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Selling the Song Presentation
- 2. MUSICVIDEO
- 3. about the artist ■ 18 years old from Brampton, Ontario,Canada ■ Found through a successful YouTube channel ■ Signed to Def Jam Recordings ■ First album Know-It-All set to release on November 13, 2015 ■ Musical influences includeAmy Winehouse, Ed Sheeran, Drake, Lauryn Hill ■ Sound described as “elegant lounge soul” (NYT), as well as the future of mainstream pop
- 4. about the song ■ Sample from “Ike’s Rap II” by Isaac Hayes (1971) ■ Produced by Sebastian Cole, Pop & Oak ■ Based on a real-life experience: “This one time I went to a party and while there, I realized how much I hated it, along with every other party I had ever gone to.We wrote about it the next day.” ■ “I went to this party of one of my good friends in his basement. I’d gone to other parties there and they were fine. But this time I didn’t know anyone, and the few people I did know seemed to know everyone else… Overall, it was just an uncomfortable, weird experience.” ■ Music video recreates the original party and includes some people who were actually there
- 5. why it works ■ Very open, minimalistic sound ■ Sounds similar to artists that are currently popular ■ Smart production – the voice is the star, everything added is essential and only improves the track – nothing in excess ■ Balanced mix of real instruments and synthesizers ■ Chorus is simple, memorable ■ Combines current musical trends with a bluesy, soulful touch ■ Genuine talent ■ Here (2:00AMVersion): http://www.npr.org/player/embed/454316272/455014545
- 9. homemade music videos: ■ All are songs from her new album ■ Makes her a more quirky, relatable person
- 10. press
- 11. stats as of November 7, 2015:
- 12. music ReleasedTODAYPremiered April 29, 2015 Released May 2015 Released August 28, 2015
Editor's Notes
- TABS TO KEEP OPEN: Music video Here (2:00 AM version) Taylor Swift tweet YouTube videos of audio from Alessia’s channel
- Would post acoustic covers of songs on YouTube, garnered a following
- “What about me?” Ms. Cara said. “What about the people who are in the corners? There’s not enough light shed on these people.”
- With the nature of today’s society, when children are recording their every move on selfie sticks and smartphones and using crazy filters, Alessia relates directly to those who create homemade music videos of their own using small-budget equipment.
- *** Consistency in her image: same outfit in EP and album covers END W QUOTE FROM PITCHFORK: “Alessia may be just starting out, but her powerhouse voice and lyrical finesse make it clear: She may have to start getting used to attending a lot more parties.”