The document provides 11 tips for self-marketing as a journalist: 1) Connect with local organizations and people, 2) Build local and professional networks, 3) Engage with press clubs and unions, 4) Attend local events to be visible, 5) Develop an authentic speaking voice on issues, 6) Maintain relationships with senior and junior journalists, 7) Distribute visiting cards, 8) Write columns for local newspapers, 9) Contribute as a guest blogger, 10) Thank people who provide information, and 11) Attend and participate in community events.