The document discusses SEO monitoring and metrics. It emphasizes the importance of monitoring websites for errors detected by Googlebot in order to prevent ranking and traffic drops. Early detection of issues through monitoring status codes and URLs crawled allows time to implement fixes before serious problems arise. Speaking to executive leadership by focusing on metrics like reducing errors and improving user experience can help gain support for SEO initiatives.
Cost Effective PESO Auditing Using Search Engine DataAlex Judd
Whilst businesses struggle to prove the impact of their marketing activity, search engine data can be a powerful (and very cost effective) resource to prove to do so.
Presented at the AMEC conference in May 2019, this talk outlines how to mine this rich data resource.
mozCon 2014 - Shop 'til You Drop: Google Shopping PPC Elizabeth Marsten
mozCon 2014 - Learn about Google Shopping with a presentation for non-PPC marketing. Technical difficulties, a little history and some similarities with SEO to achieve success. PDF download has annotations.
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
Behavioural Insights and CRO - Measurecamp 2014 PresentationPhil Haslehurst
The slides from my presentation at Measurecamp 2014 - taking a look at the challenges with web analytics and how behavioural insights can make conversion rate optimisation much easier.
Beating Google By Using Google - A Solution To The Adwords Close Variant ChangeAlan Morte
Alan’s presentation “Beating Google By Using Google” and this post, is meant to help PPC managers regain some of the lost control from the recent Adwords change. The twist is that this solution saves you time and regains the the lost control inside of Adwords.
Cost Effective PESO Auditing Using Search Engine DataAlex Judd
Whilst businesses struggle to prove the impact of their marketing activity, search engine data can be a powerful (and very cost effective) resource to prove to do so.
Presented at the AMEC conference in May 2019, this talk outlines how to mine this rich data resource.
mozCon 2014 - Shop 'til You Drop: Google Shopping PPC Elizabeth Marsten
mozCon 2014 - Learn about Google Shopping with a presentation for non-PPC marketing. Technical difficulties, a little history and some similarities with SEO to achieve success. PDF download has annotations.
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
Behavioural Insights and CRO - Measurecamp 2014 PresentationPhil Haslehurst
The slides from my presentation at Measurecamp 2014 - taking a look at the challenges with web analytics and how behavioural insights can make conversion rate optimisation much easier.
Beating Google By Using Google - A Solution To The Adwords Close Variant ChangeAlan Morte
Alan’s presentation “Beating Google By Using Google” and this post, is meant to help PPC managers regain some of the lost control from the recent Adwords change. The twist is that this solution saves you time and regains the the lost control inside of Adwords.
How To Measure Social ROI With Google AnalyticsAlan Morte
Let's face it, ROI is a term that most marketers sell on, but fail to report on data that proves it. The deck is about how to measure social ROI with Google Analytics.
Using Enhanced Ecommerce in Google Analytics for Business GrowthAnna Lewis
How Google Analytics reports can help you grow your business.
Business questions that you may not have known web analytics platforms can answer for you.
Google Analytics Enhanced Ecommerce showcase with examples as to how you can easily make more money from your website by finding where to make it better for users.
SalesForce.com Net Promoter Integration with CustomerGauge "Round-Tripping"CustomerGauge
Find out how easy it is to integrate SalesForce.com CRM system with CustomerGauge to measure Net Promoter. Connect to customers, survey them on mobiles or desktop. Return data to SalesForce, and take action to fix issues.
The structure of seo for your business: what you SHOULD be focusing onWhitefish Marketing
Don't get mis-sold activities from SEO agencies, or "professionals". Understand what truly makes up the core structure of your SEO, and what to tackle.
The Toughest Battles in SEO are Internal | Rachel Costello, Technical SEO at ...Rachel Costello
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.
In this presentation, Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month.
You’ll learn more about how to produce a 90% response rate on outreach with:
- The relationships required for success.
- Technical resources are needed to prepare for your big month.
- Workflows to maximize efficiency.
Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing.
But by aligning resources, Rowe was able to build a program that provided up to a 90% response rate on email outreach without using overseas VAs or email automation.
In his presentation, Rowe provides extensive details about how he built his workflow, resources, and timeline. He also shares how two specialists were able to carry out work that would normally require 10+ team members to accomplish.
Instalacion eléctrica en viviendas (Argentina)julieta safatle
Generación de energía, estaciones transformadoras y distribución eléctrica. Pasos para el proyecto y dimensionamiento de una instalación eléctrica. Documentación a presentar.
Introducción al diseño y realización de esquemas eléctricos. Multifilares, funcionales y unifilares. Diseño básico dentro del programa educativo de formación profesional básica.
How To Measure Social ROI With Google AnalyticsAlan Morte
Let's face it, ROI is a term that most marketers sell on, but fail to report on data that proves it. The deck is about how to measure social ROI with Google Analytics.
Using Enhanced Ecommerce in Google Analytics for Business GrowthAnna Lewis
How Google Analytics reports can help you grow your business.
Business questions that you may not have known web analytics platforms can answer for you.
Google Analytics Enhanced Ecommerce showcase with examples as to how you can easily make more money from your website by finding where to make it better for users.
SalesForce.com Net Promoter Integration with CustomerGauge "Round-Tripping"CustomerGauge
Find out how easy it is to integrate SalesForce.com CRM system with CustomerGauge to measure Net Promoter. Connect to customers, survey them on mobiles or desktop. Return data to SalesForce, and take action to fix issues.
The structure of seo for your business: what you SHOULD be focusing onWhitefish Marketing
Don't get mis-sold activities from SEO agencies, or "professionals". Understand what truly makes up the core structure of your SEO, and what to tackle.
The Toughest Battles in SEO are Internal | Rachel Costello, Technical SEO at ...Rachel Costello
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.
In this presentation, Kevin Rowe, CEO at PureLinq, shares how he set up a link building program that generated over 600 links in one month.
You’ll learn more about how to produce a 90% response rate on outreach with:
- The relationships required for success.
- Technical resources are needed to prepare for your big month.
- Workflows to maximize efficiency.
Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing.
But by aligning resources, Rowe was able to build a program that provided up to a 90% response rate on email outreach without using overseas VAs or email automation.
In his presentation, Rowe provides extensive details about how he built his workflow, resources, and timeline. He also shares how two specialists were able to carry out work that would normally require 10+ team members to accomplish.
Instalacion eléctrica en viviendas (Argentina)julieta safatle
Generación de energía, estaciones transformadoras y distribución eléctrica. Pasos para el proyecto y dimensionamiento de una instalación eléctrica. Documentación a presentar.
Introducción al diseño y realización de esquemas eléctricos. Multifilares, funcionales y unifilares. Diseño básico dentro del programa educativo de formación profesional básica.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
Getting SEO performance in Angular Meteor with ngmetaWill Haire
Getting seo performance in angular meteor with ngmeta
Advance SEO with Client Side Rendering. Learn basic SEO components that tie into Javascript crawability. Enjoy!
https://atmospherejs.com/mkslt04/ngmeta
SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
In this presentation, we will get to know
- Commerce connect high level structure
- Based on user journey what kind of reports we will have at each stage including Analytics Reports, Experience Profile data, Marketing Automation etc.
- Also for developers we will look into what are the components, pipelines and analyticsdata responsible for logging all these analytics activities
MKEsearch 2018 | CSI: Forensic SEO AuditsRenee Girard
Intro to SEO Forensics >> bit.ly/audit-blog-2018
(Mostly) Free SEO Tools >> bit.ly/seo-tools-2018
SVS Tutorial >> bit.ly/svs-tutorial
SVS Matrix >> bit.ly/pubcon-svs
Revisions made post-Pubcon Florida for the MKEsearch event:
When to do log file analysis -- NEW
Mobile assessment for mobile-first indexing -- NEW
Rendering assessment from Google I/O -- NEW
Event >> https://mkesearch.org/upcoming-events/seo-planning-site-migrations-and-csi-seo-audits
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
CGS Infotech Ltd. is a global information technology & media company serving thousands of customers in 40 countries since 1995. CGS Infotech’s mission is to “Create a New Level of Success” for its clients and partners worldwide.
18. It’s Too Late When…
#SEJSummit
#Searchmetrics @AJMihalic
19. The Disaster Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
Googlebot
activity drops
due to errors
Rankings drop
for large volume
of longtail terms
Traffic drops
across the board
SEO alerted to
the problem
#SEJSummit
#Searchmetrics @AJMihalic
20. The Disaster Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
Googlebot
activity drops
due to errors
Rankings drop
for large volume
of longtail terms
Traffic drops
across the board
SEO alerted to
the problem
#SEJSummit
#Searchmetrics @AJMihalic
21. The Disaster Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
Googlebot
activity drops
due to errors
Rankings drop
for large volume
of longtail terms
Traffic drops
across the board
SEO alerted to
the problem
#SEJSummit
#Searchmetrics @AJMihalic
22. The Disaster Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
Googlebot
activity drops
due to errors
Rankings drop
for large volume
of longtail terms
Traffic drops
across the board
SEO alerted to
the problem
#SEJSummit
#Searchmetrics @AJMihalic
23. The Disaster Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
Googlebot
activity drops
due to errors
Rankings drop
for large volume
of longtail terms
Traffic drops
across the board
SEO alerted to
the problem
#SEJSummit
#Searchmetrics @AJMihalic
24. The Disaster Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
Googlebot
activity drops
due to errors
Rankings drop
for large volume
of longtail terms
Traffic drops
across the board
SEO alerted to
the problem
Warnings in Webmaster Tools
or emails only seen here
#SEJSummit
#Searchmetrics @AJMihalic
25. What are the Key Metrics?
• Count of each status code type
• Count of status codes with user-agent = Googlebot
• Log of URLs crawled by Googlebot
• Ideally 2x daily email of counts for earliest warning
#SEJSummit
#Searchmetrics @AJMihalic
26. The EKG inAction
Status code 410 served to remove
thin, duplicated URLs from the index
#SEJSummit
#Searchmetrics @AJMihalic
27. How is the Data Actionable?
• Add robots.txt fixes to production (patching)
• Fix code generating errors or remove links to pages
serving errors (patching)
• Reduce crawl rates in Google Webmaster Tools
• If problems are very serious, roll back to previous stable
releases
#SEJSummit
#Searchmetrics @AJMihalic
28. The New Preventative Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
SEO alerted
thanks to our
friends in IT
Implement fixes
to production
Rankings &
Traffic are
maintained
#SEJSummit
#Searchmetrics @AJMihalic
29. The New Preventative Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
SEO alerted
thanks to our
friends in IT
Implement fixes
to production
Rankings &
Traffic are
maintained
#SEJSummit
#Searchmetrics @AJMihalic
30. The New Preventative Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
SEO alerted
thanks to our
friends in IT
Implement fixes
to production
Rankings &
Traffic are
maintained
#SEJSummit
#Searchmetrics @AJMihalic
31. The New Preventative Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
SEO alerted
thanks to our
friends in IT
Implement fixes
to production
Rankings &
Traffic are
maintained
#SEJSummit
#Searchmetrics @AJMihalic
32. The New Preventative Timeline
Googlebot
crawls new,
concatenated
URLs
Errors generated
on the server
SEO alerted
thanks to our
friends in IT
Implement fixes
to production
Rankings &
Traffic are
maintained
#SEJSummit
#Searchmetrics @AJMihalic