This document summarizes a conference presentation on semiotics, software, and media visualization. It discusses using media visualization to analyze large amounts of visual media and observe patterns over time. It provides examples of visualizing a Van Gogh's artwork production and simulating biological systems. The presentation addresses making the invisible aspects of visual media visible, such as visual features, spatial and temporal patterns, and software operations. It emphasizes documenting the scientific experience behind images to provide context and foster different types of visual experiences.