2012 presentation to Sendgrid Delivered on transactional email, ecommerce, and a robot hardware product

1. SPHERO
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2. Don’t Know
Don’t Care
Do Know
Don’t Care
Don’t Know
Do Care
Do Know
Do Care
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3. Don’t Know
Don’t Care
everyone starts here
Do Know
Don’t Care
Don’t Know
Do Care
Do Know
Do Care
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4. Don’t Know
Don’t Care
everyone starts here
Do Know
Don’t Care
you are selling insurance
Don’t Know
Do Care
Do Know
Do Care
4

5. Don’t Know
Don’t Care
everyone starts here
Do Know
Don’t Care
you are selling insurance
Don’t Know
Do Care
your mother
Do Know
Do Care
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6. RAZOR
A weapon you rub against your face every morning to make
yourself more attractive.
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7. Don’t Know
Don’t Care
everyone starts here
Do Know
Don’t Care
you are selling insurance
Don’t Know
Do Care
your mother
Do Know
Do Care
congratulations!
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8. 8

9. 8

10. 9

11. BETTER EVERY DAY
But how do we tell everyone?
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12. BETTER EVERY DAY
But how do we tell everyone?
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13. TRANSACTIONAL EMAIL
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14. TRANSACTIONAL EMAIL
“Hey Everybody” vs. “Hey You”
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15. ENGAGE FANS
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16. SURPRISE AND DELIGHT
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17. The Gang Says Hi
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18. THE UNCANNYVALLEY
OF EMAIL
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19. THE CHECKBOX IS
NOT ENOUGH
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20. MORETRANSACTIONAL
EMAILTOTHE RESCUE
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21. @willronco @gosphero
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