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…making sense of diabetes trends
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Research2Guidance: Diabetes App Market Report 2014 
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THE OLD WAY: 
MANUAL 
ENTRY 
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2013 2014 2015 2016 2017 2018 
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…making sense of diabetes trends 
Mikael Rinnetmäki 
mikael@sensotrend.com 
+358 50 3855511 
@mrinnetmaki
IDF: Diabetes Atlas 2013
IDF: Diabetes Atlas 2013
$ 4.1 M $ 465 M

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Sensotrend for AmCham

Editor's Notes

  1. To learn the right amount for each situation, I must measure my blood glucose up to 10 times a day, estimate the carbohydrates in everything I eat and drink, monitor my physical activity, stress, illnesses, and other parameters.
  2. As diabetes treatment is so data driven, you’d think that there’s an app for that. There are many, but a recent market study found that only 1 % of people with both diabetes and a suitable smartphone use any app to manage their data.
  3. The study also hilighted the reason. All existing apps require manual entry of data, and there is no integration with existing wellness trackers and medical devices.
  4. This is what we do. We collect data from activity trackers, meal loggers and other wellness apps as well as medical devices like blood glucose meters and insulin pumps, visualize it in a way that’s meaningful for people with diabetes, and facilitate sharing it with their peers and healthcare professionals.
  5. Let’s look at some examples. In the evening, if my daily step count differs a lot from the usual, my mobile app asks me to pay attention, in order to avoid high or low blood glucose during night time.
  6. When going through my past records with a nurse or doctor, the app knows how much carbs I’ve eaten and when I’ve been to the gym, and how those events have affected my blood glucoses, so we can adjust my dosing accordingly. All this information is recorded fully automatically.
  7. The recorded location helps me remember that this spike in my blood glucoses was caused by the stress from a public pitch. This kind of a performance really causes a spike in my blood glucose, unless I compensate with some additional insulin. This is the type of information I discuss with my peer support group, and the app facilitates sharing with them just the information I want to reveal.
  8. We at Sensotrend are currently a team of three. Like me, Mika is also a type 1 diabetic software professional. My wife Assi knows healthcare PR and marketing really well. We’ve also got 3 top name diabetes doctors on board as advisers.