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SOMOS E SEMPRE SEREMOS
SOMOS E SEMPRE SEREMOS
O PAÍS DO FUTEBOL
NÃO É POR ACASO QUE
TEMOS AS TORCIDAS MAIS
VIBRANTES DO MUNDO
E NÓS
E NÓS
CARIOCAS
E NÓS
CARIOCAS
TEMOS
E NÓS
CARIOCAS
TEMOS
O TEMPLO DO FUTEBOL
O NOSSOMARACA!
TÃO NOSSO QUE
GRITAMOS
TÃO NOSSO QUE
OPINAMOS
TÃO NOSSO QUE
CRITICAMOS
TÃO NOSSO QUE
AMAMOS!
EM 2015
EM 2015
O NOSSO MARACA
EM 2015
O NOSSO MARACA
COMPLETOU 65 ANOS
O DESAFIO?
CRIAR UMA PEÇA INTERATIVA
QUE APROXIMASSE OS
FÃS DO FUTEBOL DA
MARCA MARACANÃ
COMO?
QUEM GOSTA DE FUTEBOL
QUEM GOSTA DE FUTEBOL
ENTENDE DE FUTEBOL
“Coloca o fulano!”
“Tá errado, seu juiz!”
NÃO É DE HOJE QUE SE FALA…
TODO TORCEDOR
TODO TORCEDOR
TEM UM QUÊ DE TÉCNICO
E NO GRAMADO DO MARACA
E NO GRAMADO DO MARACA
PISARAM TODOS OS
JOGADORES
E NO GRAMADO DO MARACA
PISARAM TODOS OS
JOGADORES
PARA FORMAR A SUA SELEÇÃO
ATENDENDO AO
DESAFIO
UM APP PARA FACEBOOK
SIMPLES E DIVERTIDO
UM APP PARA FACEBOOK
SIMPLES E DIVERTIDO
QUE COLOCA O TORCEDOR
NO COMANDO
MONTANDO O
TIME DOS SONHOS
E COMPARTILHANDO COM SEUS AMIGOS!
INTERAÇÃO
ESPONTÂNEA ENTRE
TORCEDORES
PARTINDO DO
AMBIENTE ONLINE
DO MARACANÃ
E ALCANÇANDO A
TIMELINE DE MILHARES
DE TORCEDORES
https://www.facebook.com/Maracana/app_965827913462263
O RESULTADO?
518 SELEÇÕES MONTADAS
518 SELEÇÕES MONTADAS
MAIS DE 1900 ACESSOS
518 SELEÇÕES MONTADAS
MAIS DE 1900 ACESSOS
356 COMPARTILHAMENTOS
Obrigado!

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