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Driþnby SUCCESS
rang
SENSINGfrom the
field
Driþnby SUCCESS
rang
VALUE PROPOSITION CANVAS
Driþnby SUCCESS
rang
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
GAIN CREATORS
PAIN RELIEVERS
PRODUCTS
& SERVICES
OBSERVE
YOUR CUSTOMER
WHY?
DESIGN
YOUR PRODUCT
WHAT?
ACHIEVING
FIT
Driþnby SUCCESS
rang
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
WHAT FUNCTIONAL JOBS?
WHAT EMOTIONAL JOBS?
WHAT SOCIAL JOBS?
WHAT BASIC NEEDS?
Driþnby SUCCESS
rang
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
Publishing
add
Managingreservations
Booking
easily
Driþnby SUCCESS
rang
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
WHAT bad feeling?
WHAT difficulties?
WHAT barrierS?
WHAT risk?
WHAT cost?
Driþnby SUCCESS
rang
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
Publishing
add
Managingreservations
Booking
easily
Guest
damage
Trust &safety
Driþnby SUCCESS
rang
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
WHAT makes life easier?
WHAT expectations?
WHAT delights?
WHAT savings?
How do customers measure success?
Driþnby SUCCESS
rang
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
Publishing
add
Managingreservations
Booking
easily
Guest
damage
Trust &safety
Additionalrevenue
Community
Choice
Price
Local
Experience
Driþnby SUCCESS
rang
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
CRUCIAL OR TRIVIAL?
LIST OF PRODUCTS
WHICH ONES HELP TO GET JOBS DONE?
Driþnby SUCCESS
rang
PRODUCTS
& SERVICES
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
Publishing
add
Managingreservations
Booking
easily
Guest
damage
Trust &safety
Additionalrevenue
Community
Choice
Price
Local
Experience
Community
market place
for unique
spaces
Driþnby SUCCESS
rang
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
HOW DO THEY RELIEVE PAIN?
PAIN RELIEVERS
Driþnby SUCCESS
rang
PRODUCTS
& SERVICES
PAIN RELIEVERS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
Publishing
add
Managingreservations
Booking
easily
Guest
damage
Trust &safety
Additionalrevenue
Community
Choice
Price
Local
Experience
Community
market place
for unique
spaces AirBnB
host
guarantee
Profile &Reviews
Profile &
Photo
Driþnby SUCCESS
rang
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
HOW DO THEY CREATE GAINS?
PAIN RELIEVERS
Driþnby SUCCESS
rang
GAIN CREATORS
PRODUCTS
& SERVICES
PAIN RELIEVERS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
Publishing
add
Managingreservations
Booking
easily
Guest
damage
Trust &safety
Additionalrevenue
Community
Choice
Price
Local
Experience
Community
market place
for unique
spaces
Profile &Reviews
Profile &
Photo
AirBnB
host
guarantee
AirBnB TV
AirBnBMeetUps
Incentive
Policy
Driþnby SUCCESS
rang
Designing PRODUCTS
that
people
want
Driþnby SUCCESS
rang
fill out the canvas for
your focus customer
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
PAIN RELIEVERS
Driþnby SUCCESS
rang
15CUSTOMER
FOCUS Groups5 LCPs
1 focus
customer
1 MC member
Driþnby SUCCESS
rang
➡ iGIP TN Takers : Asitima
➡ iGCDP TN Takers : Vinay
➡ oGIP + oGE Students
EPs : Nakul
➡ oGCDP EPs : Viggy
➡ GL Students : Popo
➡ Financial Partners for
Events + iGCDP : Ankith
➡ Alumni : Spatika
CUSTOMER FOCUS GROUPS
➡ GL Members : Lara
➡ iGIP Trainees : Chuck
➡ iGCDP Trainees : Pranav
➡ Parents of EPs : Sanya
➡ Parents of Members : Val
➡ IR : Hussain
➡ iGE : Shail
➡ oGE Entrepreneurs : Alok
➡ Universities : KD
GROUP I
1. Ashreet
2. Gorkey
3. Pratik M
GROUP II
1. Krishesh
2. Aman S
3. Hunny
GROUP III
1. Vivek
2. Saurav
3. Yasmeen
GROUP IV
1. Lakhan
2. Arnav
3. Karteek
4. Kartik
GROUP V
1. Praneet
2. Shlok
3. Akanksha
GROUP VI
1. Aditya K
2. Anshuman
3. Aditya S
iGIP TN Takers
Asitima
iGCDP TN Takers
Vinay
oGIP & oGE EPs
Nakul
oGCDP EPs
Vignesh
GL Students
Popo
GL Members
Lara
GROUPS ALLOCATIONS
GROUP I
1. Madhur
2. Aakash
GROUP II
1. Rajat
2. Yasmeen
GROUP III
1. Tanisha
2. Gaurav
3. Nikita
GROUP IV
1. Bipul
2. Gaurav J
3. Sushil
GROUP V
1. Koushik
2. Aditya S
3. Vishwaja
GROUP VI
1. Akshay
2. Abhinav
Financial Partners
Ankith
iGIP Trainees
Chuck
iGCDP Trainees
Pranav
Parents of EPs
Sanya
Parents of Members
Valentina
IR
Hussian
GROUPS ALLOCATIONS
GROUP I
1. Saksham
2. Tushar J
GROUP II
1. Akshay Jain
2. Harsh
GROUP III
1. Devik
2. Ashutosh
3. Sudhanshu
GROUP IV
1. Karan
2. Suraj
iGE
Shail
oGE
Alok
Universities
KD
Alumni
Spatika
GROUPS ALLOCATIONS
Driþnby SUCCESS
rang
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
PAIN RELIEVERS
fill out the canvas for
your focus customer
Driþnby SUCCESS
rang
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
PAIN RELIEVERS
test your assumptions with
your focus customer
📱 📲
what’s your
biggest headache?
Driþnby SUCCESS
rang
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
PAIN RELIEVERS
ADJUST your assumptions IN
your CANVAS
THIS IS NOT
IMPORTANT FOR
THE CUSTOMER…
Driþnby SUCCESS
rang
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
PAIN RELIEVERS
ADJUST your assumptions IN
your CANVAS
WE DIDN’T CONSIDER
THIS THAT IS
IMPORTANT TO THE
CUSTOMER…
Driþnby SUCCESS
rang
GAIN CREATORS
GAINS
PAINS
CUSTOMER
JOB(S)
✓ ____
✓ ____
๏ ____
PRODUCTS
& SERVICES
PAIN RELIEVERS
REDESIGN
your CANVAS
Driþnby SUCCESS
rang
Are WE addressing
essential customer
gains?
Are WE addressing
extreme customer
pains?
Driþnby SUCCESS
rang
Moving through the
SESSION, what did
you notice about
yourself & AIESEC?
Driþnby SUCCESS
rang
SENSINGfrom the
field

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Sensing