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What’s the killer app for a folding phone? Concepts for folding devices September 2018 © Christiann MacAuley, 2018
Folding phones are expected to come to market within less than a year … © Christiann MacAuley, 2018
Horizontal fold © Christiann MacAuley, 2018
Vertical fold © Christiann MacAuley, 2018
Software concepts © Christiann MacAuley, 2018
Concept 1: “My folding phone upped my cooking game” © Christiann MacAuley, 2018
Cooking from a recipe on my phone was a challenge. © Christiann MacAuley, 2018
I’d have to lay the phone on my kitchen counter and look straight down at the recipe. My hands would always get too dirty ...
My new folding phone changed that. © Christiann MacAuley, 2018
When I want to cook something new, I google it on my smartphone. © Christiann MacAuley, 2018
I just find the recipe I want, stand my phone up on the counter, and get to work. © Christiann MacAuley, 2018
The ingredients and steps are checked off while I work. © Christiann MacAuley, 2018
Sometimes I stand up my phone like this. © Christiann MacAuley, 2018
Sometimes I stand it like this. © Christiann MacAuley, 2018
Sometimes I even hang it up. © Christiann MacAuley, 2018
I can swipe the “fold” to move through steps while I cook … with any part of my hand that’s clean enough.© Christiann MacA...
I make new recipes faster than ever! And when I’m not following a new recipe in my kitchen, I can stand up my folding phon...
… and now I can’t even imagine going back to a flat phone. © Christiann MacAuley, 2018
Summary: Working with your hands Features like standing or hanging the phone anywhere, plus the ability to use the hinge a...
Concept 2: “I can finally take photos of my kids” © Christiann MacAuley, 2018
I take better pictures of my kids with my new folding phone. © Christiann MacAuley, 2018
I can show them something that makes them smile on one screen and get a perfect shot on the other. © Christiann MacAuley, ...
Editing the photo on my phone is easy with a big screen. © Christiann MacAuley, 2018
And sharing them in person is more relaxing than ever. © Christiann MacAuley, 2018
Summary: Using your folding phone with other people After folding phones, you might wonder: How could you ever get anyone ...
With a screen on each side of the phone, you can show anything to get someone’s attention. © Christiann MacAuley, 2018
Spontaneous reaction videos of other people could become a thing. © Christiann MacAuley, 2018
Bigger screens will enable better photo editing software. © Christiann MacAuley, 2018
Sharing visuals in person will be less awkward when you don’t have to crowd around a phone. © Christiann MacAuley, 2018
Anyone who takes and shares a lot of photos could find they prefer the folding phone format: Parents, pet owners, media, c...
Will folding phones catch on? © Christiann MacAuley, 2018
[Your app here] © Christiann MacAuley, 2018
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What's the killer app for a folding phone? Conceptual designs and storyboards

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Here are some app concepts I came up with for folding phones. I created these concepts as part of an innovation challenge in spring of 2018, when folding phones were on the horizon but not yet announced. Later I assembled the storyboards into a slide deck to help colleagues get excited about the future of bendable smartphones.

Please contact me if you'd like to chat about developing any of these concepts further. As an expert in the UX field and product innovator, I'd love to hear from you.

Published in: Design
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What's the killer app for a folding phone? Conceptual designs and storyboards

  1. 1. What’s the killer app for a folding phone? Concepts for folding devices September 2018 © Christiann MacAuley, 2018
  2. 2. Folding phones are expected to come to market within less than a year … © Christiann MacAuley, 2018
  3. 3. Horizontal fold © Christiann MacAuley, 2018
  4. 4. Vertical fold © Christiann MacAuley, 2018
  5. 5. Software concepts © Christiann MacAuley, 2018
  6. 6. Concept 1: “My folding phone upped my cooking game” © Christiann MacAuley, 2018
  7. 7. Cooking from a recipe on my phone was a challenge. © Christiann MacAuley, 2018
  8. 8. I’d have to lay the phone on my kitchen counter and look straight down at the recipe. My hands would always get too dirty to scroll. © Christiann MacAuley, 2018
  9. 9. My new folding phone changed that. © Christiann MacAuley, 2018
  10. 10. When I want to cook something new, I google it on my smartphone. © Christiann MacAuley, 2018
  11. 11. I just find the recipe I want, stand my phone up on the counter, and get to work. © Christiann MacAuley, 2018
  12. 12. The ingredients and steps are checked off while I work. © Christiann MacAuley, 2018
  13. 13. Sometimes I stand up my phone like this. © Christiann MacAuley, 2018
  14. 14. Sometimes I stand it like this. © Christiann MacAuley, 2018
  15. 15. Sometimes I even hang it up. © Christiann MacAuley, 2018
  16. 16. I can swipe the “fold” to move through steps while I cook … with any part of my hand that’s clean enough.© Christiann MacAuley, 2018
  17. 17. I make new recipes faster than ever! And when I’m not following a new recipe in my kitchen, I can stand up my folding phone to watch, read, and video chat. © Christiann MacAuley, 2018
  18. 18. … and now I can’t even imagine going back to a flat phone. © Christiann MacAuley, 2018
  19. 19. Summary: Working with your hands Features like standing or hanging the phone anywhere, plus the ability to use the hinge area as a swipeable region that doesn’t require fingertips, could make the folding phone better for anyone who uses a smartphone while working with their hands: Cooks, crafters, laborers, nurses, doctors, and more. © Christiann MacAuley, 2018
  20. 20. Concept 2: “I can finally take photos of my kids” © Christiann MacAuley, 2018
  21. 21. I take better pictures of my kids with my new folding phone. © Christiann MacAuley, 2018
  22. 22. I can show them something that makes them smile on one screen and get a perfect shot on the other. © Christiann MacAuley, 2018
  23. 23. Editing the photo on my phone is easy with a big screen. © Christiann MacAuley, 2018
  24. 24. And sharing them in person is more relaxing than ever. © Christiann MacAuley, 2018
  25. 25. Summary: Using your folding phone with other people After folding phones, you might wonder: How could you ever get anyone to look at a camera … before it had a screen on each side? © Christiann MacAuley, 2018
  26. 26. With a screen on each side of the phone, you can show anything to get someone’s attention. © Christiann MacAuley, 2018
  27. 27. Spontaneous reaction videos of other people could become a thing. © Christiann MacAuley, 2018
  28. 28. Bigger screens will enable better photo editing software. © Christiann MacAuley, 2018
  29. 29. Sharing visuals in person will be less awkward when you don’t have to crowd around a phone. © Christiann MacAuley, 2018
  30. 30. Anyone who takes and shares a lot of photos could find they prefer the folding phone format: Parents, pet owners, media, creators and more. © Christiann MacAuley, 2018
  31. 31. Will folding phones catch on? © Christiann MacAuley, 2018
  32. 32. [Your app here] © Christiann MacAuley, 2018

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