Netflix's journey with self-hosting Apache Kafka highlights its evolution from a centralized event pipeline in 2015 to a more flexible Kafka as a Service (KaaS) platform by 2021. Key challenges included inefficiencies in streaming consumer processes and the need for advanced functionality to meet growing business demands, leading to the decision to build a managed Kafka platform. The presentation outlines architectural improvements, scaling strategies, and Kafka's role in data handling at Netflix's significant operational scale.