An examination of how software companies often fail to understand how different customer groups value their products. This leads to firms offering both excessive price discounts and too many licensing vehicles. Companies can develop an integrated approach that targets the right pricing strategy and product offerings to different groups, in this case: "business professionals," "aspriants," and "general users."
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
Vision mobile developer_economics_q3_2013_v1Sumit Roy
This document discusses the state of the mobile device market in Q3 2013. It notes that Android and iOS together represent 92% of smartphone shipments in Q1 2013. While feature phones are declining as the price of low-end Android phones drops, manufacturers are transitioning to focus on smartphones. New platforms like BlackBerry 10, Firefox OS, and Tizen are emerging in 2013 hoping to compete with Android and iOS where Windows Phone has failed. The market continues to be flooded by a wide range of Android devices at different price points, while manufacturers relying primarily on feature phones like Nokia are losing market share.
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Tablets adoption and Mobile Web Usage :in Central euopeSumit Roy
The document summarizes key findings from a survey on mobile internet usage in Germany, Austria, and Switzerland. Some of the main points are:
- Mobile internet usage has risen dramatically in all three countries between 2011-2012, with 58% of German respondents, 71% of Austrian respondents, and 76% of Swiss respondents reporting using mobile devices to access the internet.
- Smartphones are the most popular mobile device for internet access, used by 50% of German respondents, 62% of Austrian respondents, and 67% of Swiss respondents. Tablet and netbook use is also growing.
- Younger people are more likely to use mobile internet, but usage is growing among older age groups as well, showing
The document discusses the emergence of malware targeting smartphones. It began in 2004 with the first virus written specifically for smartphones called Cabir. As smartphones gained capabilities like downloading apps and sharing via Bluetooth, they became vulnerable to exploitation. Over 300 types of malware have now been created to target smartphones, including worms, viruses, and spyware. Security companies have had to develop new ways to study these threats safely as mobile malware can spread through wireless connections.
Barrington is a luxury brand that sells custom and personalized gifts directly to businesses and consumers. They offer two core services - custom gifts for events and meetings, and a custom gifts eStore and gift card program. The document provides steps for representatives to present Barrington's offerings to clients, including introducing the company and gifts, exploring the client's needs, presenting custom gift ideas and samples, and following up after the meeting. It also outlines Barrington's product options, pricing, lead times, the custom gifts eStore program, and compensation opportunities for representatives.
The document provides 40 expressions of advice on how to live a fulfilling life. Some of the key advice includes: walking daily while smiling, sitting quietly for 10 minutes each day in isolation, eating a healthy diet of foods from plants and trees while limiting processed foods, making at least three people laugh every day, smiling and laughing more often, and appreciating the beauty in life each day by looking at the sky. The overall message is that living with energy, empathy and enthusiasm while focusing on positivity, health, relationships and gratitude can help one have a beautiful journey through life.
Novanet is Vietnam's first contextual advertising network that connects advertisers with publishers through an e-commerce platform. It offers diverse advertising formats including text, banner, interactive, video, and mobile ads. Advertisers can target ads based on 7 criteria like context, location, website, frequency, time, conversion rate, and remarketing. Novanet provides transparent reporting and the lowest cost-per-click in the Vietnamese market, starting from 450 VND. It works with over 1.5 billion monthly viewers across hundreds of websites in Vietnam.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
Vision mobile developer_economics_q3_2013_v1Sumit Roy
This document discusses the state of the mobile device market in Q3 2013. It notes that Android and iOS together represent 92% of smartphone shipments in Q1 2013. While feature phones are declining as the price of low-end Android phones drops, manufacturers are transitioning to focus on smartphones. New platforms like BlackBerry 10, Firefox OS, and Tizen are emerging in 2013 hoping to compete with Android and iOS where Windows Phone has failed. The market continues to be flooded by a wide range of Android devices at different price points, while manufacturers relying primarily on feature phones like Nokia are losing market share.
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
Tablets adoption and Mobile Web Usage :in Central euopeSumit Roy
The document summarizes key findings from a survey on mobile internet usage in Germany, Austria, and Switzerland. Some of the main points are:
- Mobile internet usage has risen dramatically in all three countries between 2011-2012, with 58% of German respondents, 71% of Austrian respondents, and 76% of Swiss respondents reporting using mobile devices to access the internet.
- Smartphones are the most popular mobile device for internet access, used by 50% of German respondents, 62% of Austrian respondents, and 67% of Swiss respondents. Tablet and netbook use is also growing.
- Younger people are more likely to use mobile internet, but usage is growing among older age groups as well, showing
The document discusses the emergence of malware targeting smartphones. It began in 2004 with the first virus written specifically for smartphones called Cabir. As smartphones gained capabilities like downloading apps and sharing via Bluetooth, they became vulnerable to exploitation. Over 300 types of malware have now been created to target smartphones, including worms, viruses, and spyware. Security companies have had to develop new ways to study these threats safely as mobile malware can spread through wireless connections.
Barrington is a luxury brand that sells custom and personalized gifts directly to businesses and consumers. They offer two core services - custom gifts for events and meetings, and a custom gifts eStore and gift card program. The document provides steps for representatives to present Barrington's offerings to clients, including introducing the company and gifts, exploring the client's needs, presenting custom gift ideas and samples, and following up after the meeting. It also outlines Barrington's product options, pricing, lead times, the custom gifts eStore program, and compensation opportunities for representatives.
The document provides 40 expressions of advice on how to live a fulfilling life. Some of the key advice includes: walking daily while smiling, sitting quietly for 10 minutes each day in isolation, eating a healthy diet of foods from plants and trees while limiting processed foods, making at least three people laugh every day, smiling and laughing more often, and appreciating the beauty in life each day by looking at the sky. The overall message is that living with energy, empathy and enthusiasm while focusing on positivity, health, relationships and gratitude can help one have a beautiful journey through life.
Novanet is Vietnam's first contextual advertising network that connects advertisers with publishers through an e-commerce platform. It offers diverse advertising formats including text, banner, interactive, video, and mobile ads. Advertisers can target ads based on 7 criteria like context, location, website, frequency, time, conversion rate, and remarketing. Novanet provides transparent reporting and the lowest cost-per-click in the Vietnamese market, starting from 450 VND. It works with over 1.5 billion monthly viewers across hundreds of websites in Vietnam.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
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2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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Segment Your Way to Greater Profits
power. Raychem made heat-shrinkable within specific organizations without
Bruce La Fetra, Senior Marketing tubing that was used in commercial, au- undercutting the high prices paid by ex-
Consultant for Rubicon Consulting, tomotive, industrial and military appli- isting customers. The most problematic
cations. While the company had dozens scenario is when the same or similar
examines how software companies of chemical formulations, a couple were applications are used by different user
often fail to understand how different sold into all of these markets, each at a sets for business-critical and non-criti-
different price with a low-to-high range cal tasks.
customer groups value their products. of about 3X. While the tubing came off
This leads to firms’ offering both ex- the same production line—often the Business-critical users (Business Profes-
same run—each run was only tested to sionals) are willing to pay top dollar.
cessive price discounts and too many the relevant specification for the intended They may not be happy about it, but in
licensing vehicles. La Fetra shows how market. Since applications ran the gamut the absence of close competitors, they
from exposure to hydraulic fluid in a M1 have few alternatives. At the same time,
companies can develop an integrated Abrams tank to strain relief in consumer there may be untapped, broader market
approach that targets the right pricing electronics, the QA certification was im- opportunities with users who are will-
portant. This gave the company total pro- ing to pay only a fraction of the amounts
strategy and product offerings to the tection against customers buying a lower paid by Business Professionals. How
groups he defines as “Business Profes- grade product even though some knew it does the vendor aim high and low at the
came off the same production run as “the same time?
sionals,” “Aspirants” and “General good stuff” that went into military and
Users.” For more information, you space hardware. The varying usages drove Most sellers respond to this situation by
different pricing for the same product. creating an entry-level or “light” version
can reach Bruce at: 408-395-3910. of their application that they can feature,
What’s at Stake and functionally differentiate, from the
W
Many vendors face a similar premium version. With only two user
hy do software vendors problem: they have multiple volume sets, this solution works well and gener-
offer so many buying ve- licensing vehicles, but target them ally is advisable. The situation gets more
hicles? indiscriminately at the entire user base complicated when there is a mid-market
with the well-meaning intent of giving set of price aware users. These purchas-
Most companies say they customers more buying options. There is ers are eager to use the high-end appli-
want to give customers multiple options, nothing unusual cations, but are
or they do it simply because “everyone about these often unable to
else” does. The actual strategic rationale vendors’ justify paying top
for offering a menu of different vehicles licensing Business-critical users dollar for occa-
and discounts is poorly understood or vehicles; they (Business Professionals) sional use.
forgotten within many vendors; yet it are the same are willing to pay top dollar.
represents the difference between ad- ones most Some vendors call
equate and great pricing. Great pric- sellers have: They may not be happy these users “pro-
ing allows a vendor to tailor its offers to contractual, about it, but in the absence sumers,” but in
various buying groups. This is not illegal transactional, an organizational
discrimination. Rather it merely reflects site and of close competitors, they context we refer
sellers’ taking advantage of differences concurrent have few alternatives. to them here as
between users in how they value—and licensing. “Aspirants.” Typi-
how much they are willing to pay for— Customers like cally, if the ven-
products. Understanding this (and suc- these hydra- dor sells a suite
cessfully putting it all into practice) is headed programs because they give them of applications, this often results in the
fundamental to price optimization. But lots of options (…to game the system Aspirants buying some (but not all) of
if it’s so essential, why don’t more ven- and to try to find the cheapest way to the premium offerings at a price lower
dors do it well? buy the products). than what Business Professionals are
willing to pay, but far above that which
Raychem Corporation provides a text- The dilemma faced by all these ven- lures General users. This makes Aspi-
book example of price discrimination’s dors is how to proliferate for broad use rants an important growth source, so
4 January 008
2. PRICING ADVISOR
The 3535 Roswell Road, Suite 59
Marietta, GA 30062
770-509-9933
A Pro f e s s i o n a l P r i c i n g S o c i e t y P u b l i c a t i o n www.pricingsociety.com
the failure to price optimize is a strategic many vehicles and an opportunity exists the vendor’s advantage. It is a “push”
oversight. to simplify the set of offerings. Here vehicle created to generate demand and
are typical options and their distinct should be used to support a prolifera-
In short, charge too much and the ven- objectives: tion strategy.
dor is unable to penetrate the Aspirant • Contractual Licensing offers volume • Concurrent Licensing is an attractive,
and General user segments. Charge too discounts to the vendor’s best customers. but often underutilized way to expand
little and the vendor risks seeing its lu- Buyers are required to enter into a con- the vendor’s reach to a large number
crative Business Professionals trade down tract committing them to a minimum of users who are not doing business
to a lower price band. This is a loss of purchasing volume during the con- critical work (i.e. if the license server
real, not potential revenue. Because they tracted period. This is a “pull” vehicle, is occasionally oversubscribed, it’s not
fear undermining their existing business, which addresses customers that already a disaster). Concurrency should be
many sellers fail to act on the Aspirant want to buy the vendor’s products. priced so it is attractive when only low
opportunity. It contrasts with “push” vehicles (see availability levels are required. (The
application may not be
In this situation, vendors immediately accessible
will often pursue a Gold- at all times.) But at high
Silver-Bronze type prod- availability levels (imme-
uct assortment. Not only diate access is required),
does this complicate the it is more expensive than
development process, but the corresponding con-
also it muddies the mes- tractual vehicle. Many
saging and buying pro- vendors discourage
cesses as well. Customers concurrent licensing,
feel encouraged to base seeing it as simply a
their buying decisions on way for customers to
an analysis of their actual reduce the number of
use rather than on their licenses they buy. This
aspirational intent. reflects a problem with
the underlying pricing,
In a licensing situation, not with the vehicle it-
the solution is to vary self. Many vendors use
the vehicles and offers transactional licensing
by user set, so vendors to address this need, but
can direct customers to concurrency offers addi-
the preferred option. Like water that below) which service situations where tional flexibility and often represents
always flows downhill, corporate buy- the vendor must generate end-user de- a better choice. It is a “pull” vehicle so
ers are good at finding the cheapest way mand before users will buy a product. vendors should price to value. Con-
to purchase a given product, so it is best current licenses are usually offered at
when the seller can get them to self-se- A common error for vendors is to pres- a premium over a similar number of
lect the desired vehicle. Done correctly, ent too many offerings with excessive contractual licenses, but they don’t
the vendor will be able to price optimize discounts because they are trying to have to be.
for each user set without the customer’s serve both high- and low-end user seg-
feeling manipulated. It’s the proverbial ments. Discounts don’t really encour- Mapping User Sets to
having one’s cake and eating it too. age Business Professionals to buy more Preferred Vehicles
(see below), but they are demanded by The next section lays out the preferred
Mapping Licensing Vehicles corporate buyers because that is how licensing vehicle by user set from
to Objectives software is sold. Sellers should under- the vendor’s point of view. Product
The first step is to think strategically stand the discount levels required for a selection is used to steer customers to
about the objectives for each offering. given industry, and resist the urge to add the desired licensing vehicle. In our
Licensing vehicles should be driven by a costly extra tier or two for a vendor’s example, all products are available via
strategy, not the other way around. For “really good customers.” contractual licensing, and all or most
example, without considering products, • Site Licensing is designed for large by concurrent licensing. But only basic
are there different price points or sites with casual usage where the ven- products can be purchased via a site
buying behaviors the vendor needs to dor wants to drive broad proliferation. license. The view from each user set is
address? If the objectives overlap too If the customer is likely to buy via as follows:
much, then the vendor probably has too another vehicle, site licensing is not to • Business Professionals are interested in
January 008 5
3. PRICING ADVISOR
The 3535 Roswell Road, Suite 59
Marietta, GA 30062
770-509-9933
A Pro f e s s i o n a l P r i c i n g S o c i e t y P u b l i c a t i o n www.pricingsociety.com
the professional versions and premium Figure 1
suites. Since these users have no interest
in using the basic versions, site licensing More expensive
All products,
Loyalist
is not attractive. Because their usage is Premium products
than Contractual in
business critical, concurrent licensing including high-use
not available via
does not meet their requirement for Master Suite Site License
environments
high availability (access at all times).
Thus, the contractual licensing program
Customer Type
is the clear choice. More expensive Standard and Insufficient volume
Aspirant
• Aspirants are primarily interested in than Concurrency
the professional products, but buying a
for moderate use
Premium to qualify for
full license for each person or worksta- products Site License
environments
tion is much too expensive, especially
so if several applications are desired. General Users
If forced to buy via contractual li-
censing at the same premium prices Too expensive for Too expensive for Basic products
as Business Professionals, customer
organizations are likely to restrict who
occasional use occasional use only
can obtain and install the vendor’s
applications. This is a missed opportu-
nity for the vendor as it makes adding Contractual Concurrent Site License
Aspirants to the Business Professional
set more difficult. High availability, Licensing Vehicle
however, is not needed, so concurrent
licensing looks attractive as it provides
economical access to the professional no new product variations are needed. General Users is reduced. In general,
versions. Aspirants prefer to use the If only a single product offering exists, leaders who have less competition at
professional versions—and the vendor a low-end version is needed to isolate the high end of the market also risk
should reinforce this in its messaging. the general use market successfully. the greatest opportunity cost from in-
But, just in case, minimums for the site Where possible, product and licensing action, or from a poorly thought out
license are set high enough to exclude vehicle development should reinforce the broad market pricing and licensing
most of this group. buying segmentation process. This will strategy.
• General Users will only buy at scan- provide the vendor with more options
dalously low per-seat prices—com- and greater clarity from the buyer’s Summary
pared to Business Professionals. point of view. Software vendors with a loyal base
However, high minimums and lack of of users can use licensing vehicles to
access to professional products are not Figure 1 provides an overview of the address the broader market without
obstacles in environments where the nine buying possibilities available for cannibalizing premium priced vehicles.
vendor is trying to drive broad prolif- three user sets and three licensing vehi- We’ve shown here how to balance not
eration. Because basic applications are cles. The gray squares describe the disin- only high-value and low-value users,
just fine for this user set, these buyers centives for each user set / licensing com- but also how to include a third, mid-
may be successfully isolated from the bination, which help vendors steer buyers market, aspirational customer group
rest of the customer base. The result toward the most desirable options—rep- in the mix. Since the aspirational
is a low-cost, per-user site license resented by the circles. set represents a large, ripe, and only
that opens up heretofore unaddressed partially-tapped, growth opportunity, a
markets without undercutting the This methodology works particularly vendor must understand how to direct
highly lucrative Business Professional well when the vendor is a leader in its these Aspirants toward the high-end
market. field and has a strong base of profes- Business Professional set rather than
sional users. In this scenario, vendors the low-end General users. A properly
The Keys to Success can skew toward optimized pricing since designed pricing, licensing and product
The keys to success are: (a) offering an Business Professionals will be unlike- strategy is able to deliver on the needs of
appropriate range of products to create a ly to defect to competitors because of each buying group, while also creating
sophisticated assortment across customer high prices. For vendors facing a greater unique disincentives to steer specific
sets; and (b) targeting access to specific competitive threat, the same structure customers away from non-optimal
licensing vehicles. If an adequate high- holds, but the achievable price premium buying vehicles.
to-low range of products are in place, for Business Professionals compared to
January 008