The document discusses search engine optimization (SEO) and provides tips for improving SEO. It defines SEO, explains why it is important for getting website traffic, recommends popular WordPress SEO plugins, and shares an example of how significantly increasing content creation from 4 to 18 articles in a month improved the author's website traffic and search engine rankings. The key message is that regular content creation on topics you love, along with optimizing content for search engines, are effective SEO strategies.
quest is in the name: question answering systemsAlexis Sanders
This document discusses the history and state of question answering systems. It begins with an overview of how question answering systems work and the different types of questions they can address. Next, it reviews some of the major datasets that have been created to advance question answering research, such as SQuAD. Recent advances like BERT that have achieved state-of-the-art results on these datasets are also mentioned. The document concludes by noting the large amount of ongoing research and competitions to develop question answering systems that can respond to any type of question.
The Art to the Start Of: Content OptimisationSean Si
This document provides tips and strategies for optimizing content for search engine optimization (SEO). It discusses analyzing competitors, crafting semantic phrases, extracting relevant entities, using synonyms, and adding value. Specific techniques are outlined for benchmarking competitors, researching semantic phrases from LSI tools and Wikipedia, finding synonyms from Wikipedia redirects and thesauruses, mapping entities from Wikipedia and Wikimindmap, and adding value through informative, interactive content and images. The overall message is that optimizing content requires going beyond keywords to understand searcher intent and leverage related concepts, words, people and associations to improve relevance for searchers.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
quest is in the name: question answering systemsAlexis Sanders
This document discusses the history and state of question answering systems. It begins with an overview of how question answering systems work and the different types of questions they can address. Next, it reviews some of the major datasets that have been created to advance question answering research, such as SQuAD. Recent advances like BERT that have achieved state-of-the-art results on these datasets are also mentioned. The document concludes by noting the large amount of ongoing research and competitions to develop question answering systems that can respond to any type of question.
The Art to the Start Of: Content OptimisationSean Si
This document provides tips and strategies for optimizing content for search engine optimization (SEO). It discusses analyzing competitors, crafting semantic phrases, extracting relevant entities, using synonyms, and adding value. Specific techniques are outlined for benchmarking competitors, researching semantic phrases from LSI tools and Wikipedia, finding synonyms from Wikipedia redirects and thesauruses, mapping entities from Wikipedia and Wikimindmap, and adding value through informative, interactive content and images. The overall message is that optimizing content requires going beyond keywords to understand searcher intent and leverage related concepts, words, people and associations to improve relevance for searchers.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
This document summarizes an overview of SEO plugins for WordPress presented by Alex Vasquez. It discusses the importance of SEO, defines SEO, and explains why WordPress is suitable for SEO. Several popular SEO plugins are described, including their main features. These plugins are WordPress SEO by Yoast, Infinite SEO by WPMUDEV, Scribe SEO by Copyblogger Media, and SEO Smart Links by Prelovac Media. The document stresses that using multiple SEO plugins does not necessarily improve SEO and may backfire. It also briefly mentions some other useful SEO plugins.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
As WordPress developers/designers, we are tasked with providing a solution that clients can easily use and update on their own.
There’s a fine line with regard to the access one gives their clients. A WordPress site is like a Toyota, or a Honda. Low maintenance and easy to run. If the keys are given to the client, a lot of damage can be done and countless hours troubleshooting, wasted money and more.
Clients don’t want to be treated like children, and as a developer we want our clients to be happy with the solution provided.
In 2009 John Allspaw and Paul Hammond delivered the session “10 deploys per day – Dev & ops cooperation at Flickr.” In forty six minutes they changed the way millions of people would think about the software delivery process for years to come. It didn’t have a name yet, but DevOps was born. DevOps folk preached about the cloud, automation, rapid delivery and any database technology that wasn’t relational…
In 2013 Kenny Gorman declared “The DBA is Dead”.
For the record, I don’t believe that, but a lot of people do. What is certain is that the world of IT is changing, and the traditional DBA role, and most other data roles, are changing with it.
I’m going to explain what DevOps is, where it came from, and its implications for SQL Server. We’ll cover the human and technical basics of database DevOps – and I’m going to discuss some changes that data folk need to make.
Implement and TRACK Structured Data - SMX East 2014Mike Arnesen
As part of the panel on "25 Smart Examples of Structured Data You Can Use", I'm presenting ways you can implement and track (a commonly overlooked piece) structured data and semantic markup. This is a preview! The whole thing will be live on October 1st.
eCommerce Internal Linking: Into the Spider-Verse-to-upload.pdfKristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
This document summarizes an overview of SEO plugins for WordPress presented by Alex Vasquez. It discusses the importance of SEO, defines SEO, and explains why WordPress is suitable for SEO. Several popular SEO plugins are described, including their main features. These plugins are WordPress SEO by Yoast, Infinite SEO by WPMUDEV, Scribe SEO by Copyblogger Media, and SEO Smart Links by Prelovac Media. The document stresses that using multiple SEO plugins does not necessarily improve SEO and may backfire. It also briefly mentions some other useful SEO plugins.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
As WordPress developers/designers, we are tasked with providing a solution that clients can easily use and update on their own.
There’s a fine line with regard to the access one gives their clients. A WordPress site is like a Toyota, or a Honda. Low maintenance and easy to run. If the keys are given to the client, a lot of damage can be done and countless hours troubleshooting, wasted money and more.
Clients don’t want to be treated like children, and as a developer we want our clients to be happy with the solution provided.
In 2009 John Allspaw and Paul Hammond delivered the session “10 deploys per day – Dev & ops cooperation at Flickr.” In forty six minutes they changed the way millions of people would think about the software delivery process for years to come. It didn’t have a name yet, but DevOps was born. DevOps folk preached about the cloud, automation, rapid delivery and any database technology that wasn’t relational…
In 2013 Kenny Gorman declared “The DBA is Dead”.
For the record, I don’t believe that, but a lot of people do. What is certain is that the world of IT is changing, and the traditional DBA role, and most other data roles, are changing with it.
I’m going to explain what DevOps is, where it came from, and its implications for SQL Server. We’ll cover the human and technical basics of database DevOps – and I’m going to discuss some changes that data folk need to make.
Implement and TRACK Structured Data - SMX East 2014Mike Arnesen
As part of the panel on "25 Smart Examples of Structured Data You Can Use", I'm presenting ways you can implement and track (a commonly overlooked piece) structured data and semantic markup. This is a preview! The whole thing will be live on October 1st.
eCommerce Internal Linking: Into the Spider-Verse-to-upload.pdfKristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
3. Agenda
What is SEO and why is it important?
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
4. Agenda
What is SEO and why is it important?
WordPress + Sweet SEO Plugins
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
5. Agenda
What is SEO and why is it important?
WordPress + Sweet SEO Plugins
You’ve got tools. Now What?
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
6. What is SEO?
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
7. What is SEO? A Marketer’s Definition
Search engine optimization (SEO) is the art of
understanding search engines and and using that
knowledge to make a website rank high on search engines
— Neil Patel
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
8. What is SEO? A Technical Fella’s Definition
SEO is the combination of tactics and strategies, including,
but not limited to, optimization of information architecture,
usability, content focus, audience targeting, design,
development, keyword research, keyword placement, link
building, social media marketing and any other online or
offline branding/marketing elements that support the goal
of receiving more traffic from search engines. — Rand
Fishkin
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
9. Why it’s
important
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
10. Why it’s
important
➡More than 80% of research begins on the internet.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
11. Why it’s
important
➡More than 80% of research begins on the internet.
➡Search engines drive the majority of traffic to websites
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
12. Why it’s
important
➡More than 80% of research begins on the internet.
➡Search engines drive the majority of traffic to websites
➡A search engine will not index what it cannot find. How will you get found?
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
13. Why it’s
important
➡More than 80% of research begins on the internet.
➡Search engines drive the majority of traffic to websites
➡A search engine will not index what it cannot find. How will you get found?
➡A #1 position in Google’s search results receives 18.2% of click-through
traffic.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
14. Why it’s
important
➡More than 80% of research begins on the internet.
➡Search engines drive the majority of traffic to websites
➡A search engine will not index what it cannot find. How will you get found?
➡A #1 position in Google’s search results receives 18.2% of click-through
traffic.
➡The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
15. SEO Plugins.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
16. SEO Plugins.
WordPress SEO by Yoast
➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles
Sitemaps, Template Creation etc.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
17. SEO Plugins.
WordPress SEO by Yoast
➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles
Sitemaps, Template Creation etc.
SEO Smartlinks
➡ Free & Premium Versions
➡ Helps you automagically create
links within your own content.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
18. SEO Plugins.
WordPress SEO by Yoast Redirection
➡ Free. ➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles ➡ Provides easy management of 301 redirects
Sitemaps, Template Creation etc. which are SEO friendly
SEO Smartlinks
➡ Free & Premium Versions
➡ Helps you automagically create
links within your own content.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
19. SEO Plugins.
WordPress SEO by Yoast Redirection
➡ Free. ➡ Free.
➡ Full-Featured. Meta Desc. Meta Titles ➡ Provides easy management of 301 redirects
Sitemaps, Template Creation etc. which are SEO friendly
SEO Smartlinks SEO Friendly Images
➡ Free & Premium Versions ➡ Free
➡ Helps you automagically create ➡ Optimizes alt and title attributes for all your
links within your own content. images for you.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
20. Honorable
Mention
All-in-One-SEO SEO Transporter
Headspace 2
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
21. Most Effective
SEO TIP...
Alex
EVAR?
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
22. SEO Kitteh Says...
Double the SEO Plugins
Does not Mean Double the
Alex SEO. Just sayin’
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
23. Create
Content on a
Topic You
Alex
Love.
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
24. And Do it.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
25. And Do it.
A Lot.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
26. Here is Me Sucking
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
27. Here is Me Sucking
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
28. Here is Me Sucking
➡ 132 Page Views over 30 days!!! Thanks, Mom!
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
29. Here is Me Sucking
➡ 132 Page Views over 30 days!!! Thanks, Mom!
➡ 4 Pieces of content for that period
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
30. Here is Me Sucking
➡ 132 Page Views over 30 days!!! Thanks, Mom!
➡ 4 Pieces of content for that period
➡ Using Joomla
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
31. Now With Less Suckage!
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
32. Now With Less Suckage!
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
33. Now With Less Suckage!
➡ Switched to WordPress
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
34. Now With Less Suckage!
➡ Switched to WordPress
➡ Wrote 18 articles for the month
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
37. Awesome++
➡ Wrote one or two articles a day, every day for December
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
38. Awesome++
➡ Wrote one or two articles a day, every day for December
➡ Made sure to Use All in One SEO to optimize new and
existing content.
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12
39. Thank You!
Got Any ?s
Alex
Vasquez digisavvy.com | @alexjvasquez
Friday, December 21, 12