Making file sharing easier than ever before! The easiest way to send files across devices. Send Anywhere available on - Google Play Store: http://market.android.com/details?id=com.estmob.android.sendanywhere - iOS App Store: https://itunes.apple.com/app/id596642855 - Chrome Web Store: https://chrome.google.com/webstore/detail/send-anywhere-file-transf/hihbikoooaenkpdooehgemieligjejcb - Web Site: https://send-anywhere.com

1. The easiest way to send files across devices
!
Jan 2014
!1

2. Company Overview
estmob, Inc.!
•
Founder, CEO: Oh, Yoonsik!
•
Founded: 7/25/2012!
•
Team size: 4 members!
•
Service!
•
Send Anywhere (Android, iOS, Web)!
•
Dynamic Keyboard (Android)!
•
Awards: Korea Mobile App Award 2013 “Top apps in May”!
•
Office: 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea
!2

3. Team
Oh, Yoonsik
Founder & CEO
Lee, Kyeongho
Software Engineer!
Android / iOS
Park, Haeil
Software Engineer!
Server / Web
Kang, Suhyuk
Business Development
15 years IT service experience
at ESTsoft, Inc.
zum.com, Cabal Online, altools, KHT iDisk
8 years IT development experience
at Digital Knowledge / Kodicom
9 years IT service experience
at ESTsoft, Inc.
zum.com, Cabal Online
9 years at LG Display, kozaza
Strategy & Business Developments
!3

4. File Sharing Trends
Top

5. concerns

6. with

7. cloud
Rising

8. alternatives
•
Security

9. of

10. a

11. service

12.
•
Private

13. Cloud

14. /

15. No

16. Cloud

17.
•
Storage

18. limitations

19.
•
Unlimited

20. Cloud

21.
•
Low

22. syncing

23. speed
•
Local

24. Cloud

25. /

26. P2P
🔗 BitTorrent doubles Sync userbase to 2
million in a month, says it’s growing twice as
fast as Dropbox did
!4

27. File Sending options
General
Self-to-Self
Self-to-Others
•
Cloud

28. service

29.
•
Messenger,

30. SMS

31.
•
email

32.
•
email

33.
•
USB

34. or

35. Cable

36.
•
Cloud

37. service

38.
•
file

39. hosting

40. service

41. url
•
File

42. hosting

43. service

44. url
•
•
Waiting

45. for

46. upload

47. completion

48.
•
Tricky

49. settings

50. for

51. sharing

52. permission

53.
•
!5
Reduced

54. image

55. quality

56. (messenger)

57.
•
Bad

58. experiences

59.
happens
File

60. type

61. /

62. size

63. limitations

64.
Security,

65. Speed,

66. Sync

67. missing

68. files,

69. etc..

70. Target

71. Users
Inexperienced

72. or

73. Over-experienced
✓
Hesitating users
Cloud Users
• It’s

74. too

75. hard!

76.
✓
Weary users
• I

77. hate

78. all

79. the

80. limitations!

81.
• Cumbersome

82. login

83.
• Storage

84. size

85.
• What

86. is

87. Sync?

88.
• Speed

89.
• Tricky

90. setting
• Security
!6

91. Market

92. Size
Global

93. internet

94. users
Dropbox

95. users
2.5b
200m
Clouds

96. are

97. expanding,

98.
Still

99. only

100. 10%

101. of

102. people

103. are

104. in

105. the

106. use

107. of

108. it.
Source: US Census Bureau, InternetWorldStats, CNNIC, Cisco, dropbox press release, correct as at Jan 2014
!7

109. Unique

110. Value

111. Proposition
The

112. easiest

113. way

114. to

115. send

116. files

117. across

118. devices

119.
!
• Simple

120. -

121. no

122. Login,

123. no

124. Sync,

125. no

126. Permissions

127.
• Fast

128. -

129. Optimized

130. transferring

131. path

132.
• Secure

133. -

134. no

135. Going

136. through

137. servers

138.
• Limitless

139. -

140. Size/Number

141. of

142. files

143. unlimited

160. Free

161. of

162. network

163. or

164. distance

165. conditions

166.
!8

167. Easy,

168. Fast
Cross

169. platform , Cross

170. Network
File

171. Transfer

172. Service
LTE 3G
Local area, Long distance
Receive
Send
One time “KEY”
Paring with 6-digit numbers
(ex. 468756)
!9

173. How

174. it

175. works
Send
Send

183. ▶

185. Select

186. file

187. type

189. ▶
Select

190. Files

194. ▶

196.
Get

197. 6-digit

198. one

199. time

200. “KEY”
Receive
PC

201. Web

202.
▶

203. send-anywhere.com
Receive

208. ▶

212. input

213. 6-digit

214. “KEY”
!10
▶

215. Completion

216. Why

217. so

218. FAST?
Offering the fastest possible transfer path
Thru

219. Optimal

220.
server

221. nodes

222.
-

223. Fastest

224. Path
Direct

225. P2P
if

226. possible
!11
CCL:

227. World

228. by

229. Janique

230. Le

231. Bail

232. from

233. The

234. Noun

235. Project

236. Comparison
X

237.
Messengers
Sending

238. original

239. images

240.
✓

241.
X Sending

242. 10+

243. images

244. at

245. once ✓
X

246.
email
✓

247.
X
Secure

249. Fast
✓
X

250.
Clouds
No

251. login

252. accounts

253.
No

254. email

255. address

256.
✓

257.
X
Sending

258. large

259. files
✓
!12

260. Contenders
mobile⬌mobile
mobile⬌PC
⃝
Send Anywhere
PC⬌PC
⃝
bump
⃝
AirDrop
⃝
⃝
x
Hoccer
⃝
Airlike
⃝
x
Beam
Cross-Platform
⃝
Distance
⃝
⃝
⃝
⃝
Remarks
Free from Device, Platform, Network
x
Acquired by Google, Service Closing (Jan2014)
x
x
Across Apple devices - WiFi, bluetooth
x
x
x
Across Android devices - NFC
x
x
◌
x
Germany, Gesture UI
⃝
x
x
x
x
Rusia, iPhone Gesture UI
ProxToMe
⃝
x
x
x
x
Italy
Phrizebe
⃝
x
x
x
x
Superbeam
⃝
x
x
x
x
⃝
WiFi
Ge.tt
x
x
⃝
x
⃝
Instant URL, acquired by e-conomic international
Minbox
x
x
⃝
x
⃝
Instant URL, Mac
feem
⃝
Chirp
⃝
ES File Exploroer
⃝
⃝
⃝
⃝
x
Cameroon
x
x
⃝
◌
x
UK, Sound pairing
x
x
x
China
!13

261. Differentiation
Cross-Platform
Cross-Network
Create
Cloud

262. Storage

263.
Sales
Reduce
Easy

264.
UX
Raise
Eliminate
Gesture

265. UI
!14
Self-to-Others
Self-to-Self

266. Future

267. Direction
To

268. Be
As

269. Is
Send

270. across

271. Devices

272.
(Self-to-Others)
✓ my

273. devices

274.
Sync

275.
(Self-to-Self,

276. Local

277. Cloud)
Send

278. across

279. Devices

280.
(Self-to-Others)
!15
+

281. External

282. service

283. integration

284.
+

285. File

286. download

287. Tracking

288.
+

289. etc

290. Release

291. History
•
Android

292. App

294. Web

295. Service

296. -

297. 2012.10

298.
•
iOS

299. App

300. -

301. 2013.

302. 2

303.
•
Altoolbar

305. Swing

306. Browser

307. -

308. 2013.

309. 6

310.
web
•
Chrome

311. App

312. -

313. 2013.

314. 8
!16

315. Usage
(As

316. of

317. Dec.

318. 2013)
250k
100k
180k
Cumulative

319. Download
Monthly

320. Active

321. Users
Monthly

322. File

323. Transfer
•
•
Android

324. 200k

325.
iOS

326. 50k
•
•
•
Android

327. 58k

328.
iOS

329. 18k

330.
WEB

331. 24k
!17
•
•
Send

332. 150k

333.
Receive

334. 180k
※

335. Excludes

336. Altoolbar

338. Swing

339. Browser

340. usage

341. Milestones
[Monetization]
2016~
GROWTH

344.
•
•
2015
2014
2013
BM Optimization
MAU 5M
Transition

345. to

346. Growth
Product

347. /

348. Market

349. Fit
Problem

350. /

351. Solution

352. Fit
[Building the Growth Engine]!
• User Retention 40%↑
• MAU 1M
[Proving the Idea]
• MAU 100k
!18

353. Making file sharing
easier than ever before.
!19

354. Thank

355. You!
Contact Info.
Oh, Yoonsik ohys@estmob.com
Kang, Suhyuk suhyuk@estmob.com
36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea
!20