Increasing audience user group presentation

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Daniel Herrera's presentation to the November 2012 user group on reaching new audiences and boosting viewing figures

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Increasing audience user group presentation

  1. 1. Increasing Webcast Viewership Daniel Herrera Training Manager 23 November 2012
  2. 2. What can be done pre, during and post any webcast meeting to encourage increased viewership and interaction?
  3. 3. Building your audienceAnd extending your reach Work with your networks Build your audience with every meeting – create a persistent relationship Present content in the way that your audience understand it How many viewers do you want? What kind of interaction would you value?
  4. 4. Meeting PromotionPre-meeting Agenda analysis: ascertain what content could be of interest to what groups Invite those relevant groups as soon as you have the agenda Use your existing internal networks  Members  Officers Existing promotional assets:  Planning application notices  Gov delivery
  5. 5. Meeting PromotionPre-meeting Social Media Audit of your community Social media training of officers & members Automatic Tweet out of webcast start. See CMS, Site Menu, Miscellaneous settings Example Discussion Forum on player before webcast. March 2012 User Group Event Example Any development propositions to increase viewership:  Automated alerts of webcasts by user interest (Gov Delivery)
  6. 6. Meeting PromotionDuring meeting Twitter hashtag: use a unique hashtag and include it in the player Cornwall hashtag #Ccwebcast Live Chat alongside player: Cornwall Example (11,250 Viewers – 4489 Live) Promote Webcast or use Embed Player on Council Home Page Edinburgh Council Example (1907 Viewers – 623 Live) Embed Player & Live Chat on Press Sites Bristol Council Example
  7. 7. Meeting PromotionPost-meeting How are you going to retain your audience? How will you communicate between events? Twitter List of all relevant hashtag users Capture the content: Storify.com of key content, perhaps a blog post? Edinburgh example storify of tweets on weblaunch Analysis of logged in users – do you know who participated?
  8. 8. Thank you for your time Daniel Herreradaniel.herrera@public-i.info

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