlets to understand and utilize.

3. Participants at the IREX workshop worked in groups to discuss international
trends in Web site designs and styles.

4. Participants discuss rebranding a radio station’s image so that it
communicates the right message online, as well as on the air.

5. The radio stations’ representatives conduct a SWOT analysis to
assess their stations’ strengths, weaknesses, opportunities, and
threats.