Seo{search engine optimization}Presentation

BACKGROUND
SMM stands for Social Media Marketing. It
refers to the process of using social media
platforms like Facebook, Instagram, Twitter,
LinkedIn, and others to promote products or
services, build brand awareness, engage with
customers, and drive traffic to websites. SMM
can involve paid advertising (e.g., social media
ads) as well as organic content strategies (e.g.,
posts, stories, and influencer partnerships).

CHARACTERISTICS OF SMM
Social Media Marketing (SMM) has several key characteristics that make it an
effective strategy for engaging with audiences and promoting products or services.
Here are the main characteristics:
1.Interactive and Engaging
⚬ SMM encourages two-way communication between brands and their
audience. Users can comment, like, share, and engage with content,
allowing brands to build relationships with their followers.
2. Targeted
Social media platforms offer detailed targeting options, allowing
marketers to reach specific demographics based on factors like age,
location, interests, and behaviors.
3.Real-Time Communication.
Social media allows brands to respond to comments, messages, and
feedback in real time, creating a direct line of communication between the
business and its Content-Driven
4.SMM relies heavily on creating and sharing valuable content—whether it's text,
images, videos, or infographics—to engage users and build brand awareness.
5.Cost-Effective.
Compared to traditional advertising, SMM can be more affordable, especially
when using organic strategies. Even paid campaigns can be tailored to fit
various budgets

TYPES OF SMM
Social Media Marketing (SMM) can be broken down into several types, each focusing
on different strategies and platforms. Here are some of the main types:
1.Organic Social Media Marketing: This involves creating and sharing content
without paid promotion. It focuses on building a community and engaging with
followers through posts, comments, and interactions. Examples include regular
posts, stories, and community building on platforms like Instagram, Facebook,
LinkedIn, and Twitter (X).
2.Paid Social Media Advertising: This involves paying for ads to appear on social
media platforms. These ads are typically targeted based on user data like
demographics, interests, and behaviors. Examples include Facebook Ads,
Instagram Ads, LinkedIn Sponsored Content, Twitter Ads, and TikTok Ads.
3.Influencer Marketing: This strategy leverages social media influencers to
promote products or services to their audience. Brands partner with influencers
who align with their target market to endorse or review their offerings

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A. RESEARCH APPROACH

B. TOOLS AND
MATERIALS

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C. PROCESS AND
IMPLEMENTATION

RESULT
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ANALYSIS
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CONCLUSION

Seo{search engine optimization}Presentation

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