Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
SEM
1. SEM
OPTIMIZING YOUR SEM STRATEGY
Expert Advice:
Get indexed with Top Search Engines
Submit your site to Open Directories
Create a Volume list of keywords
Expand your volume keyword list to strings of 4-5
word phrases
Change and expand your keyword phrases then
analyze the results
Manage paid and natural searches-go with the
experts
Study your competitors
Use comparison shopping sites
Let customers connect to a relevant Home page