Generic Drug Vs Branded Drug- Indian Generic MarketSunita Sharma
Brands Name Vs Generic Products 3
Branded Drugs 5
IPR: Dug patenting in India 6
Case Study- Patents wars 9
Generic Drugs 12
Generic Drug Vs Branded Drug- A comparison 20
Indian Generic Market 21
India Healthcare Status 27
Jan Aushadi Pariyojana 30
Only Generics: Is India ready? 34
The Rise Of Tesla’s
GigaFactory
Project Management LIFE CYCLE- Concept &
Initiation
Definition &
Planning
Launch Or
Execution
Performance
& Control Project Close
Process Flow
Manufacturing Gel- Operations Management in Pharmaceutical Industry Sunita Sharma
Process Map
Capacity Calculations
FACTORY LAYOUT
Area Calculation Manufacturing Plot
Location Recommendation
Factors Responsible for Clustering Of Pharma
Companies In this Region
Statutory Requirements Exporting Or
Operations In Foreign Soil
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
Telemedicine: Integrating Technologies for Transforming Diabetes CareSunita Sharma
Telemedicine: Integrating Technologies for Transforming Diabetes Care
Diabetes Management, Telemedicine, Insulin Pumps, Continuous Glucose Monitors, IoT, Artificial Intelligence, Big Data
Distribution : Finolex Non-Agriculture PipesSunita Sharma
Distribution: Finolex Non-Agriculture Pipes
Distribution is one of the four elements of the marketing mix 4Ps. It is the process of making a product or service available for the consumer by the producer using indirect channels with distributors or intermediaries.
Generic Drug Vs Branded Drug- Indian Generic MarketSunita Sharma
Brands Name Vs Generic Products 3
Branded Drugs 5
IPR: Dug patenting in India 6
Case Study- Patents wars 9
Generic Drugs 12
Generic Drug Vs Branded Drug- A comparison 20
Indian Generic Market 21
India Healthcare Status 27
Jan Aushadi Pariyojana 30
Only Generics: Is India ready? 34
The Rise Of Tesla’s
GigaFactory
Project Management LIFE CYCLE- Concept &
Initiation
Definition &
Planning
Launch Or
Execution
Performance
& Control Project Close
Process Flow
Manufacturing Gel- Operations Management in Pharmaceutical Industry Sunita Sharma
Process Map
Capacity Calculations
FACTORY LAYOUT
Area Calculation Manufacturing Plot
Location Recommendation
Factors Responsible for Clustering Of Pharma
Companies In this Region
Statutory Requirements Exporting Or
Operations In Foreign Soil
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
Telemedicine: Integrating Technologies for Transforming Diabetes CareSunita Sharma
Telemedicine: Integrating Technologies for Transforming Diabetes Care
Diabetes Management, Telemedicine, Insulin Pumps, Continuous Glucose Monitors, IoT, Artificial Intelligence, Big Data
Distribution : Finolex Non-Agriculture PipesSunita Sharma
Distribution: Finolex Non-Agriculture Pipes
Distribution is one of the four elements of the marketing mix 4Ps. It is the process of making a product or service available for the consumer by the producer using indirect channels with distributors or intermediaries.
Branding
Leveraging Secondary Brand Association
Managing Brand Over Time, Brand Reinforcement & Brand Revitalization to help the growth of customers and Manage brand equity
Topical Analgesics- Marketing of OTC
Volini, Moov, Voltaren
Over-the-counter medicines or drugs marketing
They can be sold directly to the consumer without the benefit of a prescription from a medical professional.
Bad Blood Summary- Theranos- Elizabeth Holmes Sunita Sharma
Bad Blood: Secrets and Lies in a Silicon Valley Startup is a nonfiction book by journalist John Carreyrou, covers the rise and fall of Theranos, the multibillion-dollar biotech startup headed by Elizabeth Holmes. I have made this presentation as part of my business ethics major.
The Brand Plan unites functions such as marketing, sales, and product development outlining what each group needs to do for the brand to be successful while setting goals that operations and finance need to support.
IMPACT OF PANDEMIC ON THE PHARMACEUTICAL SUPPLY CHAINS
WHAT SHOULD PHARMACEUTICAL SUPPLY CHAINS PREPARE THEMSELVES FOR GEARING UP AGAINST AN UNCERTAIN 2021?
Performance management- Human resource management Sunita Sharma
Performance management is the process of ensuring that a set of activities and outputs meets an organization's goals in an effective and efficient manner.
Branding
Leveraging Secondary Brand Association
Managing Brand Over Time, Brand Reinforcement & Brand Revitalization to help the growth of customers and Manage brand equity
Topical Analgesics- Marketing of OTC
Volini, Moov, Voltaren
Over-the-counter medicines or drugs marketing
They can be sold directly to the consumer without the benefit of a prescription from a medical professional.
Bad Blood Summary- Theranos- Elizabeth Holmes Sunita Sharma
Bad Blood: Secrets and Lies in a Silicon Valley Startup is a nonfiction book by journalist John Carreyrou, covers the rise and fall of Theranos, the multibillion-dollar biotech startup headed by Elizabeth Holmes. I have made this presentation as part of my business ethics major.
The Brand Plan unites functions such as marketing, sales, and product development outlining what each group needs to do for the brand to be successful while setting goals that operations and finance need to support.
IMPACT OF PANDEMIC ON THE PHARMACEUTICAL SUPPLY CHAINS
WHAT SHOULD PHARMACEUTICAL SUPPLY CHAINS PREPARE THEMSELVES FOR GEARING UP AGAINST AN UNCERTAIN 2021?
Performance management- Human resource management Sunita Sharma
Performance management is the process of ensuring that a set of activities and outputs meets an organization's goals in an effective and efficient manner.
1. Segmentation
● As the business or the organization cannot meet the needs of each and every individual in
the market , the market is segmented in to meaningful, relatively similar and identifiable
groups
● the identification of the portions of the market that are different from one another & helps
you to define your population in smaller group
POPULATION -- SEGMENTATION
similar in needs and wants
Over the Counter (OTC) Drugs segmented Market by
▪ Category (Vitamin and Dietary Supplements, Cough & Cold Products, Analgesics,
Gastrointestinal Products, Sleep Aids, Otic Products, Wart Removers, Mouth Care Products,
Ophthalmic Products, Botanicals, Antacids, Smoking Cessation Products, Feminine Care,
and Others)
▪ Dosage Form (Tablets, Hard Capsules, Powders, Ointments, Soft Capsules, Liquids, and
Others), Product (Branded, and Generic Drugs),
▪ Distribution Channel [Pharmacies, Grocery Stores, Vitamin and Health Food Stores, Online
Pharmacies, and Others]
3. ● North America
o U.S.
o Canada
o Mexico
● Europe
o Germany
o France
o UK
o Italy
o Spain
o Rest of Europe
● Asia Pacific
o Japan
o China
o India
o Rest of Asia-Pacific
● LAMEA
o Latin America
o The Middle East
o Africa
4. Asia-Pacific and LAMEA collectively accounted for about half share of the global market,
and is expected to continue this trend throughout the forecast period.
ON FORMULATION
Targeting
● Once you know your segments, you start targeting those segments
● .Thus targeting can be said to be a sub concept of Segmentation.
● Targeting plays a critical role in your marketing mix.
5. ▪ OTC Company target a specific group of people by categorizing them as the elderly,
families & children, teens and the working class.
▪ If you are targeting the Children segment, then your products need to be more
creative, more colourful with added flavours.
Entire line for treatment of colds and flu
▪ Personalization- acne treatment brand strategy based on segment: parent, teen or
adult.
Teenagers and adults drive the market growth
▪ Male and Female married adults residing at least one child;, these are busy young couples
who consider their time to be a valuable and limited resource. They are active physically and
positive in their outlooks. Behaviorally, they are often leaders in making purchase
decisions, and they will likely look first to the Internet to acquire information.
Positioning
Market postioning
● It is by positioning yourself differently from the competition.
● You can position yourself as a quality brand with mid pricing, or a high quality brand with
high pricing for the Sec A class.
▪ keep the cost of medicines affordable
▪ The development of effective therapeutics with lesser side effects and high
potential in untapped markets in the emerging economies are expected to provide
lucrative growth opportunities for the market.