2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Teori Fungsionalisme Kulturalisasi Talcott Parsons (Dosen Pengampu : Khoirin ...nasrudienaulia
Dalam teori fungsionalisme kulturalisasi Talcott Parsons, konsep struktur sosial sangat erat hubungannya dengan kulturalisasi. Struktur sosial merujuk pada pola-pola hubungan sosial yang terorganisir dalam masyarakat, termasuk hierarki, peran, dan institusi yang mengatur interaksi antara individu. Hubungan antara konsep struktur sosial dan kulturalisasi dapat dijelaskan sebagai berikut:
1. Pola Interaksi Sosial: Struktur sosial menentukan pola interaksi sosial antara individu dalam masyarakat. Pola-pola ini dipengaruhi oleh norma-norma budaya yang diinternalisasi oleh anggota masyarakat melalui proses sosialisasi. Dengan demikian, struktur sosial dan kulturalisasi saling memengaruhi dalam membentuk cara individu berinteraksi dan berperilaku.
2. Distribusi Kekuasaan dan Otoritas: Struktur sosial menentukan distribusi kekuasaan dan otoritas dalam masyarakat. Nilai-nilai budaya yang dianut oleh masyarakat juga memengaruhi bagaimana kekuasaan dan otoritas didistribusikan dalam struktur sosial. Kulturalisasi memainkan peran dalam melegitimasi sistem kekuasaan yang ada melalui nilai-nilai yang dianut oleh masyarakat.
3. Fungsi Sosial: Struktur sosial dan kulturalisasi saling terkait dalam menjalankan fungsi-fungsi sosial dalam masyarakat. Nilai-nilai budaya dan norma-norma yang terinternalisasi membentuk dasar bagi pelaksanaan fungsi-fungsi sosial yang diperlukan untuk menjaga keseimbangan dan stabilitas dalam masyarakat.
Dengan demikian, konsep struktur sosial dalam teori fungsionalisme kulturalisasi Parsons tidak dapat dipisahkan dari kulturalisasi karena keduanya saling berinteraksi dan saling memengaruhi dalam membentuk pola-pola hubungan sosial, distribusi kekuasaan, dan pelaksanaan fungsi-fungsi sosial dalam masyarakat.
Laporan Pembina Pramuka SD dalam format doc dapat anda jadikan sebagai rujukan dalam membuat laporan. silakan download di sini https://unduhperangkatku.com/contoh-laporan-kegiatan-pramuka-format-word/
Pendampingan Individu 2 Modul 1 PGP 10 Kab. Sukabumi Jawa BaratEldi Mardiansyah
Di dalamnya mencakup Presentasi tentang Pendampingan Individu 2 Pendidikan Guru Penggerak Aangkatan ke 10 Kab. Sukabumi Jawa Barat tahun 2024 yang bertemakan Visi dan Prakarsa Perubahan pada SMP Negeri 4 Ciemas. Penulis adalah seorang Calon Guru Penggerak bernama Eldi Mardiansyah, seorang guru bahasa Inggris kelahiran Bogor.
Sebuah buku foto yang berjudul Lensa Kampung Ondel-Ondelferrydmn1999
Indonesia, negara kepulauan yang kaya akan keragaman budaya, suku, dan tradisi, memiliki Jakarta sebagai pusat kebudayaan yang dinamis dan unik. Salah satu kesenian tradisional yang ikonik dan identik dengan Jakarta adalah ondel-ondel, boneka raksasa yang biasanya tampil berpasangan, terdiri dari laki-laki dan perempuan. Ondel-ondel awalnya dianggap sebagai simbol budaya sakral dan memainkan peran penting dalam ritual budaya masyarakat Betawi untuk menolak bala atau nasib buruk. Namun, seiring dengan bergulirnya waktu dan perubahan zaman, makna sakral ondel-ondel perlahan memudar dan berubah menjadi sesuatu yang kurang bernilai. Kini, ondel-ondel lebih sering digunakan sebagai hiasan atau sebagai sarana untuk mencari penghasilan. Buku foto Lensa Kampung Ondel-Ondel berfokus pada Keluarga Mulyadi, yang menghadapi tantangan untuk menjaga tradisi pembuatan ondel-ondel warisan leluhur di tengah keterbatasan ekonomi yang ada. Melalui foto cerita, foto feature dan foto jurnalistik buku ini menggambarkan usaha Keluarga Mulyadi untuk menjaga tradisi pembuatan ondel-ondel sambil menghadapi dilema dalam mempertahankan makna budaya di tengah perubahan makna dan keterbatasan ekonomi keluarganya. Buku foto ini dapat menggambarkan tentang bagaimana keluarga tersebut berjuang untuk menjaga warisan budaya mereka di tengah arus modernisasi.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Teori Fungsionalisme Kulturalisasi Talcott Parsons (Dosen Pengampu : Khoirin ...nasrudienaulia
Dalam teori fungsionalisme kulturalisasi Talcott Parsons, konsep struktur sosial sangat erat hubungannya dengan kulturalisasi. Struktur sosial merujuk pada pola-pola hubungan sosial yang terorganisir dalam masyarakat, termasuk hierarki, peran, dan institusi yang mengatur interaksi antara individu. Hubungan antara konsep struktur sosial dan kulturalisasi dapat dijelaskan sebagai berikut:
1. Pola Interaksi Sosial: Struktur sosial menentukan pola interaksi sosial antara individu dalam masyarakat. Pola-pola ini dipengaruhi oleh norma-norma budaya yang diinternalisasi oleh anggota masyarakat melalui proses sosialisasi. Dengan demikian, struktur sosial dan kulturalisasi saling memengaruhi dalam membentuk cara individu berinteraksi dan berperilaku.
2. Distribusi Kekuasaan dan Otoritas: Struktur sosial menentukan distribusi kekuasaan dan otoritas dalam masyarakat. Nilai-nilai budaya yang dianut oleh masyarakat juga memengaruhi bagaimana kekuasaan dan otoritas didistribusikan dalam struktur sosial. Kulturalisasi memainkan peran dalam melegitimasi sistem kekuasaan yang ada melalui nilai-nilai yang dianut oleh masyarakat.
3. Fungsi Sosial: Struktur sosial dan kulturalisasi saling terkait dalam menjalankan fungsi-fungsi sosial dalam masyarakat. Nilai-nilai budaya dan norma-norma yang terinternalisasi membentuk dasar bagi pelaksanaan fungsi-fungsi sosial yang diperlukan untuk menjaga keseimbangan dan stabilitas dalam masyarakat.
Dengan demikian, konsep struktur sosial dalam teori fungsionalisme kulturalisasi Parsons tidak dapat dipisahkan dari kulturalisasi karena keduanya saling berinteraksi dan saling memengaruhi dalam membentuk pola-pola hubungan sosial, distribusi kekuasaan, dan pelaksanaan fungsi-fungsi sosial dalam masyarakat.
Laporan Pembina Pramuka SD dalam format doc dapat anda jadikan sebagai rujukan dalam membuat laporan. silakan download di sini https://unduhperangkatku.com/contoh-laporan-kegiatan-pramuka-format-word/
Pendampingan Individu 2 Modul 1 PGP 10 Kab. Sukabumi Jawa BaratEldi Mardiansyah
Di dalamnya mencakup Presentasi tentang Pendampingan Individu 2 Pendidikan Guru Penggerak Aangkatan ke 10 Kab. Sukabumi Jawa Barat tahun 2024 yang bertemakan Visi dan Prakarsa Perubahan pada SMP Negeri 4 Ciemas. Penulis adalah seorang Calon Guru Penggerak bernama Eldi Mardiansyah, seorang guru bahasa Inggris kelahiran Bogor.
Sebuah buku foto yang berjudul Lensa Kampung Ondel-Ondelferrydmn1999
Indonesia, negara kepulauan yang kaya akan keragaman budaya, suku, dan tradisi, memiliki Jakarta sebagai pusat kebudayaan yang dinamis dan unik. Salah satu kesenian tradisional yang ikonik dan identik dengan Jakarta adalah ondel-ondel, boneka raksasa yang biasanya tampil berpasangan, terdiri dari laki-laki dan perempuan. Ondel-ondel awalnya dianggap sebagai simbol budaya sakral dan memainkan peran penting dalam ritual budaya masyarakat Betawi untuk menolak bala atau nasib buruk. Namun, seiring dengan bergulirnya waktu dan perubahan zaman, makna sakral ondel-ondel perlahan memudar dan berubah menjadi sesuatu yang kurang bernilai. Kini, ondel-ondel lebih sering digunakan sebagai hiasan atau sebagai sarana untuk mencari penghasilan. Buku foto Lensa Kampung Ondel-Ondel berfokus pada Keluarga Mulyadi, yang menghadapi tantangan untuk menjaga tradisi pembuatan ondel-ondel warisan leluhur di tengah keterbatasan ekonomi yang ada. Melalui foto cerita, foto feature dan foto jurnalistik buku ini menggambarkan usaha Keluarga Mulyadi untuk menjaga tradisi pembuatan ondel-ondel sambil menghadapi dilema dalam mempertahankan makna budaya di tengah perubahan makna dan keterbatasan ekonomi keluarganya. Buku foto ini dapat menggambarkan tentang bagaimana keluarga tersebut berjuang untuk menjaga warisan budaya mereka di tengah arus modernisasi.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. SESANTI BAHASA BIMA
YANG MENGGUNAKAN LEKSIKON BINATANG
(SEBUAH KAJIAN ETNOLINGUISTIK)
Oleh: Siti Raudloh A4C009030
2. Pembahasan
1 Latar Belakang Masalah 6 Kerangka Pikir
2 Tujuan Penelitian 7 Metode Penelitian
3 Lingkup Penelitian 8 Analosis Makna Metaforis
4 Manfaat Penelitian 9 Simpulan dan Saran
5 Landasan Teori
3. Latar Belakang Masalah
Bahasa
Sumber acuan sesanti
Sesanti bersifat metaforik. merupakan pengalaman dan
bentuk pikiran penuturnya.
Makna simbol
dalam sesanti
The Learning University
4. Tujuan Penelitian
– Memperlihatkan pengaruh latar belakang budaya
masyarakat Bima terhadap pembentukan sesanti.
– Menganalisis makna metaforis sesanti bahasa
Bima yang menggunakan leksikon binatang
melalui sudut pandang teori metafora
konseptual, teori perubahan tanda, dan teori
komponensial.
5. Lingkup Penelitian
Data
Binatang
Metaforis
Pengaruh
budaya SESANTI
Makna
metafora
Analisis
Komponen
makna
6. Manfaat Penelitian
RINCIAN
•Penambah khazanah keilmuan
•Inventarisasi karya sastra lisan
berupa sesanti
•Referensi
•Penambah wawasan
•Memperluas penelitian
7. Tinjauan Pustaka
Penelitian-penelitian Sebelumnya
- Khairina Nasution (2007) dalam makalahnya yang berjudul “Metafora dalam
Bahasa Mandailing: Persepsi Masyarakat Penuturnya”.
- Siusana Kweldju (2005) dalam penelitiannya yang berjudul “Metafora
Pungutan Lebih Berpotensi Mempengaruhi Struktur Konseptual Bangsa”.
- Ratih Novianty Marlan (2009) dalam tesisnya yang berjudul
“Konseptualisasi Metafora Emosi dalam Rubrik Konsultasi Majalah
Mingguan Wanita Femina”.
- Widya (2010). Dalam tesisnya yang berjudul “Analisis Metaforis Pepatah-
Petitih Berbahasa Minangkabau Tentang Konsep Kepemimpinan: Studi
Tentang Kearifan Budaya”.
- Itara safitri (2011) dalam tesisnya yang berjudul “Konsep Demokrasi
dalam Pepatah-Petitih: Analisis Metafora dan Penerapannya dalam
masyarakat Minang Kabau”.
- Badrun (2006) dalam bukunya yang berjudul Struktur Dan Makna
Ungkapan Tradisional Bima-Dompu.
8. Landasan Teori
Metafora, kognisi dan
Etnolinguistik kebudayaan
Perubahan tanda Konsep Definisi metafora
bahasa sesanti
Komponen makna Teori metafora
konseptual
9. Kerangka Pikir
Teori Analisis
Metafora Sesanti
konseptual Pengetahuan
tentang
Tanda bahasa Perubahan tanda
latar belakang
Komponen budaya
makna Unsur metaforis
Komp. unsur metaforis
Makna metaforis sesanti
dan kaitan dg bud.
10. Metode Penelitian
Pengamatan
berpartisipasi
Penyediaan Data & wawancara
Model
for, model of
Analisis Data & analisis isi
Informal &
Penyajian Hasil Formal
11. Latar Belakang Budaya
Masyarakat Bima
- Orang Bima (dou Mbojo)
- Sosial budaya
Stratifikasi sosial
Polakekerabatan
Mata pencaharian
Sistem religi
Bahasa
12. ANALISIS MAKNA METAFORIS
SESANTI BAHASA BIMA
Identifikasi Makna Pengaruh
sesanti metaforis budaya
sesanti
Binatang ternak, piaraan, - Interpretasi - Mata pencaharian
unggas, ikan, reptilia, makna sesanti - Alam lingkungan
buruan - Relasi asosiasi - Pengalaman
13. 1. Binatang Ternak
(5) Weli sahe ade diwu
„Membeli kerbau di dalam lubuk‟
Ranah Sumber Ranah Sasaran
Membeli kerbau di dalam lubuk Membeli sesuatu yang tidak jelas
keberadaannya
Kerbau
KM: KM:
[binatang ternak] [sesuatu]
[suka berkubang]
Lubuk
KM: KM:
[bagian yang dalam di sungai, danau] [tidak tampak]
Perbandingan dan Pengalihan Konsep
Kerbau yang sedang berendam dipetakan sesuatu yang
tidak tampak
14. 2. Binatang Piaraan
(2) Bune ngao labo lako mpanggana
„Seperti kucing dengan anjing bertengkarnya‟
Ranah Sumber Ranah Sasaran
Seperti kucing dengan anjing Dua orang yang selalu bertengkar
bertengkarnya
Kucing Manusia
KM: KM:
[binatang peliharaan] [makhluk berakal budi]
[musuh anjing] [suka bertengkar]
Anjing Manusia
KM: KM:
[binatang peliharaan] [makhluk berakal budi]
[musuh kucing] [suka bertengkar]
Perbandingan dan Pengalihan Konsep
Sifat kucing ketika bertemu dengan anjing dipetakan pada
sifat manusia
15. 3. Binatang Unggas
(18) Ma-gogu-ra bune janga ma noto sia, coro-coro ka-male weki
„Sakitlah kamu seperti ayam yang memakan garam, pura-pura lemas‟
Ranah Sumber Ranah Sasaran
Sakitlah kamu seperti ayam yang Orang yang berpura-pura sakit karena
memakan garam, pura-pura lemas kesalahan yang disengaja diketahui
orang lain
Ayam
KM: KM:
[binatang piaraan] [manusia berakal budi]
[makan biji-bijian]
Garam
KM: KM:
[bumbu dapur yang rasanya asin] [melakukan kesalahan dengan sengaja]
Lemas
KM: KM:
[tidak berdaya] [pura-pura sakit]
Perbandingan dan Pengalihan Konsep
Ayam yang lemas karena makan garam dipetakan pada
sifat manusia
16. 4. Binatang Jenis Ikan
(13) Aina eda-mu to’i uta simbu ma mbisa
„Jangan kamu melihat dan meremehkan ikan lele yang pingsan‟
Ranah Sumber Ranah Sasaran
Jangan kamu melihat dan Jangan meremehkan hal yang sepele,
meremehkan ikan lele yang pingsan karena boleh jadi hal itu akan
mendatangkan bahaya besar
Ikan lele
KM: KM:
[jenis ikan air tawar] [hal yang sepele]
[memiliki sengatan yang menyakitkan]
[kuat bertahan hidup]
Pingsan
KM: KM:
[tidak sadar] [kelihatannya tidak berbahaya]
Perbandingan dan Pengalihan Konsep
Ikan lele yang pingsan dipetakan pada sesuatu yang sepele
17. 5. Binatang Reptilia
(14) Mu-nduku-si sawa aina dimbalakai dana, aina dimpokakai
wobo, pala sawa na made.
„Kalau memukul ular jangan sampai berbekas pada tanah,
jangan mematahkan cambuk, tetapi ularnya yang akan mati‟
18. Ranah Sumber Ranah Sasaran
Kalau memukul ular jangan sampai Kehatia-hatian dalam menegakkan
berbekas pada tanah, jangan hukum, jangan korbankan orang yang
mematahkan cambuk, tetapi ularnya diadili ataupun hukum
yang akan mati
Ular
KM: KM:
[binatang melata] [orang yang bersalah]
[tubuhnya agak bulat memanjang]
Tanah
KM: KM:
[permukaan bumi] [tempat manusia tinggal]
Mematahkan
KM: KM:
[memutuskan] [mencederai]
[mengorbankan]
Cambuk
KM: KM:
[alat untuk melecut binatang] [hukum]
Perbandingan dan Pengalihan Konsep
Aktivitas memukul ular dipetakan pada kehati-hatian dalam
hukum
19. 6. Binatang Buruan
(19) Aina bune ngepa maju, cili tuta ka-ntea loki
„Jangan seperti sembunyinya rusa, sembunyikan kepala kelihatan pantat‟
Ranah Sumber Ranah Sasaran
Jangan seperti sembunyinya rusa, Menyembunyikan satu kesalahan, tapi
sembunyikan kepala (tapi) kelihatan malah membuka kesalahan yang lain
pantat
Rusa
KM: KM:
[binatang pemakan tanaman] [manusia]
[tanduknya panjang bercabang]
kepala
KM:
[bagian tubuh binatang yang ada KM:
tanduknya] [menyembunyikan kesalahan]
Pantat
KM: KM:
[bagian tubuh belakang] [membuka kesalahan yang lain]
Perbandingan dan Pengalihan Konsep
Perilaku rusa dipetakan pada sifat manusia
20. Relasi Asosiasi Ranah Sumber dan Ranah Sasaran
Sifat
Relasi asisiasi Keadaan
Aktivitas
