it is a esd project containing business ideas

1. PEACE JUSTICE
CITIZENSHIP
THE ACHIEVERS
GROUP

2. TEAM MEMBERS
 NEHA VERMA
 BA.LLB(H)
 221001503047
 DEBAPRIYA DAS
THAKUR
 BA.LLB(H)
 221001503029
 ATIKA FATEMA
 BA.LLB(H)
 221001503059
They are team members but they cannot come
today to represent the project: RAHUL RAJ,
BBA(H), 221001101453. SAYAN SINGHA THAKUR
B-TECH CIVIL,221001005003, MOYNITA BASAK,
BA-LLB (H), 221001503023

3. NAME OF MEMBER STRENGHTH WEAKNESS
 NEHA VERMA COLLABORATION, TIME
MANAGEMENT
STAGE FEAR
 MOYNITA BASAK ACTIVE LISTENING ,
BUISENESS
MANAGEMENT
IMPATIENT
 DEBAPRIYA DAS
THAKUR
TECHNICAL SKILLS ,TIME
MANAGEMENT,CURIOSIT
Y
PUBLIC SPEAKING
 ATIKA FATEMA OPTIMIST , PUBLIC
SPEAKING
INTROVERTED
SAYAN SINGHA
THAKUR
ACTIVE LISTENING ,
BUISENESS
MANAGEMENT
IMPATIENT
KNOW OURTEAM

4.  ACHIEVER app is an application that is installed on your smartphone. When launched, the application can send video, audio
and GPS (Global Positioning Service) information immediately to secure storage on the internet. The app is really used as a
deterrent to attackers. One of the safety features of the app is that the owner of the app cannot delete the recordings. This is
to protect the victim. In the event where the deterrent factor is not working and the attacker is not retreating, the user can tap
three times on the middle of the screen. Once the third tap is pressed, an alert is sent to the ACHIEVER Server that this is
an alert. At the same time the phone dials 911 and connects the user to a 911 Operator for emergency services. The alert
also triggers a message to be sent to your list of emergency contacts. They are informed that you have and emergency and
are given a link to see and hear the recordings. Also a GPS location link is sent to the user’s emergency group.
 A new modification which is done on the app is that to keep the record of the member those who are joining and enrolled to
them the different works that they are capable and maintain the administrative system and enforcing a proper way of
physical survey and establishing village small scale industry because earlier we only focused only on the urban areas and
we missed out the rural area and so this time we focused on the rural area so that it can be developed and overall economy
can be more developed and in this app we also run our e learning sites and it was for education purpose and now when in
rural areas we can introduce it by different way like those who are experts and had depth knowledge about in clothing or in
fertilizer they can be placed as a guide in our e learning sites and other than education purpose this can be done as well
as it will have all the document inside it
ABOUT THE APP

5. Semester 1
At the beginning we
have established our
company and encourage
people to work with us
and tried to eradicate the
problem of violence and
it was based on urban
area and our company
was based on e learning
websites and fertilizers
Semester 2
We introduced an app of our company
through which learning websites were run
and another special feature of the app
was that if any danger arise to the victim
then there is a feature in that app that
three tap figure through which any image
or video will be recorded of that violation
and the emergency contacts will be
notified and thus it will be recorded in the
server and later it will work as a prove of
that violation .
Semester 3
This time we focused on the rural side and thus
we have done a physical survey because there
is less use of mobile phone and there we
promote our business through organizing
different events and we have three sector:
fertilizer industry for those person who are
expertise in agriculture and other than poultry
industry and cloth weaving industry and like this
we want to expand our industry and make the
individual independent and both of us will be
benefited
MILESTONE

6. PROBLEM STATEMENT
 Now the problem that arise that we focused on the urban areas more and did not focus on the rural area and we think to grow
our company we need to focus on the rural areas also and there one main problem is that everyone does not use mobile
phones that is smart phone and there it is not possible for every one to know these app as well as our company so for that
reason we have tried to make a physical survey and promote our company there and encourage them to join with us and we
will try our level best to eradicate the violence problem from there .
 As because we are establishing fertilizer , poultry , and clothing industry in rural area we need to know about the drawbacks .
 There are some factors that are need to be kept in mind because in can be problem for fertilizer company are Dependence on
imported raw materials Imbalanced nutrient application financial stress of fertilizer subsidies , excessive use of fertilizers can
cause soil contamination fertilizers provide only short-term benefits fertilizers can change the nature of soil, making it either too
acidic or too alkaline.
 In case of poultry there are some drawbacks that are like disease of the animals and there vaccines are very costly .
 The chemicals used to turn garments into fabrics are released into the water, damaging water life. This water is also used for
irrigation and agriculture. On average, each person consumes about 11.4kg of clothing a year, which produces 442kg CO2-eq
emissions per capita. This is equivalent to the emissions produced by driving a car 1,500 miles. Garment defects can negatively
impact productivity. Some say the lack of government support for sustainable fashion is a significant challenge.

7. CONCEPT
 Earlier our concept was based on the research of our analysis team of our company and it was focussed
on the urban areas but now we are trying to establish our company and start with the rural area also.
 For that reason we need to do a physical survey because there is less number of people those who use
smart phone in rural areas so without physical survey we cannot get a perfect information
 We have created a type form in our app and those member who are going for survey they will enter the
details those are required .
 We are trying to promote our business there by organising an event and so that every people came and
participate there and easily we can share our ideas and encourage people to work with us .
 We would divide our industry into three types fertilizer ,poultry and clothes weaving
 Those who are interested in our company we will gather there information through physical survey and
after that we will train them and placed them as our employee .
 And our app will contain all the information as well as it will provide platform for those people those who
are experts and have a great knowledge about fertilizers clothing etc. and they will be become guide in our
platform and share there experience we will provide them with tab .

8. MARKETING STRATEGY
 We aim to expand our services across the city and also the suburban rural areas
 Our marketing team is currently on promoting and advertising our services on the digital platform of
social media and as well physically offline also they are promoting and the app installation has also
increased.
 In rural areas those are experts of cloth weaving or some artistic handicraft we are providing with the
tab so that they can teach on our app teaching platform .
 We are giving discount on the products of the fertilizer and home cleaning detergents as well as in
the clothes that is the batik saree and all are sold in 20% discount which is comparatively low than
the other market price of saree .
 marketing these app through ads in YouTube and making our pages in other social groups as well as
in social platforms and in rural area we are organizing events doing physical survey so that we can
encourage people to work with us and make them independent.
 These app gives the statistics about the violated people and we help those victims so that they can
fight back against the violation as well as they will help in the economy also it is beneficial for both of
us and like this the society will be free from any kind of abuse or violence .
 And many real life struggle violated life stories are also updated and it is a part of our marketing to
attract other people those who want to become independent and free from the violation .
 And we trying our best to promote our industry by giving discount special offer and we provide the
best quality and we maintain that Indian standards of quality and it is approved by government and till
now we are in list of leading brands.

9. FEASIBILITY
 We are trying to make an individual strong enough by making them independent by giving proper training and employing as a
staff in our company so that they can lead a good life. And we are active in social platforms and trying to promote our business
through organizing different ways
 We are giving proper salary according there work and market prices of every thing and some extra benefits also they are getting
like health facility
 And in last 2 years our company had sell 24 lacs products till date 1 lakh products per month of clothing and fertilizer sold up to
62 cr by having 10-15% profit margin and in poultry farming we have gained 30lacs after investing up to 15 lacs.
 Basically there are some problem i.e. to maintaining a steady supply chain of high-quality feed, equipment, and other resources
Poultry are susceptible to diseases, and an outbreak can quickly spread throughout the entire flock.
 These three factors are critical important for broiler producers to manage. The temperature and oxygen requirement for broilers
varies depending on their age. Producers should provide the optimum temperature and oxygen required by the chicks.
 This could include factors like limited market presence, outdated technology, high production costs, or inadequate customer
service are drawbacks of clothing industry and for that we need to be unique and proper clothing material must be used .
 These fertilizers are eco-friendly, have health benefits, and have a high customer satisfaction rate. These improve soil fertility and
enhance plant growth. But Chemical fertilizers are toxic to humans and pets if consumed or if there is prolonged contact with skin.
Applying too much fertilizer can lead to the release of greenhouse gases and eutrophication. It can also burn or desiccate roots,
ultimately killing the plant. So we need to make the fertilizer in such a way that it is not toxic and bio friendly and unique from other
fertilizers company

10. COMPETITION
OUR USP OTHER COMPANIES USP
LOW COST HIGH COST
DISCOUNT AVAILABLE NO DICOUNT AVAILABLE
HIGH QUALITY LOW QUALITY
PROPER MANAGEMENT TEAM IS
PRESENT
LOW QUALITY MANAGEMENT
PROPER SECURITY IS MAINTAINED
INFORMATION ARE STORE WELL
IMPROPER SECURITY AND
INFORMATION ARE NOT STORE WELL
APP DEVELOPMENT AND UPDATE ARE
DONE PROPERLY
APP DEVELOPMENT AND UPDATE ARE
NOT DONE PROPERLY
PROPER GUIDANCE AND
COUNSELLING
NO PROPER GUIDANCE AND
COUNSELLING
PROPER SALARY AND BENEFITS ARE
GIVEN
NO BENEFITS ARE PROVIDED AND
LESS SALARY GIVEN ACCORDING TO
THERE WORK

11. PRICE
 We get a profit from the app also those who install it ,
 There are three sector in our business fertilizer ,poultry and clothes weaving
 The government will provide subsidies at a rate of Rs 47.02 per kg for nitrogen, Rs 20.82 per kg for phosphorus,
Rs 2.38 per kg for potash and Rs 1.89 per kg for Sulphur-based fertilizers.
 The new rates are ₹40.2 per kg for nitrogen ( ₹98 last year), ₹15.82 per kg for phosphorus ( ₹66.93), ₹2.38 per
kg for potash ( ₹23.65) and ₹1.89 for sulphur (6.12)
 We focus on Meat production (through broilers breeding) in poultry farming and provide discount also
 the sale price of a live broiler is around Rs 90 per kg, but this may vary depending on the age and weight of the
chicken The gross profit margin of broiler farming in a closed house varies, such as 9.5% for the first period,
7.5% for the second period, and 9.6% for the third period. The difference in the level of gross profit margin is
determined by the selling price, production, and variable costs.
 Batik dresses in India can range in price from 200 to 5,500 INR. The price of batik fabric can vary depending on
the product's size and color. For example, a 44-45" indigo blue block print fabric can cost 116 INR per meter.
 The price of clothing materials for sarees can vary depending on the fabric. For example, cotton fabric can
range from Rs 40 per meter for basic options to Rs 300 per meter for premium options. Silk fabric can cost Rs
120 per meter

12. FINANCIAL ANALYSIS
 We have made an estimated project for the next 7 years with an average annual growth percentage of 15%.
 Based on the analysis of our products and our total turnover is expected to be approximately Rs 1.5 cr in the first
year, for which our initial investment is approximately 1 cr.
 We have taken Rs 1 cr from bank with Rs2 lakh to give per month to bank as well as with added interest from
SBI on interest 8.40% per year term loan for 4 years with these money we have bought materials to make the
product, labor cost, set up cost, re-skilling employees and rest as working capital as well as for training of the
workers investment is done and little investment is done on the app there is a team of development of the app , a
marketing team, a security team etc .
 We will make an improvement in the administration of our company for better improvement as well as proper
management of the app is done so that it can be easily conducted .
 Proper security will be maintained and a high strict supervision will be conducted by our team
 Proper counselling and guidance will be provided.
 Total capital required in poultry farming 1500000/- and working capital 1000000 margin money 25% of project cost
1200000 we are estimating a profit of 30 lacs in these sector .
 the average cost to start a clothing business was INR 10 lakhs. This includes inventory, a rented place, and first-
time operating costs and we have now profit of 10% margin per month 1 lacs sale have been done.
 For running a fertilizer company minimum 1 cr investment need to be done and Complex NPK - 14:28:14 / 50 Kg.
Bag -664.00,DAP - 18:46:00 / 50 Kg. Bag-1222.50,MAP - 11:52:00 / 50 Kg. Bag-910.00,Pot. Chloride -
K.60.0(MOP) / 50 Kg. Bag-872.00. by keeping this price we re having our turn over 1.2cr profit other than
manufacturing labour cost .

13. GROWTH