Selling Your Film Direct to Fans
•Download as PPTX, PDF•
0 likes•274 views
Trying to get a film made - let alone released - can be tricky. There's funding, casting, shooting and film festivals to think about. It can be easy to think about your marketing at the last minute. This presentation, from 'Get it Seen - Distribution and Exhibition for Producers 2014' in London, gives some top-level thoughts on how starting your marketing early can make life easier, and help to sell direct to fans.
Report
Share
Report
Share
Recommended
12 Paths to Creative Content Generation
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
Storytelling: The New (Ancient) Art
Director of New Media Gina Pappas discusses how businesses can use media storytelling as part of their overall communications strategy and explores how to make four types of media work for you.
To view this webinar, visit http://www.youtube.com/watch?v=GsgtsJue0v0
7 Deadly Real Estate Prospecting Sins
A low housing inventory and relatively low interest rates are making now the perfect time to get homeowners on the move. If you're scratching your head and wondering why more clients don't come your way, you may be committing one of the 7 deadly real estate prospecting sins.
During this real estate marketing 101 webcast, we'll go over potential crimes you may be committing and strategies to change your behavior and get back on the road to absolution!
We'll also divulge:
• The tactic that gains new clients more than 66% of the time
• A way to take your prospecting on the go
• Case studies, best practices and more!
Generating local publicity
The document provides guidance on generating local publicity for projects funded by BIG (Big Lottery Fund) grants on a limited budget. It discusses the importance of grantees publicizing their projects locally since BIG has limited resources to do so. It offers tips for proactive publicity work including developing a publicity plan, key messages, researching local media contacts, and writing and distributing effective press releases. It also offers advice for handling reactive media inquiries by gathering information from journalists and coordinating a response.
Turningcustomersintofans
This document discusses strategies for turning customers into fans through community events. It provides examples of successful community events held by Yahoo! Developer Network, Yahoo! Merchant Summit, and Flickr. Key metrics for measuring success are mentioned like survey results, attendance numbers, and social media engagement. Lessons learned include partnering with relevant conferences and sponsors, designating regional community managers, and creating a process for supporting member-created events.
Soluciones Medioambientales y Aguas SA
Este documento describe los servicios y tecnología de Soluciones Medioambientales y Aguas (SMA), una empresa especializada en el estudio, análisis y solución de la depuración y reutilización de aguas residuales. SMA ofrece una gama de plantas depuradoras compactas y modulares que utilizan un proceso de aireación prolongada con recirculación de fangos activados para lograr una generación nula de lodos residuales.
Global warming
Global warming is caused by increased levels of carbon dioxide and other greenhouse gases in the atmosphere from human activities like burning fossil fuels. The Earth was originally very hot when formed over 4 billion years ago but cooled as the sun's energy output decreased, allowing liquid water and life to form. Household activities like driving, home heating, and electricity use are major contributors to rising CO2 emissions. Simple individual actions like replacing light bulbs, driving less, and using energy efficient appliances can help reduce emissions and slow the rate of global warming.
Recommended
12 Paths to Creative Content Generation
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
Storytelling: The New (Ancient) Art
Director of New Media Gina Pappas discusses how businesses can use media storytelling as part of their overall communications strategy and explores how to make four types of media work for you.
To view this webinar, visit http://www.youtube.com/watch?v=GsgtsJue0v0
7 Deadly Real Estate Prospecting Sins
A low housing inventory and relatively low interest rates are making now the perfect time to get homeowners on the move. If you're scratching your head and wondering why more clients don't come your way, you may be committing one of the 7 deadly real estate prospecting sins.
During this real estate marketing 101 webcast, we'll go over potential crimes you may be committing and strategies to change your behavior and get back on the road to absolution!
We'll also divulge:
• The tactic that gains new clients more than 66% of the time
• A way to take your prospecting on the go
• Case studies, best practices and more!
Generating local publicity
The document provides guidance on generating local publicity for projects funded by BIG (Big Lottery Fund) grants on a limited budget. It discusses the importance of grantees publicizing their projects locally since BIG has limited resources to do so. It offers tips for proactive publicity work including developing a publicity plan, key messages, researching local media contacts, and writing and distributing effective press releases. It also offers advice for handling reactive media inquiries by gathering information from journalists and coordinating a response.
Turningcustomersintofans
This document discusses strategies for turning customers into fans through community events. It provides examples of successful community events held by Yahoo! Developer Network, Yahoo! Merchant Summit, and Flickr. Key metrics for measuring success are mentioned like survey results, attendance numbers, and social media engagement. Lessons learned include partnering with relevant conferences and sponsors, designating regional community managers, and creating a process for supporting member-created events.
Soluciones Medioambientales y Aguas SA
Este documento describe los servicios y tecnología de Soluciones Medioambientales y Aguas (SMA), una empresa especializada en el estudio, análisis y solución de la depuración y reutilización de aguas residuales. SMA ofrece una gama de plantas depuradoras compactas y modulares que utilizan un proceso de aireación prolongada con recirculación de fangos activados para lograr una generación nula de lodos residuales.
Global warming
Global warming is caused by increased levels of carbon dioxide and other greenhouse gases in the atmosphere from human activities like burning fossil fuels. The Earth was originally very hot when formed over 4 billion years ago but cooled as the sun's energy output decreased, allowing liquid water and life to form. Household activities like driving, home heating, and electricity use are major contributors to rising CO2 emissions. Simple individual actions like replacing light bulbs, driving less, and using energy efficient appliances can help reduce emissions and slow the rate of global warming.
G coordinate, s tat, c measure
The document discusses various topics in coordinate geometry including: distance between two points, division of line segments, midpoints, the ratio theorem, areas of polygons, equations of straight lines, parallel and perpendicular lines, loci involving distance between two points. It also provides notes to candidates on how to approach questions involving diagrams, using formulas correctly, and not accepting solutions by scale drawing alone.
Pintores Famosos.Vermeer.English
This is a brief biographical gallery of one of the most valuable painters of the Holland Golden Age: Vermeer.
Adidas finalpresentation - Trevor Grady
The document proposes an online strategy for Adidas to increase its brand recognition and sales. It identifies strengths like its brand recognition and celebrity endorsements, as well as weaknesses such as high prices. Opportunities include new women's lines and emerging sports. Threats include counterfeits. The proposal recommends aggressive use of social media like Facebook, Twitter and YouTube to promote products and engage customers. It also suggests search engine marketing and optimizing the website and monitoring metrics to track performance. The overall goal is to increase social media interactivity and exposure through viral videos while monitoring all efforts and overtaking Nike as the top brand.
Colegio de bachilleres cuajimalpa 8
Este documento presenta 12 paquetes turísticos diferentes a diversos destinos en México. Cada paquete incluye información sobre el transporte, hotel, comidas e imagen para cada destino, así como el costo total de cada paquete. Los destinos incluyen Cuernavaca, El Rollo, El Geiser, Tepetongo, Cancún, Acapulco, Guayabitos, Mansanillo, Jalisco, Zacatecas, Barrancas del Cobre, entre otros.
Social Science From Mexico Unam 093
Este documento propone un proyecto de investigación para estudiar la capacidad estructural de comunidades marginadas que viven en situación de pobreza en México, tomando en cuenta la perspectiva de género. El proyecto analizaría los recursos, representaciones sociales, sistemas de relaciones e interacciones de estas comunidades a través de encuestas y entrevistas para comprender mejor los desafíos que enfrentan y cómo superar la pobreza. Se proponen dos opciones metodológicas para la muestra, abarcando entre 1806
Future's Katherine Raderecht at news:rewired
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Yeovil Stand out on Social Media 6 October 2015
The document provides information about connecting rural areas in Devon and Somerset to broadband internet through a partnership project. It discusses the goals of connecting over 90% of homes and businesses to speeds over 24mbps by 2016. An update is given that over 100,000 homes and businesses now have access to fiber broadband as a result of the project with almost 90% able to access speeds over 24mbps. Information is provided about checking availability and free digital skills sessions being offered to help people make use of the new broadband connections.
GUTS DEVA presentation 25th october
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Marketing on a Shoestring Budget
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
6 Top Tips for Marketing Success for Your Apps
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
Social Media for Startups
The document provides an overview of social media for startups. It discusses goals to have before joining social media conversations, such as building thought leadership, demand generation, and engaging customers. It then provides tips for getting started with social media, including listening to conversations, identifying relevant channels, adding keywords to profiles, starting a blog, leaving comments, sharing content, and avoiding getting pulled into unproductive "noise." The document concludes by advising attendees to ask for advice when in doubt and suggests places to learn more about social media best practices.
Sendible: How To Build An Effective Content Strategy Webinar
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy Webinar
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Creating & executing a social plan
This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Impact of social_media
Social media refers to online tools that allow sharing of ideas, information, and content. There are many types including social networking sites, blogs, microblogs, multimedia sharing, and virtual worlds. Developing an effective social media strategy involves defining the target audience, adopting a point of view, and allocating resources. Key tips include making participation easy, writing shareable content, recognizing followers, and integrating social media with other marketing. Success can be measured by tracking engagement metrics like followers, shares, and comments across different social media platforms. Overall social media usage has experienced significant growth in recent years.
Crowdfunding for Your Innovation
The document provides information and advice about crowdfunding campaigns. It discusses preparing for a campaign by building teams, training partners, organizing contact lists, designing rewards, and creating a video and press release. The timeline involves four phases - reconnaissance, preparation, ground war, and air war. The ground war phase involves lining up big backers, making phone calls, and personalized emails to contacts. The air war phase focuses on social media, coordinating with the team, and making a final push. The overall message is that successful crowdfunding requires thorough preparation and engagement of a large network to support the campaign.
Full Digital Strategy
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
3 Reasons Your Small Business is Clueless about Social Media
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Stand out on Social Media
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
New Developments in Digital Marketing
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
More Related Content
Viewers also liked
G coordinate, s tat, c measure
The document discusses various topics in coordinate geometry including: distance between two points, division of line segments, midpoints, the ratio theorem, areas of polygons, equations of straight lines, parallel and perpendicular lines, loci involving distance between two points. It also provides notes to candidates on how to approach questions involving diagrams, using formulas correctly, and not accepting solutions by scale drawing alone.
Pintores Famosos.Vermeer.English
This is a brief biographical gallery of one of the most valuable painters of the Holland Golden Age: Vermeer.
Adidas finalpresentation - Trevor Grady
The document proposes an online strategy for Adidas to increase its brand recognition and sales. It identifies strengths like its brand recognition and celebrity endorsements, as well as weaknesses such as high prices. Opportunities include new women's lines and emerging sports. Threats include counterfeits. The proposal recommends aggressive use of social media like Facebook, Twitter and YouTube to promote products and engage customers. It also suggests search engine marketing and optimizing the website and monitoring metrics to track performance. The overall goal is to increase social media interactivity and exposure through viral videos while monitoring all efforts and overtaking Nike as the top brand.
Colegio de bachilleres cuajimalpa 8
Este documento presenta 12 paquetes turísticos diferentes a diversos destinos en México. Cada paquete incluye información sobre el transporte, hotel, comidas e imagen para cada destino, así como el costo total de cada paquete. Los destinos incluyen Cuernavaca, El Rollo, El Geiser, Tepetongo, Cancún, Acapulco, Guayabitos, Mansanillo, Jalisco, Zacatecas, Barrancas del Cobre, entre otros.
Social Science From Mexico Unam 093
Este documento propone un proyecto de investigación para estudiar la capacidad estructural de comunidades marginadas que viven en situación de pobreza en México, tomando en cuenta la perspectiva de género. El proyecto analizaría los recursos, representaciones sociales, sistemas de relaciones e interacciones de estas comunidades a través de encuestas y entrevistas para comprender mejor los desafíos que enfrentan y cómo superar la pobreza. Se proponen dos opciones metodológicas para la muestra, abarcando entre 1806
Viewers also liked (6)
Similar to Selling Your Film Direct to Fans
Future's Katherine Raderecht at news:rewired
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Yeovil Stand out on Social Media 6 October 2015
The document provides information about connecting rural areas in Devon and Somerset to broadband internet through a partnership project. It discusses the goals of connecting over 90% of homes and businesses to speeds over 24mbps by 2016. An update is given that over 100,000 homes and businesses now have access to fiber broadband as a result of the project with almost 90% able to access speeds over 24mbps. Information is provided about checking availability and free digital skills sessions being offered to help people make use of the new broadband connections.
GUTS DEVA presentation 25th october
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Marketing on a Shoestring Budget
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
6 Top Tips for Marketing Success for Your Apps
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
Social Media for Startups
The document provides an overview of social media for startups. It discusses goals to have before joining social media conversations, such as building thought leadership, demand generation, and engaging customers. It then provides tips for getting started with social media, including listening to conversations, identifying relevant channels, adding keywords to profiles, starting a blog, leaving comments, sharing content, and avoiding getting pulled into unproductive "noise." The document concludes by advising attendees to ask for advice when in doubt and suggests places to learn more about social media best practices.
Sendible: How To Build An Effective Content Strategy Webinar
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy Webinar
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Creating & executing a social plan
This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Impact of social_media
Social media refers to online tools that allow sharing of ideas, information, and content. There are many types including social networking sites, blogs, microblogs, multimedia sharing, and virtual worlds. Developing an effective social media strategy involves defining the target audience, adopting a point of view, and allocating resources. Key tips include making participation easy, writing shareable content, recognizing followers, and integrating social media with other marketing. Success can be measured by tracking engagement metrics like followers, shares, and comments across different social media platforms. Overall social media usage has experienced significant growth in recent years.
Crowdfunding for Your Innovation
The document provides information and advice about crowdfunding campaigns. It discusses preparing for a campaign by building teams, training partners, organizing contact lists, designing rewards, and creating a video and press release. The timeline involves four phases - reconnaissance, preparation, ground war, and air war. The ground war phase involves lining up big backers, making phone calls, and personalized emails to contacts. The air war phase focuses on social media, coordinating with the team, and making a final push. The overall message is that successful crowdfunding requires thorough preparation and engagement of a large network to support the campaign.
Full Digital Strategy
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
3 Reasons Your Small Business is Clueless about Social Media
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Stand out on Social Media
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
New Developments in Digital Marketing
New developments in Digital Marketing - an overview of social media platforms and how to create traction and influence with a focus on arts and culture, particularly Theatre for Young Audiences
Superfast Business Social Media, Langport, 18 March
This document discusses how businesses can benefit from superfast broadband and provides information about support services available. It lists benefits like competitive advantage, increased productivity, access to new markets, and efficiency. Eligibility criteria apply for businesses to access support services. The support includes advice and specialist help to help growth businesses maximize opportunities from superfast broadband and associated technologies. Contact details are provided to find out more.
How To Pave The Way For a Successful #GivingTuesday
This presentation discusses strategies for a successful #GivingTuesday crowdfunding campaign. It emphasizes building community engagement through cultivating relationships, regular communication, and humanizing the organization. The presentation recommends developing a clear campaign idea and marketing plan months in advance, with goals, incentives, and tactics to recruit supporters. An engaging website is also important to compel donors and keep them on the site to donate or engage further.
Webinar 6: Now You're Talking - Jonathan Melville
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Social media marketing
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
Similar to Selling Your Film Direct to Fans (20)
Sendible: How To Build An Effective Content Strategy Webinar
Sendible: How To Build An Effective Content Strategy Webinar
Sendible: How To Build An Effective Content Strategy Webinar
Sendible: How To Build An Effective Content Strategy Webinar
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
3 Reasons Your Small Business is Clueless about Social Media
3 Reasons Your Small Business is Clueless about Social Media
Superfast Business Social Media, Langport, 18 March
Superfast Business Social Media, Langport, 18 March
How To Pave The Way For a Successful #GivingTuesday
How To Pave The Way For a Successful #GivingTuesday
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationRecently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Selling Your Film Direct to Fans
- 1. Selling Direct to Your Audience
- 2. We enable you to better reach, engage and monetize your social media audience.
- 3. Case Study: Divergent • 4 pieces of additional content under 3 minutes long • 10k+ views from over 7k unique users • 5 days of views from 1 organic post • Average session 1.30 minutes • 5% bounce rate Age Groups 13-17 18-24 25-34 35-54 55+ Gender Male Female Unspecified Territories United States Great Britain France Netherlands Laos Portugal Spain Italy Sweden Poland Device Mobile Desktop Tablet
- 4. 5 steps to success 1.Find your audience 2.Start the conversation 3.Digital storytelling 4.Your launch 5.Leverage the long-tail We enable you to better reach, engage and monetize your social media audience.
- 5. 1. Who is my audience? • Identify your niche/target demographic • Make a list of websites/publications • Identify key influencers • Log everything in a spreadsheet and prioritise We enable you to better reach, engage and monetize your social media audience.
- 6. 2. Start the Conversation • Make meaningful relationships • Have something to offer • Don’t make it a ‘hard sell’
- 7. 3. Digital Storytelling • Keep fans up-to-date in real time • Behind the scenes niche content • Leverage social media channels • Respond to every email and message
- 8. 4. Sell Online • Offer pre-order bundles with exclusive material • Sell where your fans are
- 9. 5. Leverage the Long-Tail • Be creative about promotion after release • Offer discount codes to different communities • Bundle deleted scenes and extras • Capitalise on your anniversary
- 10. Recap • 1. Find your audience: Identify your demographic and the key influencers • 2. Start the Conversation: Engage an audience early on • 3. Digital Storytelling: Think like a fan. What content would be interesting to share? • 4. Your Launch: Sell where your fans are • 5. Leverage the Long-tail: Maximise revenue after release with special offers, sales, discounts and bundles
- 11. Marketing your film Your film Audience/Niche Media – offline and online Outreach to influencers Content you can share Incentives Direct to fan launch
- 12. Resources • Indie Game: The Movie case study: o http://www.indiegamethemovie.com/news/2012/11/19/indie-game-case-study-digital.html • To look at links/coverage of similar films: Moz: Open Site Explorer: o http://moz.com/researchtools/ose • Setting up websites cheaply and easily: o http://www.squarespace.com/ o https://wordpress.com/ • Guide to blogger/journalist outreach: o http://www.buzzstream.com/blog/how-to-pitch-outreach-tips-from-journalists.html • Aggregator/Distributors on iTunes/Netflix: o http://www.themoviepartnership.com/ o http://galaxy.underthemilkyway.com/ • Website for the book ‘Selling Your Film Without Selling Your Soul’ – loads of great resources here without necessarily buying the book: o http://www.sellingyourfilm.com/
- 13. Questions?