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The document discusses how Domino's Pizza transformed their business through a focus on relationships over transactions. It describes how they prioritized customer satisfaction and relationships through initiatives like online ordering and tracking. Domino's was able to successfully turn around their business by listening to customers and putting relationships first.

Business Entertainment & Humor

Russell Weiner

CMO of Domino’s Pizza

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株式会社ディレクタスの事業概要や提供サービスに関する紹介資料です。ディレクタスではクロスチャネルコミュニケーションに関するコンサルティング、クロスチャネルキャンペーンマネジメント(CCCM) / BtoCマーケティングオートメーションやEメール配信システムの導入支援、コンテンツの企画制作、運用アウトソーシングを行っています。CCCMはSalesforce Marketing Cloud (旧ExactTarget), Oracle B2C Cross-Channel Marketing(旧Responsys), IBM Silverpop Engage, Probance Hyper Marketing, Pitney Bowes Portraitなどの BtoCマーケティングオートメーションを扱っています。 Website: http://www.directus.co.jp Facebook: https://www.facebook.com/directus.co.jp Twitter: https://twitter.com/Directus_jp Tel:03-5719-7090 書籍「BtoC向けマーケティングオートメーション CCCM入門」http://www.amazon.co.jp/dp/4802090218/

今なぜマーケティング自動化ソリューションが必要なのか？

Directus Inc.(ディレクタス)

2014年4月24日に開催されたピツニーボウズソフトウェア社とディレクタスの共催セミナーでの講演スライドです。セミナー詳細ページ：http://directus.co.jp/news/seminar/140424/ マーケティングオートメーション(MA)とクロスチャネル・キャンペーンマネジメント(CCCM)の違いやCCCMの定義、基本機能や分類、そしていまなぜCCCMが必要とされているかについて解説しています。またコミュニケーションチャネルについてもEメールに加えてモバイルチャネルのアプリのプッシュ通知やLINEビジネスコネクトについても紹介しています。ディレクタス CCCMサービスページ：http://directus.co.jp/service/cross_channel_campaign_management/

キャンペーンマネジメントシステムを導入する前に絶対知っておくべき5つの事

Directus Inc.(ディレクタス)

2014年3月12日に株式会社ブレインパッドとディレクタスで共催したセミナー資料です。セミナー詳細ページ：http://directus.co.jp/news/seminar/140312/ 一口にクロスチャネル・キャンペーンマネジメント（CCCM）とは言っても様々な種類があります。CCCMに関する基礎的な知識と製品の由来による大きな違いを解説しています。

データで切り開くCRMのエキサイティングな未来

Directus Inc.(ディレクタス)

2014年2月4日にアタラ合同会社と共催しましたセミナー「DMPとアトリビューションから見えてくる新しいCRMのかたち」でのディレクタス講演スライドです。セミナー詳細ページ：http://directus.co.jp/news/seminar/140204/ プライベートDMPのCRM活用に関する最新動向とともに、クロスチャネル・キャンペーンマネジメント(CCCM)等を利用して自動化されたCRM型コミュニケーションの最新事例などについてもご紹介しています。ディレクタスCCCMサービス紹介ページ：http://directus.co.jp/service/cross_channel_campaign_management/

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