This document analyzes the housing market and provides recommendations for a new residential development project in Bayamon, Puerto Rico. It finds that the target market is families earning $46,000-$95,000 annually who are looking to upgrade from walk-ups or detached homes. A mid-rise building with 2-3 bedroom units priced between $253,000-$379,000 would be suitable. The analysis projects strong demand of 100 units per year, and estimates the 196-unit project would absorb 58 units annually and sell out within 3.3 years.

1. SENSITIVITY ANALYSIS
PROJECTING ABSORPTION RATES
6
5
4
Series 1
3
Series 2
Series 3
2
1
0
Absorption
Price
Supply
Demand
ADAM GREENFADER

2. Table of Contents
The Goal of this Study
....................................................
Pg. 4
General Assumptions
…………………………………
Pg. 4
Market Research Sources
....................................................
Pg. 5
Executive Summary
....................................................
Pg. 6
Key Facts
…………………………………
Pg. 6
The Market Area
……………………………………Pg. 9
The Site
………………….……………… Pg 11
Vehicular Circulation Analysis
…………………………………….Pg 14
SWOT ANALYSIS
…………………………………
Pg.19-23
Design recommendations
…………………………………
Pg. 24-32
Housing Supply
………………………………….. Pg. 33-41
New Home Projects: Walk Ups
……………………………………Pg. 34-38
New Home Projects: Mid Rise
……………………………………Pg. 39-47
New Home Projects: Condominiums
……………………………………Pg. 48-51
Future Projects
……………………………………Pg. 52
Highest and Best Use
……………………………………Pg. 53
Price Point
……………………………………Pg. 56-57
Housing Demand & Supply
……………………………………Pg. 58-60
Absorption Rate
……………………………………Pg. 61
Conclusion
……………………………………Pg. 62

3. Projected Target Client Profile
The projected target client profile is a composition of key demographic and economic
metrics. The projected target client profile is intended to assist the development team build a
in accordance with the client’s demographic, psychographic and economic criteria.
TABLE 1
Average family income:
$46,000-$95,000/annually
Average age:
35 years +
Children:
Profession:
50% live with 1 child
15% with 2 children +
35% with 0
Service industry/Professional
Location of employment:
60%
20%
5%
15%
San Juan Area
Bayamón
Caguas
Other
Prior living arrangement :
15% live at home with family
50% owned detached unit
35% own walk-up
Buying Cycle:
35% 1st time home buyers
50% Move-up buyers
15% Move-down buyer

4. Sensitivity Analysis
The below noted sensitivity analysis demonstrates the financing costs of a typical $250,000 unit.
The scenario assumes a 100% financing option. You will note that the interest rate increase from
6% to 8% requires an additional monthly income of $1,000; or a total annual income from
approximately $67,000- 79,000. *

5. Price Point by Product Type
In choosing the correct elevator product type, the primary focus should be to not “price-out” the
consumer. As can be noted above, there is a notable increase in sales price per square foot for
Condominium products versus Mid-Rise buildings. Below you will find a graph with the
average price per square foot per product category.
$300
$250
$200
Walk-Up
$150
Mid-Rise
Condominium
$100
$50
$0
$ SF
This price difference is mainly due to added construction costs associated with infrastructure,
HVAC, subterranean parking, and specialized labor and machinery needed to build a
Condominium product. .
In a sub-urban market, where land costs are less expensive than in the city, the principal demand
is for an elevator product (with covered parking) at an affordable price. If the apartment is too
expensive he/she will most likely a) opt to buy an elevator product closer to the city b) not
qualify c) buy a single family home.
Thus being less expensive, a Mid-Rise building would be the logical choice for the proposed
project.

6. Apartment Size and Configurations
Based on the market comparables, the ideal apartment should have an open configuration.
The ideal product mix consists of three different model plans:
1)
2)
3)
A two bedroom unit that ranges in size from 900 S.F. to 1, 100 S.F.
A three bedroom unit that range in size from 1,300 S.F. to 1, 500 S.F.
A penthouse and garden unit (with utility room with elevator access) that
range in size from 1,500 S.F. to 1, 800 S.F.
Price Point
Today, there are seven (7) Mid-Rise products in the Bayamón-Guaynabo Market Area. The
prices range from $176-$278 a square foot. The average price per square foot is $213. Based
on the location strengths of the proposed project, the price point today should be
approximately $205 SF.
Below, are three different scenarios for price point projections: Aggressive 10%,
Conservative 6%, and Stagnant.
$300
$248
$225
$250
$200
$272
$205
$217
$211
$244
$230
$224
$217
3% Growth
$150
6 % Growth
$100
10% Growth
$50
$0
2007
2008
2009
2010
Adjusted Price Point For Inflation Table

7. Sales Price
Assuming a conservative $230 SF price point (adjusted for 2 years), the above noted MidRise apartments should have the following pricing mix:
1) 2 bedroom / 2.5 bath unit that ranges in price from $207,000. to $253,000.
2) 3 bedroom / 2.5 bath unit that ranges in price from $299,000 to $345,000.
3) Penthouse and garden unit that ranges in price from $345,000 to $414,000.
Housing Demand
The study Demand for Housing in Puerto Rico 2005-2009, prepared by the firm Estudios
Técnicos, Inc. for the Puerto Rico Bankers Association forecasts the demand for new housing
units during the 2005-2009 periods. The study projects the demand for housing by price bracket
for each island municipality. The study also prepares an aggregate by region and for the whole of
Puerto Rico.
The primary elements in the forecasting model are projections of household formation and
household income by municipality. The effective demand is then divided into two categories:
regular market demand (that which can be met by private developers) and assisted demand (that
which needs some form of government assistance.)
Total Annual Demand
11,022
53%
Market Demand
9,618
47%
Subsidy

8. Housing Demand: San Juan Region
For the entire island of Puerto Rico, total housing demand for the five year period (2005-2009) is
99,800 units. In the regular market category, effective demand is projected to be at 9,618 units
annually or 47.5%. For the San Juan Region which includes Guaynabo and Bayamón, the
total demand projection is 15,631 for the five year period or 3,126 units per year.
Housing Demand By Product
In the Construction & Sales Activity Report, Estudios Técnicos, Inc. surveyed sale activity data
by housing unit type. During the second quarter of 2006, a total of 3,620 housing units sold in
Puerto Rico. Single family units accounted for 71% of the total units sold, walk-ups units
represented 10.1%, high-rise condominium units 11.5% and other types of housing (townhouses,
villas, mixed) 7.3%.
Housing Demand By Product *
7%
Single Family
12%
Walk-Ups
10%
Condominiums
71%
other
Housing Demand By Product San Juan Region
Notwithstanding the natural spatial limitations of the island, single family homes remain the
preferred housing type dominating all regions except for San Juan and Guaynabo. In San Juan
and Guaynabo, multi-family units (Walk-Ups, Mid-Rise, Condominiums), are the leader in the
market consisting of approximately 80% of all units sold.

9. Using the weighted average from the sale activity in the San Juan Region, it can be inferred that
the market demand of multi-family housing (Walk-Ups, Mid-Rise, and Condominiums), units in
the $300,000 and over price is in a ratio of approximately 20% of the total units absorbed.
Based on the annual total market demand estimated for the 2005-2009 period, 3126 units per
year, it can be inferred that the San Juan Region could demand 625 Multi-family units per year in
the $300,000 and over price range ( 3126 * 20%). This would translate into
a potential market demand of 3,125 units ( 5 year period) .
Housing Supply
According to The study Demand for Housing in Puerto Rico 2005-2009, there is a supply of
2,624 units in the San Juan Region. This data confirms our findings as noted in the above Future
Projects table. The units accounted in the supply chain are only those units available and planned
as of the 2nd quarter of 2007.
The new units needed minus the total available and planned supply results in the residual
demand (See table below).
5 Year period
Per Year
Demand
3125
625
Supply
2624
525
Residual Demand
501
100
Based on the inferred demand estimate there is a projected unattended Multi-family housing
demand in the San Juan Region of 501 units over the 2005-2009 period or approximately 100
units per year for properties in the $300,000 and over price range.

10. Absorption Rate
This market analysis assumes that the project will be finished in the winter of 2009, or twentyfour months after the effective date of this report. The available supply should be absorbed in
just over four (4) years (2,624 available units / 625 units per year = 4.2 years). As of the
estimated project completion date 1,374 of the available and planned supply will still remain in
the market (2,624 available units – 1,250 units demanded in 2 years).
Based on the market demand of 625 units per year, it was assumed that new units will be
developed to cater to this market. Assuming 500 unaccounted units enter this market along with
the subject project, a total of 2,070 units (the proposed project 196 units plus the assumed 500
new units and 1,374 of existing inventory) will cater to the $300,000 and over price range as of
the proposed completion date.
The proposed project should have a capture rate of nearly 9.4%. This is assuming it commands
an equal market share to its percentage of the total supply (196 units of the proposed project /
1,374 assumed total available units + 500 new units + 196 units).
Based on the estimated market capture rate and the annual market demand of 625 units per year
for the $300,000 and over market, the proposed project’s absorption rate should approximate 58
units per year (9.4% x 625).
The above noted absorption rate would conclude total project sell out by approximately 3.3
years (average sell out of 58 units per year).

11. Conclusion
The proposed project’s location is very promising. Although located physically in Bayamón,
it is for all intents and purposes considered “Guayabon”. As can be noted in the circulation
analysis, the site is very accessible to Bayamón, Guaynabo, Caguas and San Juan.
The site’s topography is mountainous. The highest and best use is to build multi-family
homes, preferably with an elevator. This should allow for the least site development costs
and maximum density.
The unit mix should consider the first home market with 2/2 and 3/2 home models with 1,
100 S.F. and 1,400 S.F. respectively.
The empty nester and single family target market should represent a majority of home
buyers. The target market will most likely need to sell their homes in order to buy at the
proposed project. The project’s competitive advantage should be to provide a comfortable
unit with all the amenities of a luxury condominium; elevator, security, covered parking, high
bath to bed ratio, and closet space.
Assuming a conservative $230 SF price point (adjusted for 2 years), the above noted MidRise apartments should range in price from $253,000 to $322,000. The penthouse units
should average $379,000.
The supply of inventory is projected to dwindle within the next 24 four months from 3,125 to
2,070 units in the San Juan Market Region. The proposed project should capture 9.4% of this
supply and sell out in approximately 3.3 years (average sell out of 58 units per year).