6. Panda Update AmitSinghal: Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda. PANDA? Źródłoobrazka: mymatestretchy.com
7. Zmiana wdrożona na google.com wpłynęła na 12% zapytań w USA Globalny update dla krajów anglojęzycznych wpłynął dodatkowo na 2% zapytań w USA Cel: zmniejszenie widoczności stron niskiej jakości Update na początku dotyczył tylko dużych serwisów “Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year,” PANDA?
10. How do you recognize a shallow-content site? We asked the raters questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?” Using a rigorous set of questions, everything from. “Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?” And based on that, we basically formed some definition of what could be considered low quality. . CONTENT IS…
12. But how do you implement that algorithmically? I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. You can imagine in a hyperspace a bunch of points, some points are red, some points are green, and in others there’s some mixture. Your job is to find a plane which says that most things on this side of the place are red, and most of the things on that side of the plane are the opposite of red. CONTENT IS…
18. Wytyczne dotyczące treści: oceń swoją witrynę pod kątem jakości treści. Słabej jakości treści rozbuduj lub przekieruj podstrony ze słabą jakością na najbardziej zbliżoną tematycznie podstronę w serwisie lub na stronę główną, postaraj się określić czego szukają internauci – co ich interesuje i jakie problemy starają się rozwiązać, aby móc przygotować odpowiednie treści, postaraj się urozmaicić treści o multimedia – zdjęcia i filmy video. postaraj się zwiększyć zaangażowanie odbiorcy i świadomość marki za pomocą różnych kanałów, takich jak np. social media. CONTENT IS… Źródłoobrazka: Twitter.com
20. “One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.” CONTENT IS…
22. Duplicate content and canonicalization There are two common ways to signal what your preferred versions of your content are: By using 301 redirects to point to your preferred versions, or by using the rel="canonical" link element. „I have added a NOINDEX, FOLLOW meta tag to all the tags and category pages except the first ones.” „I have deleted all useless tags now and the clean-up continues. Tags add new pages to your blog that aren’t any useful to the reader.” BUDOWA STRONY Źródłoobrazka: labnol.org
23. Another commonly seen issue is that some sites have error pages which do not return an error HTTP result code, but instead return the HTTP success code 200. Only documents that are actually available should reply with the HTTP success result code 200. When a page no longer exists, it should return a 404 (Not found) response BUDOWA STRONY
25. "If Google crawls 1,000 pages/day, Googlebotcrawlingmanydupecontentpagesmayslow down indexing of a largesite. In thatscenario, do yourecommendblockingdupesusing robots.txt orisusing META ROBOTS NOINDEX,NOFOLLOW a betteralternative?" „Look, let us crawl all the content, we'll figure out what parts of the site are dupe (so which sub-tree are dupes) and we'll combine that together.” … I would really try to let Google crawl the pages & see if we can figure out the dupes on our own. IGNORE SEO
26. IGNORE SEO Podsumowanie żony: W takim razie pomimo tego, że nic nie wiadomo, to jednak wszystko wiadomo i to już od dawna
