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SELF INITIATIVE
SCHOOL ACTIVITY
MULTAN TOWN
APRIL-2013
This is to create awareness
amongst the toddlers and to
generate trial to further strength
our brand equity.
OBJECTIVE
:
Activity was limited to Pre-School
Education system and participation
of the students were limited to the
age of 3-7 years. Activity had been
carried out in the control
environment.
SCOPE:
Total No. Of School:05
Reached: 2600 Students
Trial Generation: 1654
Sales In Units: 2040
No. Of Days: 05
EXECUTIVE SUMMARY:
PEKI SCHOOL PROGRAM(PSP)
JOURNY
The
Education
Inn School
Mumtazabad
The
Educators
School
Vehari Road
Ever Green
High School
Kechury
Road
Bilson Public
School Jalil
Abad
The
Education
Inn School
Mumtazabad
ACTUAL STRENGTH: 400
STRENGTH COVER: 300
SALES IN UNITS: 228
RESPONSE BY STUDENTS: “VERY GOOD”
PRINCIPLE COMMENTS: “IT’S HEALTHY ACTIVITY FOR STUDENTS”
1st Activity
08 APRIL, 2013
THE EDUCATION INN SCHOOL
Nustrat Road Mumtazabad Multan
Peki Stall
Selling & Stamping
Students enjoy to Taste
Peki
……
Students enjoy the Activity..!
ACTUAL STRENGTH: 700
STRENGTH COVER: 450
SALES IN UNITS: 216
RESPONSE BY STUDENTS: “EXCELLENT”
PRINCIPLE COMMENTS: “THIS IS GOOD & ENGAGING ACTIVITY FOR KIDS”
2nd Activity
09 APRIL, 2013
THE EDUCATORS SCHOOL
Vehari Road Multan
Peki Stall
Students Buying Peki
Students Enjoying the Activity
Peki Faces
Peki Faces
Peki Faces
Peki Faces
Peki Face
ACTUAL STRENGTH: 600
STRENGTH COVER: 500
SALES IN UNITS: 552
RESPONSE BY STUDENTS: “VERY GOOD”
PRINCIPLE COMMENTS: “VERY DELICIOUS ACTIVITY”
3rd Activity
10 APRIL, 2013
EVER GREEN HIGH SCHOOL
Kechury Road Multan
Peki Stall
Peki Faces
Peki Faces
Peki Faces
Peki Faces
ACTUAL STRENGTH: 400
STRENGTH COVER: 400
SALES IN UNITS: 348
RESPONSE BY STUDENTS: “VERY GOOD”
PRINCIPLE COMMENTS: “IT WAS GOOD BREAK TIME FOR
4th Activity
11 APRIL, 2013
BILSON PUBLIC SCHOOL
Jalil Abad Multan
Peki Stall
Peki Faces
Peki Faces
ACTUAL STRENGTH: 500
STRENGTH COVER: 500
SALES IN UNITS: 696
RESPONSE BY STUDENTS: “VERY GOOD”
PRINCIPLE COMMENTS: “SUCH ACTIVITIES SHOULD BE REPEATED MORE
5th Activity
12 APRIL, 2013
THE EDUCATION INN SCHOOL
Nusrat Road Mumtazabad Multan
Peki Stall
Peki Faces
Total Sales in Units:2220
Total Sales In Value:22200
Sales on DP:17560
Difference:4640
Brand Ambassador(Female):3000
Sticker for Students:260
Stamps:990
Pencil & Razor Gift:500
Gift Rapper:140
Flex:480
Gift for Principles:950
Total Expenses:6320
Short/Access:(1680)
EXPENSES SUMMARY:
I would like to thanks my boss Mr. Waqas Ayoubi for his guidance
time to time and for the autonomy to execute such out of box
activities. I would also like to thanks Mr. Mohsin Qureshi for his
encouragement and motivation. I specially wanted to thanks my dear
colleague & friend Asif Rafiq for his dedication and continues hard
work during the entire activity.
In the end I would like to pay my regards to the entire team of MS
Traders along with the Distributor (Mateen/Shahzad) for their back
end support.
ACKNOWLEDGMENT:
THANKS

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Self Initiative School Activity Multan Town Apr-13

  • 2. This is to create awareness amongst the toddlers and to generate trial to further strength our brand equity. OBJECTIVE :
  • 3. Activity was limited to Pre-School Education system and participation of the students were limited to the age of 3-7 years. Activity had been carried out in the control environment. SCOPE:
  • 4. Total No. Of School:05 Reached: 2600 Students Trial Generation: 1654 Sales In Units: 2040 No. Of Days: 05 EXECUTIVE SUMMARY:
  • 5. PEKI SCHOOL PROGRAM(PSP) JOURNY The Education Inn School Mumtazabad The Educators School Vehari Road Ever Green High School Kechury Road Bilson Public School Jalil Abad The Education Inn School Mumtazabad
  • 6. ACTUAL STRENGTH: 400 STRENGTH COVER: 300 SALES IN UNITS: 228 RESPONSE BY STUDENTS: “VERY GOOD” PRINCIPLE COMMENTS: “IT’S HEALTHY ACTIVITY FOR STUDENTS” 1st Activity 08 APRIL, 2013 THE EDUCATION INN SCHOOL Nustrat Road Mumtazabad Multan
  • 9. Students enjoy to Taste Peki
  • 11. Students enjoy the Activity..!
  • 12. ACTUAL STRENGTH: 700 STRENGTH COVER: 450 SALES IN UNITS: 216 RESPONSE BY STUDENTS: “EXCELLENT” PRINCIPLE COMMENTS: “THIS IS GOOD & ENGAGING ACTIVITY FOR KIDS” 2nd Activity 09 APRIL, 2013 THE EDUCATORS SCHOOL Vehari Road Multan
  • 21. ACTUAL STRENGTH: 600 STRENGTH COVER: 500 SALES IN UNITS: 552 RESPONSE BY STUDENTS: “VERY GOOD” PRINCIPLE COMMENTS: “VERY DELICIOUS ACTIVITY” 3rd Activity 10 APRIL, 2013 EVER GREEN HIGH SCHOOL Kechury Road Multan
  • 27. ACTUAL STRENGTH: 400 STRENGTH COVER: 400 SALES IN UNITS: 348 RESPONSE BY STUDENTS: “VERY GOOD” PRINCIPLE COMMENTS: “IT WAS GOOD BREAK TIME FOR 4th Activity 11 APRIL, 2013 BILSON PUBLIC SCHOOL Jalil Abad Multan
  • 31. ACTUAL STRENGTH: 500 STRENGTH COVER: 500 SALES IN UNITS: 696 RESPONSE BY STUDENTS: “VERY GOOD” PRINCIPLE COMMENTS: “SUCH ACTIVITIES SHOULD BE REPEATED MORE 5th Activity 12 APRIL, 2013 THE EDUCATION INN SCHOOL Nusrat Road Mumtazabad Multan
  • 34. Total Sales in Units:2220 Total Sales In Value:22200 Sales on DP:17560 Difference:4640 Brand Ambassador(Female):3000 Sticker for Students:260 Stamps:990 Pencil & Razor Gift:500 Gift Rapper:140 Flex:480 Gift for Principles:950 Total Expenses:6320 Short/Access:(1680) EXPENSES SUMMARY:
  • 35. I would like to thanks my boss Mr. Waqas Ayoubi for his guidance time to time and for the autonomy to execute such out of box activities. I would also like to thanks Mr. Mohsin Qureshi for his encouragement and motivation. I specially wanted to thanks my dear colleague & friend Asif Rafiq for his dedication and continues hard work during the entire activity. In the end I would like to pay my regards to the entire team of MS Traders along with the Distributor (Mateen/Shahzad) for their back end support. ACKNOWLEDGMENT: