This document proposes a search engine marketing campaign for Geturgamefix.com to increase online sales. It analyzes current website traffic and conversion rates. It identifies target keywords and landing pages to optimize. Projections estimate that ranking higher for targeted keywords could bring in over 1,600 additional monthly visitors, converting to over 50 additional sales per month and $51,000 in added yearly revenue.

1. Search Engine Marketing Campaign Business Case and Proposal Geturgamefix .com

2. Dec. 08’ Sales Conversion Rate Conversion Rate 1.7% Number of Web Visits 2,524 Number of Orders 43 December Web Visitors 2524 100% $1.44 December Average Order: $84.75 Total Conversion Rate Sales Revenue per Event

3. Increase Your Traffic 15% $545 10% $363 5% $181 If Traffic Increases By Revenue Increases By

4. Keywords and Landing Pages xbox 360 wireless controller xbox 360 rapid fire controller xbox 360 rapid controller Geturgamefix controller xbox 360 controller mod xbox 360 controller Modified controller microsoft xbox 360 controller how to make a modded xbox 360 controller call of duty controller 360 controller Homepage YES YES YES YES YES Call of Duty Rapid Fire(untraceable) NO NO NO NO NO New page needed __ __ __ __ __ /Products_Xbox360.html YES NO YES NO NO Target URL AOL Ask.com Google Live Search Yahoo www.geturgamefix.com...

5. Geturgamefix Rankings *Results for geturgamefix.com from mikes-marketing-tools.com __ __ __ __ __ Xbox 360 controller mod __ __ __ __ __ Xbox 360 rapid fire controller __ __ __ __ __ Call of Duty Controller __ __ __ __ __ Xbox 360 Controller 1 1 3 3 3 Geturgamefix controller Yahoo! Live Search Google Ask.com AOL Search Keyword Phrase

6. Missed Opportunity 39,210 0% 0 39,210 Totals 2,400 0% 0 2,400 Xbox 360 controller mod 3,600 0% 0 3,600 Xbox 360 rapid fire controller 110 0% 0 110 Call of Duty Controller 33,100 0% 0 33,100 Xbox 360 Controller __ __ __ __ Geturgamefix controller Missed Opportunities Share of Search Traffic Actual Search Referrals Keyword Demand Keyword Phrase

7. Traffic Potential 9,803 3,921 1,960 329 99 39,210 Totals 600 240 120 24 6 2,400 Xbox 360 controller mod 900 360 180 36 9 3,600 Xbox 360 rapid fire controller 28 11 5 1 1 110 Call of Duty Controller 8,275 3,310 1,655 331 83 33,100 Xbox 360 Controller __ Geturgamefix controller Estimated Monthly Search Referrals .25% 1% 5% 10% 25% Monthly Keyword Demand Keyword Phrase

8. Projected Rankings And Organic Traffic 1,694 1,694 4.3% 0.00% __ 39,210 Total 600 600 25% 3 __ 0.00% __ 2,400 Xbox 360 controller mod 900 900 25% 3 __ 0.00% __ 3,600 Xbox 360 rapid fire controller 28 28 25% 3 __ 0.00% __ 110 Call of Duty Controller 166 166 0.50% 10 __ 00.0% __ 33,100 Xbox 360 Controller __ __ 50% 1 3 ____% __ __ Geturgamefix controller Added Search Referrals Projected Monthly Search Referrals Projected Rank Current Rank Current Monthly Visits Monthly Keyword Demand Keyword Phrase

9. Projected Revenue Added Monthly Search Referrals = 1,694 3% Conversion Rate = 51 added monthly sales $4,322 added monthly revenue $51,867 ADDED YEARLY REVENUE