How to Leverage Behavioral Science Insights for Direct Mail Success
Hamdy salah-works
1. MY
H A M D Y S A L A H
F R O M J A N - 2 0 1 9 T I L L
S E O S P E C I A L I S T
WORK
2. AGENDA
1
2
3
4
This part I studied SEO fundamentals ( Part 1 & Part 2 )
with Fawzy to known SEO Basics and how Elaraby Group
appears in top the SERPS.
SEO SESSION
I studied What is the Google my Business ( GMB ) ? And I
work on all Elaraby stores optimizations in Google
Search, uploaded products with keywords and more.
GOOGLE MY BUSINESS
In this part I know what is the rich snippets & Structured
Data ? And how effected in SEO in Search engines. So I
am working till now to add reviews and comments with
keywords.
REVIEWS AND COMMENTS
Finally, YouTube optimizations I learned in this part how
videos in YouTube appease in the top search in Google &
YouTube search so I am working on it till now.
YOUTUBE OPTMIZATIONS
3. My KPI’s
Projects Objective Daily Work Deadline
• Increase Elaraby Stores Ranking in listing local search
and to be in the top Local Search.
• Increase Traffic To Website from Direct links.
• Increase Products Views in Local Products listing.
• Increase direction to Elaraby store.
• Increase CTR for all Product & Catalog In Google
Search From 13% Monthly to be 20% Per month.
• Increase Videos Views and Ranking on Search YouTube
& Google
• Manage all Videos remove, edit and more.
• Manage all spam Videos and send report to Google to
remove all videos from Search.
YOUTUBE OPTMIZATIONS
REVIEWS AND COMMENTS
GOOGLE MY BUSINESS
20 Products
All Website Products
according to plan.
Working Daily
3 Months
3 Months
3 Months
4. 1 SEO SESSION
This part I studied SEO fundamentals ( Part 1 & Part 2 ) with Fawzy & Hoda workshop to known SEO Basics and how Elaraby
Group appears in top the SERPS ?.
5. 2 GOOGLE MY BUSINESS
I studied What is the Google my Business ( GMB ) ? And I work on all Elaraby stores optimizations in Google Search, uploaded
products with features with keywords and more.
Working on Elaraby group Stores Optimizations
increasing views, searchers on stores, link to website
Add All Elaraby Products
Add All Products Offers, Events and more.
Achieved high Results & Performance
as the above dashboard
6. 3 REVIEWS AND COMMENTS
In this part I know what is the rich snippets & Structured Data ? And how effected in E-commerce SEO in Search engines. So I
am working till now to add reviews and comments with keywords.
Working on reviews & comments for all products to
increase CTR On the products and Catalog as the below :
•Adding comments & Reviews with long description
and keywords.
•Manage all Rating & comments Spam.
7. 4 YOUTUBE OPTMIZATIONS
Finally, YouTube optimizations it’s very important and I enjoyed it, so I learned in this part how videos in YouTube appearing in the top
search in Google & YouTube search and till now I am working on it to finalize from all products and will learn Analysis matrix for
YouTube in the next time.
• Adding title video, Descriptions, thumbnail images, tags with high keywords search volume for all Elaraby YouTube.
• Adding Internal links, video Cards, subscribe vides