Sam Smith is presenting a senior project branding system for Bry-Air Inc., a leading manufacturer of desiccant dehumidifiers. The project involves redesigning Bry-Air's branding assets, including their logo, letterhead, business cards, website homepage, brochure, fact sheet, and envelopes. Sam met with Bry-Air's marketing manager and agreed to spend two days a week working on the new branding system and getting feedback to ensure the updated look helps Bry-Air attract new clients in industries like pharmaceuticals, food, and electronics that require moisture removal solutions. Potential risks include time constraints and picky client feedback, which Sam will aim to prevent by staying on schedule and finding compromises that satisfy the client

1. Sam smith
senior project presentaton
Branding System for Bry-Air Inc.

2. The Business
Bry-Air was founded in 1964 and has been a customer-focused leader in the field of desiccant
dehumidification for over 40 years. Located in Sunbury, Ohio the company is one of the leading
manufacturers of dehumidifiers and sells desiccant dehumidifier products and systems for technically
complex applications with critical quality requirements in both industrial and commercial markets.
The companies that would use their dehumidification units would be businesses in the following fields:
pharmaceuticals; food; electronics; medical; military; storage; education; restaurant; water treatment;
surface preparation; plastics and many others to solve their unique moisture removal problems.

3. The business part II
This basic dehumidification process uses a special humidity-absorbing material called a desiccant, which
is exposed to the air to be conditioned. The humidity-saturated material is then moved to a different
location, where it is "recharged" to drive off the humidity, typically by heating it. The desiccant is usually
mounted on a belt or other means of transporting it during a cycle of operation.
Competitors of Bry-Air are: Munters, Kathabar, and Trane.

4. target audience
Since the company makes dehumidification units for companies in the following industries:
pharmaceuticals; food; electronics; medical; military; storage; education; restaurant; water treatment;
surface preparation; plastics and many others to solve their unique moisture removal problems.
The target audience of my branding system will be people in these industries. The will be looking for a
system that is clean cut, to the point and something that is going to keep their attention. The more
professional the system is the better chance that companies will hire Bry-Air to solve their desiccant
dehumidification. This is an adult business, so target audience is going to be adults.

5. The Problem/project
The problem is that Bry-Air needs a new branding system. The current one that they have is old and
outdated. They need a fresh new look to hopefully draw in some new clients and for the company to
continue growing and serving the industry that it does. After talking to Bry Air, the marketing manager
and I agreed in re-creating the following things for the company.
In this branding system I will create the following for the company:
• Logo
• Letterhead
• Business Card
• Website Homepage Mock
• Meat Brochure
• Company Fact Sheet
• Envelope design

6. Assumptions and risks
 Expectations and commitments from both you and your client.
The client and I plan on spending on two days a week working on the branding system.
That way I can get valuable feedback asap. Emailing work back and forth might also
happen.
 What might go wrong?
Time constraints, client being too picky.
 What will you do to prevent it?
Work as much as I can to not fall behind and find a happy medium for the client, and try
to do whatever they want me to. If any serious problems arise, I will talk to the client
and come up with the best solution to problems and issues.