Technical SEO is the process of optimizing a website's technical elements like page speed, security, and structure to improve search engine rankings. It involves tasks like using structured data with a flat site structure for easy crawling, improving page speed through techniques like compression and minimizing code, using responsive design, securing pages with SSL, adding an XML sitemap, removing duplicate content, and implementing AMP to accelerate mobile page loads. By addressing these various technical factors, websites can be better crawled and understood by search engines to potentially rank higher or see richer results.

1. What is Technical SEO? Uses of
Technical SEO
Technical SEO is the process of upgrading a website's technical elements in order to
improve the ranking of its pages in search engines. The marketing agencies
undertake the tasks of the fundamentals of technical optimization, making a
website quick, easy to crawl, and intelligible for search engines. Technical SEO is
part of on-page SEO, which aims to improve elements on your website to boost
ranks. It's the contrary to off-page SEO, which focuses on increasing a website's
exposure through other means.

2. Search engines such as google seek to provide the best possible results for their
consumers' queries. As a result, Google's bot crawl and assess web pages based
on a variety of criteria. Some elements, such as how quickly a website loads, are
based on the user's experience. Other elements aid search engine bots in
determining the content of your pages. You can have a great content and the
best website. But if your technical SEO isn't working? Then you will not be
ranked.
A checklist of critical tasks to ensuring your technical SEO is up to the mark can
be found below. By following these rules, you can simply guarantee that your
site's security and structure satisfy the expectations of SEO optimization, and
that your site is recognized in search results.
1. Use an organized and structured data – The structure of your website
determines how all of the pages are organized. In general, you want a “flat"
structure. In other terms, the pages on your site should be only a few links

3. apart. Search engines such as google can easily crawl all of your site's pages
with a flat structure.
2. Improve the speed of your website – Page speed is considered a significant
ranking indicator by search engines, which prefer sites that load quickly. You
may speed up your site in a number of ways:
a) Fast Hosting
b) Fast DNS provider (Domain Name System)
c) Reduce ‘HTTP requests’
d) Compress your image files (without being pixelated) and web
pages
e) Try to use one CSS stylesheet
f) Minimize your site’s code.
3. Optimized Site Format – A 'responsive' site design adapts automatically to
any device, making it easy to explore and read. Google makes it obvious that
having a responsive website is a significantly relevant ranking factor for its
algorithms. An adaptable website is now more crucial than ever, thanks to
Google's new 'mobile first' technique to indexing information. As a result, it's a
good idea to make sure your website is totally responsive and displays in the
best possible way for mobiles, tablets, and desktop viewers.

4. 4. Securing your Web Site – SSL (Secure Sockets Layer) is a security protocol
that establishes an encrypted connection between a web browser and the web
server. You can tell if a website is adopting SSL because the URL begins with
'https://' rather than 'http://.' As per Google’s norm, secure HTTPS websites
would be given preference in search results over non-secure ones. It’s better to
ensure that your site is secure wherever possible — this can be accomplished by
placing an SSL certificate on your website, though most top website builders
now integrate SSL by default.
5. XML Sitemap – An XML sitemap is a file that aids search engines in
exploring and understanding your website. It also includes essential
information about each page of the site, such as what priority it has on your
site, last Modified, and how often it is updated. Robots won't require an XML
sitemap if it has a good internal linking structure that binds all of the
information nicely. However, not every website is well-structured, so an XML
sitemap isn't a bad idea. As a result, we always recommend include an XML site
map on your website.
6. Check for Duplicate content – Users (and search engine algorithms) can be
confused by duplicate material, and can even be exploited to influence search
rankings or gain more traffic. As a reason, search engines are not fond of it, and
Google & Bing both recommend that webmasters rectify any duplicate content
concerns they discover.

5. 7. Use of AMP – AMP is a Google-backed project that uses unique code known
as AMP HTML to pace up the transmission of data on mobile devices. They
accomplish this by reducing your content and code to their minimum
essentials, keeping text, photos, and videos but deactivating comments,
plugins, and forms.
As a result, boosting technical factors aids search engines in crawling and
understanding your site. You may be rewarded with higher rankings or even
richer outcomes if you do this well. In a nutshell, this is technical SEO. We
know it’s quite a lot, but trust us when we say we’ve only scratched the
surface.